Free SEO Tools

https://chrome.google.com/webstore/detail/keyword-
surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en

Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Check the speed and usability of your site on multiple devices

https://gtmetrix.com/

Bing Webmaster Tools

https://www.bing.com/toolbox/webmaster

Google Analytics

https://analytics.google.com/analytics/web/

Google Search Console

https://search.google.com/search-console/about

Screaming Frog

https://www.screamingfrog.co.uk/seo-spider/

Sheets for Marketers

https://sheetsformarketers.com/
Small SEO Tools

https://smallseotools.com/

SEO Power Suite

https://www.seopowersuite.com/

BuzzSumo (Research)

https://buzzsumo.com/

Hunter (email finder)

https://hunter.io/

SimilarWeb

https://www.similarweb.com/

GTmetrix (webpage speed)

https://gtmetrix.com/

Lighthouse (webpage speed)

https://developers.google.com/web/tools/lighthouse/

Moz Local Listing Score

https://moz.com/local/search

See how your local business looks online

http://keywordtool.io/

Hundreds of keyword ideas based on a single keyword

https://ahrefs.com/backlink-checker

Comprehensive link analysis

https://analytics.moz.com/pro/link-explorer/home

Complete overview of your website, pages, and links

http://www.google.com/trends/

See the relative search popularity of topics

https://ahrefs.com/seo-toolbar

Instant SEO metrics for web pages and Google searches

http://www.seowebpageanalyzer.com/

Get a full on-page analysis of your website

https://serpsim.com/Z52WDo/

Preview how your web pages will look in Google’s search results

Schema Creator

https://hallanalysis.com/json-ld-generator/

Customize how your web pages appear in the search results

http://www.similarweb.com/

View site stats for any domain

https://www.serprobot.com/
See your ranking position for up to five keywords

http://seositecheckup.com/

Audit your website for on-page and technical SEO issues

https://chrome.google.com/webstore/detail/linkminer/ogdhdnpiclkaeicicamopfohidjokoom?hl=en

LinkMiner - Instantly find broken links on any web page

https://support.google.com/business/answer/7035772?hl=en

Create a link for customers to review your business on Google

http://www.copyscape.com/

Check for duplicate content