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Chapter 5

Sample Demographics, Data Screening, Measurement


Development and Structural Model Testing
5. Overview

In Chapter 4, research methodology and research design were discussed in detail. The
respondents’ profiles along with sample characteristics, data screening, measurement
model assessment and structural model fit are described in this chapter.

The goals of this chapter are to:

• Describe the sample demographics as well as characteristics of respondents


and firms (Section 5.1.1)
• Examine the data management procedure, handling of missing data (Section
5.1.2) and to assess and identify the outlier cases (Section 5.1.3)
• Review and discuss the fit indices in structural equation modeling (Section
5.2.1) using AMOS
Md._Abu_Saleh_Thesis 2006
• Discuss the development of the measurement of constructs (Section 5.2.2)
• Assess and analyse overall measurement model fit (Section 5.2.3)
• Report and assess the implied correlations matrix (Section 5.2.4)
• Examine the relevant validities of the constructs (Section 5.2.5)
• Test the proposed original and competing models to identify the theoretically
plausible model (Section 5.3).

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