Professional Documents
Culture Documents
Check Grading
GOOGLE (13 checks)
Is Google Analytics Installed? Pass or Fail
GA duplication check
Is Search Console setup?
Are there any Search Console errors?
Google cache analysis
Is there a sitemap.xml file?
Is there a discrepancy between indexed pages in Google and Sitemap?
Are any invalid pages in the sitemap?
Are there any negative search results for the brand?
Are there any negative Google Autosuggest?
Is there a Google News sitemap.xml file?
Any manual actions?
Are there any crawl errors?
BENCHMARKS (6 checks)
Total Pages Indexed in Google
Total Number of Backlinks
Total Number of Linking Root Domains
Total Number of Organic Keywords
20-50 Top Keyword Positions
Domain Age
INTERNATIONALISATION (9 checks)
Does the site have an international audience?
Is the site using rel="alternate" hreflang="x" ?
Is the site being translated without errors?
Is the site using an international URL structure?
Are the correct localised web pages being used?
Does the site have backlinks from target countries?
Is the site Multilingual, Multiregional or both?
Does the site location need to be setup in Search Console?
Checks from international locations
Site: in Browser
Ahrefs
Ahrefs
GSC / Ahrefs / SEMRush
GSC / Ahrefs / SEMRush
webconfs.com/web-tools/domain-age-tool/
Google / responsinator.com
Visual
webpagetest.org
Visual / webpagetest.org
webpagetest.org
webpagetest.org
GSC
Screaming Frog / SC / validator.ampproject.org
Visual / Hotjar / Yandex Metrica
Visual
Visual
Visual / GSC
Visual
SF - 2 Crawls + Export
Mobile Moxie
seositecheckup.com/tools/deprecated-html-tags-test
validator.w3.org
https://www.webaccessibility.com/
From Data
Most Crawling Tools
Most Crawling Tools
Most Crawling Tools
Most Crawling Tools
Most Crawling Tools / Visual
Most Crawling Tools / Visual
Most Crawling Tools
Visual
Visual
Visual
Visual
Visual
Most Crawling Tools
Most Crawling Tools
Most Crawling Tools
Most Crawling Tools
Siteliner
Siteliner
Visual
Ahrefs
uclassify.com/browse
Grammarly
Checkdog / Grammarly
Visual
Visual
Visual
Visual
Visual
Visual
Visual
Hotjar / Yandex Metrica
Ahrefs
Ahrefs
GSC
Visual / Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Client / Research
Most Crawling Tools
Visual
Most Crawling Tools
flang.dejanseo.com.au / Research / Client
Ahrefs
Client / Research
GSC
Browseo & International IP's
Client / Research
Most Crawling Tools
Visual / Ahrefs
Visual
Google My Business
Research / Ahrefs
Research / Ahrefs
Visual
Most Crawling Tools
17/06/19