Joanne Bigwood

ATHE Level 7 Strategic Development

Draft Assignment 3 Research for Strategic Development

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Task 1.1 Identify a valid area for research to support the strategic development of a business area

Facebook has implemented the strategies associated to social media marketing and reach of this

organization has been increased by the use of digital strategies. The strategies have implemented by

Facebook to retain a greater number of customers and Facebook uses the mobile marketing strategy for

retaining the customers in the organization. (statista.com, 2019). Facebook is an American social media-

based company and this company was developed by Mark Zuckerberg along with fellows of Harvard

university, Andrew McCollum, Saverin Dustin Moskovitz, Eduardo and Chris Hughes (statista.com, 2019).

The Facebook has connected the number of people over a network by providing them online services and

the users can access the services of the Facebook on their mobile devices (Chen, 2019). The sharing of

post, videos and photos are the main functionality of this application and Facebook is used worldwide but

the reach of the Facebook is less in the Asia pacific regions. In the year of 2012 this company seeks $5

billion and had 845 million active users as well as the daily likes that had been features by this company

was 2.7 billion which makes it third largest company of US (Chen, 2019) The headquarter of this company

was situated in 1 Hacker Way (aka 1601 Willow Road), Menlo Park, California, U.S. the revenue of this

company in the year of 2018 is up by US$55.838 billion and operating income of Facebook in the year of

2018 up by US$24.913 billion (2018), net income of this company in the year of 2018 is up by US$22.111

billion (2018), total assets of Facebook up by US$97.334 billion (2018), total equity of Facebook up by

US$84.127 billion (2018) (statista.com, 2019). The number of employees working in Facebook is

equivalent 43,030 and the products of this company is Facebook, Instagram, Messenger, WhatsApp,

Watch, Portal, Oculus and Calibra. This research is designed to access marketing strategies that has been

used by this company to increase its reach this company has poor reach to the Asia pacific regions as

compared to other region and based on this analysis various recommendations will be recommended in

order to generate the more revenue in the organization.

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This research is designed to find out the strategies and indicators associated with the utilization of social

media marketing. This research is valid to identify the potentials of digital marketing for the growth of

Facebook by considering the Asia pacific region. The strategies that has been adopted by the Facebook

has been explored in this research by considering the ethnographic analysis that comprises of secondary

resources.

1.2 Explain the aim, scope and objectives for chosen areas of the research in strategic business

development

Aim

The main objective of this study is to assess the potentials digital marketing and advertisement for the

growth of Facebook. For this purpose, the different strategies adopted by the Facebook for digital

marketing has been exposed and various challenges correlated to integration of digital marketing

integration in Facebook has also been exposed.

Scope

The scope of this research can be defined as the qualitative investigation that has been designed to

explore the growth of Facebook by considering the social media marketing and the strategies that has

been adopted by Facebook to managing the conflicts of related to customers has been evaluated in this

research. This qualitative analysis comprises of secondary and primary data is designed in this approach

by considering the performance of digital media marketing.

Objective of the research

The purpose of this research is to find objectives, strategies and indicators related to digital advertisement

implement at Facebook. The performance of company has been used to measure the growth of Facebook

and main objectives of this research are mentioned below.

1. To find out different strategies and indicators associated to the use of digital marketing.

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2. To find out the impact imposed by the use of digital marketing on the growth of Facebook

3. To access numerous numbers of challenges that can threaten the use of digital marketing at

Facebook.

The Nature of the business – structural analysis

Facebook management consist of number of members or team members like Mark Zuckerberg as

Chairman and Chief Executive Officer, Mike Schroepfer as Chief Technology Officer, Sheryl Sandberg as

Chief Operating Officer, David Wehner as Chief Financial Officer and the employees of Facebook till

September 2019 is 43,030 employees (Nancy, 2020). In the year of 2019 this company has nominated the

peggy alford to be member of board during and she was the first women to serve this company, the co-

founder of this company stated that this company has number of offices and deals worldwide and it is a

challenging task for managing the demands on large scale and in the year of 2018 this company has been

ranked 76 according to the list of fortune 500 and this company generated most of its revenue from the

advertisement and the profit earned from one advertisement is US$20.21 per user (Nancy, 2020).

Growth strategy for Facebook

Facebook has intensive growth strategy that can maintain the competitive advantages of this

organization. The accessibility of online social media is providing the number of competitive advantages

and biggest share of the market has been captured by the Facebook due to its intensive growth strategies

(Panmore Institute, 2020). This company is facing the competition from the other market giants such as

Google, Snapchat, and Twitter that has substantial presence in the online advertising market (Panmore

Institute, 2020). The officials of the Facebook extended the reach of this company in the number of regions

but the Asia pacific regions are the target for this company because this region has less number of

customers as compared to the other region, by expanding its reach the more number of customers can

be retained that help to gain more number of competitive advantages and the overall productivity of

Facebook can also be improved by the use of effective strategies related to social media marketing

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(Panmore Institute, 2020). Digital advertisement plays a crucial role to retaining the greater number of

customers and research is designed to access the potentials of marketing strategies that has been used

by Facebook over a period or decade of time, for this purpose a descriptive analysis is designed which

comprises of use of secondary resources.

Culture, Operational challenge and SWOT analysis

The culture of Facebook has been proliferated the number of employees to use the new technologies in

the organization for serving the demands of the organization and customer that deals with this

organization. To increase the reach of the organization is the major operational challenge for the

organization and for this research is framed to access the impact of digital marketing or digital strategies

on performance of the Facebook and this research is designed by using the secondary and primary

resources. The use of strategies helps to provide number of competitive advantages and customer

relationship management can also be performed in this research. The main strength of Facebook is its

customer because this organization has 2 billion monthly active users. The main weakness of Facebook is

to increase its user growth Asia-Pacific regions. The officials of this company are taking the number of

initiatives for extending its reach to the other regions. The opportunity for using digital marketing at

Facebook is to generate more profits by retaining a greater number of customers from the Asia pacific

regions. The competition from the other giants like google along with the network attacks can affect the

growth of the reach of the Facebook to Asia pacific regions.

Pest analysis:

This section of assessment will help in identifying various external environment factors that will affect the

operations of Facebook during expansion of its digital marketing strategies in Asia pacific region. following

is detail review of all the factors that will affect the operations of organization:

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Political factors: The political environment for expanding the digital reach of Facebook include various

legislations that will affect the working of this company. Also, Facebook was blocked from China in 2009

due to Urumqi riots (Leskin, 2019). However, the company gained permission to open and operate its

subsidiary in China in 2018 but also get blocked only after one day. In addition to this, various other

governmental legislations and political actions to protect online data may affect the operations of

company. The Cambridge analytica scandal has resulted in number of legislations upon the company. The

people in the current times are more concerned about privacy and secrecy of data which further has

caused development of number of regulations by government authorities to ensure that secrecy of data

is maintained. However, political stability in various developed economies is a good opportunity for

Facebook.

Economic factors: There is rising economic growth in developing economies in Asia pacific region. this

further has helped in increasing the disposal income of such people in that area. This further is positive

and favorable factor for Facebook as it will help in increasing usage of internet and Facebook at large

scale. However, there is rising exchange rates in the current times which could affect the working of

company.

Social factors: Rising standard of living and increasing internet connectivity among the people of society

has helped in increasing demand of interactive communication sessions among the people. Also, rising

usage of smartphones also has increased the usage of Facebook in number of countries ("Smartphone

penetration in India 2014-2022 | Statista", 2019). This is a good opportunity for Facebook to increase its

revenue. In addition to this, there is rising rate of younger people signing up to various social media

accounts and Facebook is one of the important application used in current times. In addition to this, there

is increasing usage of Instagram, WhatsApp, YouTube and other apps of Facebook by the people of society

(Chaffey, 2019).

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Technological factors: Rising pace of technological advancements have positive influence on the working

of company. Also, there is current trends of usage of 5G network technology which further is a positive

growth factor for Facebook. 5G networks are expected to be around 10 times faster than earlier 3G and

4G networks ("What ‘5G’ Technology Will Mean to Social Media - SmallBizDaily", 2018). Thus,

technological factors will help in increasing the usage of Facebook among the people of society. Further,

Facebook will help in providing better communication and video calling feature to people of society.

Facebook also is adopting number of innovations in current times due to rising innovations by various

other social media sites. Facebook will also launch number of new features in future which further will

help in deriving huge demand for Facebook. Live video feature of Facebook also helps in attracting large

number of individuals to use the app. In addition to this, Facebook has launched Facebook lite app to

ensure that users can use the app with all the features in little space.

1.3 Formulate a Research Proposal

Research questions

The research question that are mainly evaluated in this research are as follow:

1. What is the impact imposed by the adoption of digital marketing strategies on the growth of

Facebook?

2. Do digital marketing strategies effect the profitability of the Facebook?

3. What are the strategies that has been adopted by the Facebook for retaining the greater number

of customers?

4. What are the digital marketing objectives and strategies and which (stability) indicators can be

identified to determine the strategies?

5. What are the appropriate strategies and objectives for social media marketing and which key

indicators can be used to determine the role of digital marketing in IT industry?

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Objective of the research

The main aim of this research are as follows:

1. The main objective of research is to identify the potential gains that has been generated by

implementing the digital strategies in Facebook

2. To identify the impact imposed by the social media marketing strategies on the profitability of

the Facebook

3. To identify the various strategies that has been adopted by the Facebook for retaining more

number of customer digitally.

Scoping of the project

The main scope of this research as follows:

1. In this research the data is evaluated by the use of qualitative investigation and for this purpose

the primary resources have been evaluated by using deep analysis.

2. In this research secondary analysis has been performed which comprises data that is collected

from journals and news articles that are available online.

3. In this research the impact imposed by the use of digital marketing strategies on the

profitability and growth of Facebook

SMART objectives

The number of objectives that has been evaluated are as follows:

1. To identify the impact imposed by use of digital marketing from last ten years on the

profitability of the organization.

2. To evaluate the secondary resources like journals and news article that has been published over

10 years in concern of digital marketing strategies and its potentials for the organization.

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Ethical issues

The ethical issues that has been evaluated in this research are as follows:

1. This research is free from plagiarism issue because the work of the other authors has been

referenced in this research.

2. This research does not comprise of any kind of copyright issue and there is not any kind of harm

involved in this research.

3. This research does not include any kind of manual manipulation linked to primary data which is

collected in this research.

Task 1.4 Establish success criteria for the achievement of the research proposal

There are number of key criteria that need to be considered while defining the success criteria of this

research:

1. To find out the best strategy (digital marketing) that can be used by Facebook for retaining

greater number of customers.

2. To understand the potentials gains of using digital marketing strategies for Facebook

3. To understand the appropriate objectives and strategies for integration of digital marketing

in Facebook

4. To identify the key indicators that can be utilized to determine the role of digital marketing

in Facebook

5. To be successful by identifying and censoring the metrics behind our campaigns to ensure

our vigorous methodology to social media strategy for Facebook.

6. Being vigorous through collaboration with customers on social media platforms to build

reputable relationships.

7. Establish success through monitoring consumer engagement on Facebook by measuring

digital marketing activity by viewing rates of email marketing, checking duration of time

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people utilize Facebook and looking at digital trends.

8. Being successful by magnifying my wisdom to better enhance the role of digital marketing

by considering improved metrics to footprint.

Limitation of research

Following are the main limitations of this research that can affect quality and reliability of research:

1. This research has lack of quantitative analysis this limitation is affecting the quality of research,

this research comprises of subjective analysis that include the use of literature-based analysis.

The target audience that has been targeted in this research for primary survey is less more variant

data can be included in this research.

2. The data that is used in this research is very limited, more variant data can be included in this

research because it will help to upgrade the quality and reliability of the data. The use of data in

this approach is restricted by the type of data included.

Task 1.5 Prepare a project plan that identifies key milestones and critical pathways

The planning of project has been done on the basis of various steps that has been followed for exploiting

the research question that are followed in this research. The key milestones are also included in this

approach for describing the project plan and achievement of objective that are defined in this project.

The planning of project can be performed by describing the sequential steps that has must be followed

for the successful completion of work. the first step of research plan is to evaluate the research problem

designed in this approach after designing the research problem, the research question has been followed

these research questions is exploited by the use of descriptive analysis or subjective analysis. The

literature review has been framed after defining the research problem and the key mile stones are also

described in this planning. The first key milestone that has been achieved in this approach is included after

the literature review, after the completion of first milestone the research methodology has been and the

time taken for the completion of first milestone is 9 days. The successful completion of first milestone

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ensured after the initialization of first activity that is defining the research problem and, in the literature,

review the viewpoints has been described for defining the current state of literature. The current state of

digital marketing can also be defined by including the different perception of the users and after defining

literature review the research methodology has been designed. The collection and analysis of data has

been done after defining the methodology and this methodology comprises of qualitative investigation

that is based on primary and secondary data analysis.

Key milestones, resources, schedule

Resource
Task Name Duration Start Finish Predecessors
Names

digital marketing and its potentials Sun Mon

27 days
for Facebook 11/3/19 12/9/19

Mon Thu researcher

Framing the research problem 9 days
11/4/19 11/14/19 ,tutor

Mon Wed
Designing the Research question 3 days
11/4/19 11/6/19

Thu Tue
Formulating the research objectives 4 days 3
11/7/19 11/12/19

Wed Thu
background of designed research 2 days 4
11/13/19 11/14/19

Fri Fri
formulating the literature review 11 days
11/15/19 11/29/19

Defining the current state of digital Fri Thu literature

5 days 5
marketing 11/15/19 11/21/19 review [1]

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Comparison of variant viewpoints

Fri Wed
related to digital marketing 4 days 7
11/22/19 11/27/19
strategies for Facebook

Thu Fri
Task completed 0 days 8
11/28/19 11/29/19

Mon Tue
Framing the research methodology 12 days
12/2/19 12/17/19

Mon Wed tool for

Collecting the secondary data 3 days 9
12/2/19 12/4/19 analysis [1]

Thu Tue
Defining the data analysis 4 days 11
12/5/19 12/10/19

Wed Tue
Discussion 5 days 12
12/11/19 12/17/19

Tue Tue
Task completed 0 days 13
12/17/19 12/17/19

Wed Wed
Results and conclusion 11 days
12/18/19 1/1/20

Wed Mon
conclusion 4 days 14
12/18/19 12/23/19

Tue Wed
time line of research 7 days 16
12/24/19 1/1/20

Wed Wed
Task completed 0 days 17
1/1/20 1/1/20

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Risk assessment and management, sensitivity of information gathered e.g. intellectual property, data

protection

Several risks are associated with the research such as physical harms, social harms, economic and

psychological harms. Sometimes researchers handle the sensitive information or data for conducting

research which sometimes lead to the loss of confidentiality which result in embarrassment within the

group, sometimes loss of employment. It is major responsibility of the researchers to preserve sensitive

information the research so that the involved copyright issues cannot be breached. Following are risks

that can affect the quality of this research:

Legal issues

This research does not include copy right issues because it is not published anywhere else, the

methodology that is followed in this research cannot be published yet. The genuine methodology has

been framed in this research

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Information breach

The information related to research cannot be breach because it is the major concern of researcher

involved in the research to preserve the privacy of the research thorough out the research. In this research

the confidentiality of the participants who have participated in this research cannot be breached. The

personal information of participants has been preserved by throughout the research.

Damage to the society

This research is designed for the welfare of the company and society, there is not any kind of harm

involved in this research. This research is free from any harm to the involved participants, they can

withdraw from this research at any time throughout the research. The informed consent has been signed

between the participants and researchers so that conflicts between the stakeholder can be mitigated

easily.

Falsification of data

This research is free from manual manipulation involved in the collection of data that has been used in

this research. This research does not include any type of plagiarism issue or data falsification issues

because the work of various authors has been referenced in this research. The data or the content that is

used in this research is not copied from the work that has been published online.

1M1 Justify the research area chosen in order to achieve strategic business development

This research is used to identify the appropriate objectives and strategies for integration of online

marketing in Facebook. Facebook uses the cost leadership competitive strategy that help to minimize the

cost of performing the business activities. The number of computing technologies has been used by this

organization in order to manage the issues related to cost involved in the business operations. The ease

of access can be provided to the number of customers of this organization, this research is used to explore

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the digital strategies that has been used by this organization on the basis of this analysis the

recommendation has been recommend in order to improve the reach of the organization to Asia pacific

regions. This research area is selected because the use of social media helps to retain more customer in

the organization and the reach of the organization can be extended by using the social media marketing

strategies. This research area helps identify the potentials of using the social media for effective marketing

strategies and the use of social media help to achieve the business goals of Facebook. The strategic

business development can be proliferating by using the social media for increasing the reach of customer.

The use of social media manage the dynamic requirements of the customers and problems of poor

customer relationship can be dissolved by using social media and this application help to manage the on

demand services of the customers.

Task 2.1 Review different literature sources to find most appropriate for chosen are of the research

How social media marketing is catalysing digital marketing

(Felix, Rauschnabel & Hinsch, 2017) defined the digital marketing as an integral attribute of business in

21st century. Digital marketing refers to the technique in which social media platforms are utilized for

interacting with the audience in order to build brand by the company, increase sales as well as drive the

traffic on the website. Along with this, there are different management tools for social media that help

the businesses for getting an accurate platform. It has been found that it is very difficult and complex to

manage the strategic digital marketing. There are different enterprises in all over the world that use the

digital marketing for understanding the customer’s interests for the products so that in accordance to it

business organization can produce several products. It has been investigated that digital marketing has

several key elements for better understanding the positive and negative impacts of it on the firm that

includes the sharing of the products, reputation of the firm, relationship of the firm with the customers,

creativity of the advertisement of the product whether it has attracted the customers to buy it or not.

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(Pourkhani, Abdipour, Baher & Moslehpour, 2019) demonstrated that concept of digital marketing has

reached the top in the business organizations because the consultants and decision makers are looking

for the ways through which the firms or enterprises can attain more profit by utilizing the different social

media platforms. Traditionally, only internet was used for gathering the information but currently it has

become a source to advertise the various products over internet to enhance the marketing of the

particular product. Hence, it has been cleared that digital marketing has become popular among the

company and has a positive impact of online social marketing on businesses to sale the products, achieve

popularity and awareness of the product as well as firm. The phenomenon of the social marketing has

widened the communication between the customers and firms. (Pourkhani, Abdipour, Baher &

Moslehpour, 2019) also found that managers of the companies have to learn about the interests of direct

customers to objectives and missions of the companies after which they have to introduce effective

methods for marketing in order to reach more customers according to their interests. After the adoption

of online marketing techniques and utilization of social media for reaching the customers, companies must

develop effective strategies for purpose of managing, understanding, monitoring and responding to

different activities of social media and interact with more people.

Methods of Digital Marketing

According to (Bajpai, Pandey & Shriwas, 2012), businessman or companies should aware about the role

and perception of social media advertisement along with different strategies in context to promote the

marketing process. Companies might use different strategies for digital marketing such as multimedia

usage, integrate online and offline advertising, message adaptation, local SNS, discounts etc. The

companies can attract the customers toward their products by offering them exclusive offers or coupons.

With the adoption of all these strategies, the companies can easily build their community and make the

marketing efficient and effective in all aspects. (Bajpai, Pandey & Shriwas, 2012) also defined that

developing the community is an initial part of digital marketing and with the use of community, the

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companies can drive sales, crowdsource operations as well as propagate marketing. Most of the small

firms do offline advertising like through radio, print or newspaper but social media marketing has

extended the advertisement by integrating it with the offline advertisement. Integrating the online and

offline advertisement build the trust of customers on the firm as they can join the firm through sites other

online platforms. Basically, the customers have some sort of the information through offline source but

they also get online which ultimately enhances the popularity of the products (Bajpai, Pandey & Shriwas,

2012). Business organizations are getting more sophisticated because of the usage of the multiple social

sites to increase the brands awareness of products. In these days. social systems have become an

ecosystem for the enterprises as it balances the business status by managing the sales and marketing as

well as customers also. For the effective utilization of social media for advertisement, companies are

suggested to send promotional messages about their products on the different social sites rather than the

similar message to the different social media because it helps the firms to do different and attractive

communication about the product in order to provide the bulk of knowledge. Business organizations must

prefer the customers of nearest locations or local customers because the customers search businesses in

their locality first. So, business firms make sure that they have added their location on the Google Maps

by using the local business center because the consumers find the local businesses whenever they need.

(Bajpai, Pandey & Shriwas, 2012) shown this method of advertising could enhance the sales of businesses

by providing a great profit or increase the customer base. The businesses could achieve easily enhance

their productivity by providing the customers with great offers or discounts on the products and these

types of advertisement has proved to be more attractive for the customers, which could directly lead to

increase of sales of the companies.

Tools of the Digital Advertising

There are several types of tools that could be utilized by companies in context to do digital marketing or

advertising. Some of the popular tools for digital marketing are as follows:

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Blog Marketing: Blog marketing is basically a process to reach the target market of business with the help

of blogs. Blog marketing is considered as an effective and cost-effective approach to initiate digital

marketing which allows the customers to gain the trusts as well as credibility towards the company as

well as its products. Along with this, blog marketing is also capable to build the website traffic as it offers

updates, tips and some new content to attract people and give them opportunities to buy (Shimpi, 2018).

Nanigans: IT is basically a multichannel software used for advertising with an emphasis on Facebook

marketing. This platform allows the companies to integrate with other platforms such as Instagram and

Twitter ads to reach more people in the market.

Buffer: Buffer tool has contributed to the business firms marketing on the social media because it has

certain features like schedule posting, cross-posting, current or next posting which enable the firm to add

the posts in the queue from the distinct social media sites (Shimpi, 2018).

Hootsuite: Hootsuite is the platform which help the companies to manage different social media sites in

one place. It allows the businesses to save their time and use less efforts to promote the products.

Along with this, (Shimpi, 2018) described some other tools for digital advertising such as Google Analytics,

Facebook ads or live platform, validation, social aggregation, Brand 24 etc. These tools are beneficial for

the companies as they offer the insight for positive as well as negative comments, brand awareness and

authenticity and also provides the opportunity for the customers to be engaged at any time.

Impact of digital advertising on the business organizations

(Singh & Sinha, 2019) defined that digital marketing has turned many business organizations with more

new techniques. Digital marketing is a useful technique to insight customers’ preferences so that

companies can make business strategies according to dislikes or likes of customers for goods. The services

for customers have been improved by answering to their questions instantaneously because the

customers want an assurance of the problem earlier. Furthermore, the digital marketing is also enabled

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the companies to do their business in cost-efficient way as well as promote their products in the market

with the help of different social media platforms. Facebook, twitter, Instagram etc. are some useful

platforms that allow the businesses to share their advertisement at free of cost which also makes the

digital advertising an affordable platform even for small firms. Moreover, the social media marketing is

also very useful for the businesses to increase interaction with customers in terms of their preferences,

resources, life-style and adapt the businesses according to the changing interests of the customers. In

addition to it, it is useful to increase the brand awareness among the customers which ultimately profiting

the business organizations at greatest level. Due to the large exposure on social media, it has turned the

potential consumers into the actual consumers, therefore, increasing the sales of the particular brand or

product of the company (Singh & Sinha, 2019).

(Alharbie, 2015) demonstrated that about 74% of the adults are using social sites among which 71%

people use Facebook. Currently, around 1.35 billion active users of Facebook have estimated along with

230 to 343 million users of the twitter, LinkedIn, Google plus, who have paved a way to expand business

to bring their products into the market efficiently. The aim of digital advertising is to interact people which

provides immediate connection with the prospective customers. Small as well as large scale companies

have enabled to use the same platform of digital advertising and also achieved a huge positive impact like

increase in revenues, sales of product, popularity of the brands and different views to improve their

business according to the customer’s interests. In addition to this, there are six critical factors that could

put the positive impact on business and these factors mainly involve low-cost marketing, customer

relationship, brand awareness, sales, reach to social network and so on (Alharbie, 2015).

Challenges of social media marketing

There are various challenges that can affect the implementation of digital marketing strategies in the

organization from which measurement of return on investment is considered as a major challenge by the

most of the companies (Alalwan, Rana, Dwivedi & Algharabat, 2017). It is a challenging task for measuring

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the return on investment in case of adoption of this technology and the number of marketers need to

consider the number of constraints while identifying the investment return from the digital

advertisement.

related to digital marketing hinder potentials of this technology in large-or-small scale businesses

(Alalwan, Rana, Dwivedi & Algharabat, 2017). Digital advertising sometimes affects businesses growth

because large effort required for managing and evaluating the profits that has been generated by this kind

of investment. The return on investment that has been generated from social media advertisement can

be calculated by defining the key performance indicators and then goals of the social media marketing

has also been compared in this approach in order to access the profits generated from this type of

implementation (Alalwan, 2018). The comparison between the competitors can be performed in order to

access the profits generated from the integration of social media and analytics can be used for accessing

the profits generated from the digital advertisement (Capatina et al., 2019). Various benefits of using

digital marketing advertisement can be accessed by spending lots of working hours by the business analyst

of organization or we can say that it is quite lengthy process to access the profits generated from digital

marketing in organization (Chirumalla, Oghazi & Parida, 2018). There are many tools that used for this

purpose and the issues related to adoption of this technology in the organization can be resolved by using

the tools related to analytics (Alalwan, Rana, Dwivedi & Algharabat, 2017). Engagement between

stakeholders proliferated by using digital advertisement but it is challenging task to access the profits

gained from digital marketing advertisement in business firms. Retaining more number followers on social

media is challenging task and fake followers are the biggest challenge for the implementation of this

technology in firms (Felix, Rauschnabel & Hinsch, 2017). The number of marketers faces the challenges

related to gaining the more number of followers on social media platform and the reach of the

organization can also be improved by the use of social media marketing, the quality of the content can

also define the number of followers that are following the particular organization. The issues related to

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fake followers can be resolved by using social media marketing in the organization (Hofacker & Belanche,

2016). By following the more number of accounts the number of issues related to less number of followers

can be reduced and it is responsibility of the social media manager for managing the issues related to

followers of the account (Capatina et al., 2019). The social media manager can increase the reach of the

company by considering the potentials of using social media marketing. Designing the strategy related to

social media marketing is a challenging task that can be used for managing the issues related to poor

performance of the organization (Jacobson, Gruzd & Hernández-García, 2019). The lots of expertise is

required for gaining the use of social media marketing in the organization and the strategy can only be

implemented in the organization by the involvement of expertise in the organization. There are number

of huge challenges that can hinder the use of this technology like the issues related to security and privacy

breach of the data related to the number of customer (Chirumalla, Oghazi & Parida, 2018). The weak

nodes that are connected to the network can be suspected by the attackers in order to breach the

information and social media platforms are prone to number of network attacks and this can affect the

implementation of this technology in the organization (Shen, Luong, Ho & Djailani, 2019). The investment

that is required for establishing the network and infrastructure in the organization is high therefore this

can threaten the use of digital marketing in the organization. Increasing the customer engagement is a

challenging task and by using the social media marketing the issues related to customer engagement can

be reduced (Felix, Rauschnabel & Hinsch, 2017). The social media marketing manager can make use of

this technology for managing the issues related to poor customer engagement. The increase use of social

media and the engagement of customer can help to improve the overall productivity of the organization

(Shen, Luong, Ho & Djailani, 2019). The management of issues related to time required for the

implementation of social media can be done by the use of strategies imposed in the organization and the

targets related to the business can be achieved by the implementation of social media marketing. The use

of digital marketing strategies helps to retain more number of customers in the organization and the

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 Joanne Bigwood

number of stakeholders that’re involved in the organization get effected by the use of digital marketing

strategies (Jacobson, Gruzd & Hernández-García, 2019).

Conclusion and discussion

Digital marketing has proved to be more effective way of conducting businesses to obtain the great profits

in the market. In this literature, various strategies have been demonstrated among which the customizing

different messages across the various sites which as a result prevents the users from receiving the similar

communications. Hence, the firms can discuss about their products, brands broadly to the customers

which ultimately increased the growth in the business. Additionally, the strategy to use social media for

advertising the several offers, rewards, coupons with the products to the customers. These strategies

helped the businesses to promote the marketing of the products more effective with incentivize buying

(Varadarajan, 2009).

Task 2.2 Use appropriate research methodologies to gather sufficient information data from primary

and secondary sources to make valid conclusions

In this research the collection of data has been done by using the primary and secondary resources and

two different methodologies are demonstrated in this study to justify the research question which are

evaluated in this study. In this study the growth of the Facebook that has been catalyzed by use of digital

marketing has been evaluated considering primary and secondary analysis.

Methodology 1: To collect primary data

Research question that is assessed in this study help to recognize the impact of digital advertising on

growth of Facebook along with effective marketing strategies has also been recommended for catalyzing

the growth of Facebook. In this research methodology the collection of data has been done from the

number of primary resources and for this purpose the variant number of respondents has been targeted.

The perception of the participants helps to identify the best sustainable strategy related to digital

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 Joanne Bigwood

marketing for Facebook. The total of 20 number of respondents has been targeted in this research in order

to insight or justify the research question framed in for digital marketing and its potentials.

Collection of data and analysis

Potentials of digital marketing at Facebook was identified using this ethnographic analysis. The online

surveys can be conducted for gathering the perception of users and by the use of online tools this can be

done easily. The respondents of different age group have been targeted in this research such as 18 to 25

years, 26 to 32 years, 33 to 40 years and above. The different designations are included in this study like

project manager, team-member, engineer, manager of marketing and business analyst of five companies

that deals with digital marketing. Purposive sampling used in this study for generating sample related to

this research.

Respondents Statistics

LYFE Marketing (board of directors, Project 2

managers) board of directors (1), Project manager (1)

Disruptive Advertising (project sponsors, team 4

members) project sponsors (2), Team members (2)

Boostability (team members, executive sponsors 6

and project managers ) team members (2), Executive sponsors (2), project

managers (2)

Thrive Marketing Agency (project managers, 6

Business analysts and team members Business analysts (2), Project managers (2), team

members (2)

Firebelly Marketing (executive sponsors, board of 2

directors) board of directors (1), Executive sponsors (1)

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 Joanne Bigwood

Respondents Statistics

LYFE Marketing (board of directors, Project 2

managers) board of directors (1-FEMALE), Project manager (1-

MALE)

Disruptive Advertising (project sponsors, team 4

members) project sponsors (2- MALE), Team members (2-

FEMALE)

Boostability (team members, executive sponsors 6

and project managers ) team member (2- FEMALE), Executive sponsor (2),

project manager (2- MALE)

Thrive Marketing Agency (project manager, 6

Business analyst and team members Business analysts (2- MALE) Project manager (2-

FEMALE) and team members (2- MALE)

Firebelly Marketing (executive sponsors, directors 2

board) board of directors (1- MALE), Executive sponsors (1-

FEMALE)

Respondents Qualification

LYFE Marketing (board of director, Manager) Director (doctorate)

Manager: Post graduate in (ME.IT)

Disruptive Advertising (project sponsor, team Project sponsor (MBA)

members) Team member (Graduate C.S.E)

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 Joanne Bigwood

Boostability (team members, executive sponsors and Executive sponsor (graduate)

project manager ) Project manager (ME.C.S. E)

Team member (B.E)

Thrive Marketing Agency (manager, Business analyst Project manager (ME. C.S.E)

and team members Business analyst (Graduate project management)

Team member (BE. MARKETING)

Firebelly Marketing (sponsors, board of director) Board of director (doctorate)

sponsors (Graduate MARKETING)

Respondents Average age

LYFE Marketing (board of director, Project Board of directors: (doctorate)

managers) Project manager: 30-40

Disruptive Advertising (project sponsor, team Project sponsor: 35 or above

member) Team member: 28 Or above

Boostability (team members, executive sponsors and Executive sponsor: 36 or above

project manager) Project manager 35-40

Team member: 25 Or above

Thrive Marketing Agency (project manager, Business Project manager: 30-40

analyst and team members Team member: 24 or above

Business analyst: 22 or above

Firebelly Marketing (executive sponsors, board of Executive sponsors 30-40

director) Board of director 30-40

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 Joanne Bigwood

Respondents Directorship held

LYFE Marketing (board of directors, Project Board of directors: 10

managers) Project managers: 4

Disruptive Advertising (project sponsor, team Project sponsors: 3

member) Team members: 1

Boostability (team members, executive sponsors and Executive sponsors: 20

project manager) Project managers: 7

Team members: NA

Thrive Marketing Agency (project manager, Business Project managers: 12

analyst and team members) Business analysts: 1

Team members: 2

Firebelly Marketing (board of director, executive Executive sponsors: 20

sponsors) Board of director : 12

Methodology 2: To collect secondary data

In this qualitative investigation data is evaluated by the using the thematic and deep analysis, the

secondary resources are used to gain insights linked to research question which are framed in context of

social media advertisement. The number of secondary resources like journals, official reports, official

websites and new articles are used in this research. The deep analysis of this type of secondary resources

has been performed and for this purpose the problem has been defined that has been investigated by the

thematic analysis and literature based analysis is framed to justify the research question. The evidences

have been gathered in this study with the use of explanatory data analysis and the research question was

supported in this study by using this systematic review. following are the steps that must be followed in

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 Joanne Bigwood

this study to identify impact of marketing strategies or digital advertisement strategies on performance

and growth of Facebook:

Problem statement has been defined in this research

Literature review t based analysis

Defining the qualitative research methodology

Collection of resources has been done by using the official reports, journal articles, news articles and

website

Evaluation of resources has been done by using ethnographic analysis, literature based analysis,

evidence based analysis

Results and conclusion

2M1 Justify the research methodologies chosen

In this research qualitative analysis used to recognize effect imposed by digital advertising on the

performance and growth of Facebook. The main advantages of using this research methodology is that

there is not any kind of expertise required in this research methodology and the number of researcher

who have lack of experience can undertake this methodology. This methodology is easy to understand in

comparison to quantitative analysis therefore this type of methodology is used in this research.

Qualitative approach or research is designed for identifying and exploiting the use of social media for

Facebook. The reach of Facebook to Asia pacific region can be extended by adopting the social media for

social marketing in Asia pacific region. This research methodology helps to subjectively evaluate the

number of evidences related to use of digital marketing, with the use of Qualitative methods the

intangible factors in context of social media marketing can be evaluated and exploited. The thematic

analysis is proposed in this approach that help to analyze the themes related to use of digital marketing

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 Joanne Bigwood

strategies for Facebook. The analytics of secondary resources is quite easier as compared to analysis of

primary resources The collection of primary resource is time consuming as compared to the collection of

secondary resources but for gathering the resources lots of expertise is required. In this corresponding

research methodology the evidences are generated from the journals, news articles and official’s website

of the Facebook.

Task 3.1 Prepare a report that provides a comprehensive explanation of the purpose, methodologies,

findings and recommendations

Purpose

This research has primary motive to understand the growth of Facebook that get impacted by using social

media marketing strategies (social advertising) and for this motive the secondary and primary data

resources are used. The potentials of marketing strategies are evaluated by using of this ethnographic

analysis and for this purpose the primary and secondary resources are used in this approach.

Methodologies

The two different research methodologies are used in research for investigation of impact imposed

through digital advertisement on performance of Facebook. The utilization of secondary and primary

resources has subjected in this research that has been explored by the use of thematic, literature based

and ethnographic analysis. The use of explanatory data has been proliferated by using secondary data like

number of journals and articles that are published online. Approximately 20 respondents have involved

in this approach to evaluate the research question and objectives of this research.

Findings: Facebook Strategies

(Bekoglu & Onaylı, 2016) explained that various companies use Facebook for creating the advertisement

along with the relationship with the customers by engaging them with the interesting and valuable

contents. Facebook page is the profile page of the company and a place to share the information about

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 Joanne Bigwood

their brands, products and so on. The strategy of Facebook for marketing is the set-up of the proper goals

and then mark the target audience that could be large or small sized. Additionally, the budget should be

set by the company along with the plan of engaging the products for the ads. It is needful for the

companies to measure the Facebook marketing outcomes such as likes, comments, visits, rate of

engagement, posts and videos, Ads seen by how many people, these together updates the current

situation of the advertisement and by in sighting these factors business organizations can improve or mold

their businesses according to the outcomes or interests of the people (Bekoglu & Onaylı, 2016).

https://neilpatel.com/what-is-facebook-advertising/

This graph is showing the yearly growth in the marketing

Task 3.3 Use the information collected to justify conclusions and recommendations

The analysis that is performed in this research help to subjectively address the numerous research

question which are framed in the study in context of assessing the impact imposed by digital marketing

strategies on performance of the Facebook. In this research ethnographic analysis has been designed to

access the strategies that can be used by Facebook for the management of

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 Joanne Bigwood

regarding customer engagement and use of digital marketing aid to handle issues regarding customer

engagement and reach of this company can be enhanced by using digital advertising strategies. In this

research the review-based analysis has performed to recognize challenges linked to digital marketing

integration in the company. In this study, data is collected from secondary and primary resources and

purposive sampling is used in this research to sample the data. This analysis concluded that the use of

technology has disrupted the growth of Facebook and the reach Facebook has also been grown in period

of time and use of marketing strategies at Facebook aid to retain numerous customers at Facebook. Issues

associated with customer relationship has also been removed by using the digital marketing strategies.

from this literature based analysis the various challenges that can hinder the use of digital marketing

strategies or social media marketing has also been discussed. There are number of recommendation that

has been recommended for evaluating the use of digital marketing in Facebook:

1. It is recommended to use the quantitative parameters and method to access the effects of using

social media strategies at Facebook on it growth and the number of evidences or required data

can be generated from the financial year reports of Facebook, the last 10 years reports of

Facebook can be explored by using the deep analysis in order to validate the research question.

The tentative research question or the hypothesis must be defined that can be validated by using

the quantifiable variables and methods. There are number pf quantifiable variables and methods

like correlation and regression in statistics that can be used validating the relationship between

the variables. the use of this type of data and analysis help to validate the relationship between

the parameters and the quality of research can also be upgraded by using this type of analysis

2. It is recommended in this analysis that more reliable and more variant data can be gathered

because this research is one company oriented and many respondents who have participated in

this research are less in number is recommended to improve the size of the sample that is used

in this study. The use of quantifiable analysis or data analysis can be proliferated in this research

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 Joanne Bigwood

that help to validate the hypothesis. The random type of sampling is used in this research to

sample the data because this sampling is unbiased sampling and cannot include any kind of bias

decision that assist to enhance the quality of this study. Many respondents related to different

companies can be targeted in this research that will help to generate the reliable results.

3. It is recommended to include more numbers of research articles to validate the perception of the

respondents that help to improve the reliability of this research. Mixed research approach can be

used in this research for increasing quality of research and this research. It is recommended to

validate the findings by referring the work of the greater number of respondents and it will aid to

improve quality or research.

3M1 Respond orally to questions on research findings

1. To find out the best strategy (digital marketing) that can be used by Facebook for retaining greater

number of customers.

There are number of strategies that can be used for reaching the more number of customer and poor

reachability of the company can be dissolved by the use of digital marketing. Facebook has poor

reachability in Asia pacific region and this issues can be exploited by the use of digital marketing strategies.

The use of artificial intelligence for analyzing the behavior of the consumers is the best strategy that can

be used by Facebook because the audience and its perception can be targeted effectively by using this

strategy. The use of this strategy help to identify and analyze the perception of customer of Facebook and

Facebook can provide the services according to the requirements of customer that help to make the

customer base strong. The predictive analytics can also be adopted by Facebook for Asia pacific region so

that the more number of the customer can be retained. Consumer behavior analytics can be used to

identify and exploit the behavior of the customer so that the reach of customer can be improved.

2. To understand the potentials gains of using digital marketing strategies for Facebook

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 Joanne Bigwood

The digital marketing effect customer retention of power of the Facebook and the consumer behavior

analytics can help to retain the more customer by analyzing the perception of the users. SEO optimization

can be used and digital marketing campaign can be performed to make the people aware about the

usefulness of social media. The digital marketing campaign help to attract the number of customers that

can affect the revenue and profit of the organization. The growth of the organization also gets influenced

by the adoption of digital marketing campaign and the implementation of digital marketing also provide

competitive advantage. The potential gains can also effect the brand of Facebook and hold of the

Facebook on the international market can be improved by including the digital marketing for Asia pacific

regions.

3. To identify the key indicators that can be utilized to determine the role of digital marketing in

Facebook

There are number of indicators like performance of the organization, revenue of the organization, profit

of the organization, customer retention power, operating cost and countries served by the company. On

the basis of these parameters the role of digital marketing Facebook can be exploited and then use of

remedial actions can be suggested.

3D1 Analyze how the findings of the research can be used in an actual strategic business context

Findings of this research revealed that 1.62 billion people who logon Facebook regularly and are

considered as active users from the September 2019 and this value is increasing every day the number of

users using services of Facebook has been increasing over a period of time and Facebook has undergone

dramatic growth in past years and effected the economy (Noyes, 2019). The Facebook has used the mobile

advertising strategies for attracting the more number of customers and it has been reported that

Facebook has approx. 94% of the advertising revenue in quartile 3 of 2019 up from approx. 92% of revenue

as compared to third quartile of 2018 a growth of 2% has been evidenced in this research for Facebook

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 Joanne Bigwood

by using the digital marketing strategies (Noyes, 2019)s. according to this analysis there were1.15 billion

mobile daily active users that are accessing the services of the Facebook. The mobile traffic has been

increased over period of time in Facebook (Noyes, 2019). There are1.7 billion mobile active users that has

been increased by 21% over a decade of time and share buttons are viewed across almost 10 million. The

different age groups use Facebook and that is expanding the use of Facebook (Noyes, 2019). The reach of

the Facebook has been increased due to the ease of access and use, the Facebook has increased its reach

by using the digital marketing strategies that help them to achieve their aims and goals. By the use of this

tool’s the information sharing and spreading between the communities and people get easier and this will

help them to retain many customers in organization (Noyes, 2019).

Task 4.1 Review own skills lined to own research using personal reflection and feedback

I have knowledge related to qualitative investigation and in this research qualitative analysis is used to

explore the impact imposed by the digital advertisement on the growth of Facebook. I have collected the

primary and secondary data to insight number of research questions and their objectives. I have used the

distinct type of research methodologies for exploring the different kind of aspects related to social media

marketing. In this analysis the data is evaluated by using secondary resources and evidence based analysis

is framed in this approach by me to identify the potentials of using technology or digital marketing in the

organization. I have performed the SWOT analysis to identify the various strength and weakness,

opportunities and threats related to the use of digital marketing in the organization. The digital marketing

objectives along with the key parameters that can affect the implementation of this technology in the

organization has also been evaluated by me. Balanced judgement is used in this approach to insight the

framed research question or objectives and with the use of this approach the secondary resources from

digital repositories can be identified. In this research after formulating the objectives I have discussed the

literature in concern of formulated research objectives and after performing the literature, I have

incorporated the research methodology and in this approach ethnographic approach is used for

33
 Joanne Bigwood

evaluating the work of the other authors. The deep analysis and critical analysis have been used to

evaluate the resources that are gathered in this research. The results and discussion have been designed

on the basis of critical analysis and the potentials of technology for Facebook in Asia pacific regions has

been exploited by the use of this technology.

Constructive feedback from range of sources

From the presentation it has been concluded that there are number of potential gains of using the

predictive analytics, because it helps for forecasting the needs of the customers. The use of business

analytics and artificial intelligence at Facebook will help to serve the number of issues related to poor

reach of Facebook in Asia pacific regions. The number of competitive advantages can be gained alongside

the improved reach of Facebook in Asia pacific regions it will directly affect the profits of the organization.

The research project was very in-depth a thorough analysis seen and lots of productive information. One

thing to observe she expressed issues on many topics sometimes this can be missed. But it could have

been easier for her to have chosen a smaller sector. After reading the reflective log lots of criteria were

mentioned an interesting read on the balanced judgement how this method was applied. Constructive

feedback was identified with the business analytics and artificial intelligence to the Asia pacific region.

(Alina Girdzejevska from witness statement and comments after reading the whole project).

Social media is a constantly evolving platform so not an easy topic to evaluate. The overall project was

an interesting read she could have used a more constructive approach with using either gantt charts or

tables for consistency. The reflective log illustrated key areas, I liked that fact she cited the digital

marketing objectives with respect to the effects on technology plus also discusses threats and resources.

It’s always good to assess different perspectives especially predictive analytics it benefits calculating our

customers needs. (Marta Clarke from the witness statement and comments after reading the whole

project).

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 Joanne Bigwood

The actual project itself she has chosen a challenging area focusing on the Asia Pacific region for Facebook.

She has spent a lot of time researching the importance of the quantitative analysis within a challenging

market. After reviewing the reflective log I’m glad she made use of a SWOT analysis its key for

understanding the fundamentals of any business and incorporating the values of competitive advantage

(Martin Kenney from witness statement and comments after reading the whole project).

Use of SWOT analysis

Strength
• My major strength is my dedication and
hard working skills
• I have strong cognitive abilities
• My knowledge related to qualitative
analysis
• I have knowledge related to literature
based analysis
Opportunities
• Will enhance my research skills by joining
training and programs to gain
• I will publish my paper in different
publishing houses because it will help to
improve my knowledge related to
research writing.
Weakness
• I do not have knowledge related to
quantitative analysis
• I do not have knowledge related to
research publications
• I do not have knowledge related to
statistical analysis
• I do not have any kind of professional
certification related to research
Threats
• I do not have any kind of guide or tutor
that can guide me efficiently in my
research.

Task 4.2 Make recommendations on ways to improve own skills while undertaking research

I could use the better sources which are more reliable to evaluate the research topic broadly and reading

the articles of other authors to maximize the information for the particular research. I could in text the

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 Joanne Bigwood

past work which I have done previously which would help me to avoid the same analysis which I have

done. Better examine to find, collect, analyze, interpret and evaluate the research topic widely in context

to improve the quality of research. I need to upgrade my knowledge associated with research

methodologies so that suitable methodology can be proposed and able to use the expertise associated

with research methodologies to explore and validate tentative research question. Join seminars and

training programs to update and enhance my research skills. Attend the conference related to IEEE,

SPRINGER and Elsevier so I can obtain the knowledge related to research. I will publish paper in

international conference because it will improve my research writing and presenting skills and publish a

paper in reputed journal so I can get idea related to research writing. I will use the specific templates for

conducting this type of analysis so that I can get ideas related to standard and norms of writing a research.

I will publish my paper in different publishing houses because it will help to improve my knowledge related

to research writing. In this approach the analysis of data using subjective approach has been done that is

effecting reliability of research because real-time analysis or experimental analysis is not proposed in this

research. I can gain the knowledge related to quantitative analysis that will be helpful for analyzing the

real time scenario and it will help to improve the reliability of research. I can get the knowledge related

to statistical approach and include in this approach that help to empower the quality of this research. Use

primary analysis in this approach that helps to identify the perception of Facebook users related to its

services that help to take effective decision for improving the reach of Facebook. Real time analysis of the

perception of the users related to Facebook can be performed by the use of primary type of data collection

in this approach.

4M1 Produce a plan to improve own research skills

Plan with specific actions

Following are the activities and actions that need to be followed in this research for this purpose:

36
 Joanne Bigwood

Task Name Description

I will plan to improve my research skills because in

this research only subjective analysis has been

1. plan to improve my research skills
designed but there is a cope to include quantitative

analysis in this approach.

For this purpose, I will define my schedule so that I

2. Setting or defining a schedule can learn different type of methodology that can be

incorporated in this research.

I will learn to frame the research question or

different type of research question (primary and

3. learn how to Frame the Research question
secondary). I will also learn to frame the hypothesis

on the basis of the research question

I will learn to frame the smart objectives that need

to be investigated and explored in this research

4. learn how to Frame the research objectives
objectives and effective evaluation of smart goals
(SMART)
can be done by proficiently by the use of different

research methodology.

5. learn how to Frame the background of research I will learn to define the background of the research

project project.

In this research the literature based analysis is

6. learn how to Frame the literature review designed and I will learn to identify the research gap

on the basis of literature based analysis

37
 Joanne Bigwood

I will learn to critically evaluate the current state of

7. Learn how to define the current state related to
the literature in concern of digital marketing
selected context
strategies.

I will learn the different methodologies for

8. learn to frame the research methodology evaluating the potentials for digital marketing in

Facebook.

I will learn the different data collection methods like

9. learn to Define the data collection primary and secondary data to identify the potential

of using technology.

I will learn the different types of data analysis

10. learn to Define the data analysis technique to analyze the primary and secondary

data.

Time scales and actions

Task Name Duration Start Finish

Sun Mon
11. plan to improve my research skills 27 days
11/10/19 12/16/19

Mon Wed
12. Setting or defining a schedule 13 days
11/11/19 11/27/19

Mon
13. learn how to Frame the Research question 5 days Fri 11/15/19
11/11/19

14. learn how to Frame the research objectives Mon

5 days Fri 11/22/19
(SMART) 11/18/19

38
 Joanne Bigwood

15. learn how to Frame the background of research Mon Wed

3 days
project 11/25/19 11/27/19

Thu Tue
16. learn how to Frame the literature review 9 days
11/28/19 12/10/19

17. learn how to Define the current state related to Thu

4 days Tue 12/3/19
selected context 11/28/19

18. learn how to Compare the different viewpoints Wed Tue

5 days
related to selected context 12/4/19 12/10/19

Tue Tue
19. Task completed 0 days
12/10/19 12/10/19

Wed Tue
20. learn to frame the research methodology 15 days
12/11/19 12/31/19

Wed Mon
21. learn to Define the data collection 4 days
12/11/19 12/16/19

Tue Mon
22. learn to Define the data analysis 5 days
12/17/19 12/23/19

Tue Tue
23. learn to frame the Discussion 6 days
12/24/19 12/31/19

Tue Tue
24. Task completed 0 days
12/31/19 12/31/19

25. Results and conclusion 3 days Wed 1/1/20 Fri 1/3/20

26. learn to write and define the conclusion 3 days Wed 1/1/20 Fri 1/3/20

27. Task completed 0 days Fri 1/3/20 Fri 1/3/20

39
 Joanne Bigwood

SMART Goals

Specific

• I want to be proficient in understanding research and the fundamentals of different applications

needed to analyse research.

• Its important goal for me to look at all avenues to delivery this project successfully.

• I will examine different research papers on a daily basis to grasp the idea related to application

and implementation of different research methodologies.

Measurable

• I will monitor progress ensured by joining a number of workshops and training programs related

to research methodology.

• To achieve this by improving my performance by exploring different methods of training and

adapt to a changing market to ensure the strategy reflects.

Attainable

• To accomplish this by spending more time on gaining knowledge related to different types of

research methodologies so I can utilise my researching skills.

• Will allocate time to develop my skills required even if there is a cost assigned to me.

• Set achievable goals by monitoring my progress on a monthly basis to deliver results.

Relevant

• This is significant for developing my skills and understanding the overall purpose of research.

• It’s valuable for me to carry on identifying the growth for market research in the Asia pacific

regions.

Time-Bound

40
 Joanne Bigwood

• I will participate in a six months training program to improve my research skills.

• To enhance my skill set to the next stage to become a member and attend courses through SRA

(Social Research Association).

• To be successful I must be proficient and enhance my perception in delivering research tactics to

the next level.

4D1 Implement the plan and assess the impact on own personal progress

Task Name Duration Start Finish Predecessors

Sun Mon
28. plan to improve my research skills 27 days
11/10/19 12/16/19

Mon Wed
29. Setting or defining a schedule 13 days
11/11/19 11/27/19

Mon
30. learn how to Frame the Research question 5 days Fri 11/15/19
11/11/19

31. learn how to Frame the research objectives Mon

5 days Fri 11/22/19 3
(SMART) 11/18/19

32. learn how to Frame the background of Mon Wed

3 days 4
research project 11/25/19 11/27/19

Thu Tue
33. learn how to Frame the literature review 9 days
11/28/19 12/10/19

34. learn how to Define the current state Thu

4 days Tue 12/3/19 5
related to selected context 11/28/19

41
 Joanne Bigwood

35. learn how to Compare the different Wed Tue

5 days 7
viewpoints related to selected context 12/4/19 12/10/19

Tue Tue
36. Task completed 0 days 8
12/10/19 12/10/19

Wed Tue
37. learn to frame the research methodology 15 days
12/11/19 12/31/19

Wed Mon
38. learn to Define the data collection 4 days 9
12/11/19 12/16/19

Tue Mon
39. learn to Define the data analysis 5 days 11
12/17/19 12/23/19

Tue Tue
40. learn to frame the Discussion 6 days 12
12/24/19 12/31/19

Tue Tue
41. Task completed 0 days 13
12/31/19 12/31/19

42. Results and conclusion 3 days Wed 1/1/20 Fri 1/3/20

43. learn to write and define the conclusion 3 days Wed 1/1/20 Fri 1/3/20 14

44. Task completed 0 days Fri 1/3/20 Fri 1/3/20 16

• With the implementation of this plan I can enhance my knowledge related to research

• Be able to utilise various types of methodologies that can be incorporated in this analysis

• Adept to evaluate the beneficence of statistical approaches

• Incorporate impact assessments by harvesting data between research and evaluate social

media trends by accumulating data analysis testimonies to be utilized for the future

42
 Joanne Bigwood

• Assess impacts and utilize social media platforms against better disciplines

• Monitor the digital marketing interfaces and record all statistics that can support Facebook for

literature based analysis

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 Joanne Bigwood

Questionnaire

1. What is your age?

2. What is your sex?

3. What is your designation?

4. Does your company has implemented the social media marketing strategies?

Strongly agree

Strongly disagree

Disagree

Agree

Neutral

5. Do you agree that your company has retained more number of customers by using the social

media marketing strategies?

Strongly agree

Strongly disagree

Disagree

Agree

Neutral

6. Do you agree that the growth of your organization get impacted by using the social media

marketing strategies?

Strongly agree

Strongly disagree

Disagree

Agree

Neutral

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 Joanne Bigwood

7. Do you agree that the reach of your organization get impacted by using the social media marketing

strategies? Strongly agree

Strongly disagree

Disagree

Agree

Neutral

8. Do you agree that customer relationship management has been catalyzed by using the social

media marketing strategies in your company?

Strongly agree

Strongly disagree

Disagree

Agree

Neutral

9. Do you agree that stakeholder relationship management has been catalyzed by using the social

media marketing strategies in your company?

Strongly agree

Strongly disagree

Disagree

Agree

Neutral

10. Do you agree that factor of market competitiveness has been catalyzed by using the social media

marketing strategies in your company?

Strongly agree

Strongly disagree

45
 Joanne Bigwood

Disagree

Agree

Neutral

46
 Joanne Bigwood

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