Hello!

I am Ameesh Gupta
I am here to present a Competitive analysis for
Ahrefs.
You can find me on linkedin at @Ameesh G

1
 Ahrefs is an all-in-one SEO toolset for
growing search traffic and optimizing
websites. To do that, Ahrefs crawls the web,
stores tons of data and makes it accessible via
a simple user interface.

2
 Key Features-Ahfer

Site Explorer Content Explorer Alerts

Discover the most popular content
Get an in-depth look at the organic for any topic (by backlinks, organic Get notified of new & lost backlinks,
search traffic and backlink profile of traffic, and social shares). web mentions, and keywords
any website or URL. rankings.

Rank Tracker Domain Comparison Content Gap

Track your desktop and mobile Compare the backlink profiles of up Find the keywords your competitors
rankings for any location. Get to 5 different domains. rank for, but you don’t.
daily/weekly/monthly reports.

3
Key Competitors to Ahrefs

SEMrush Moz

Semrush is the world’s leading keyword research
and competitor analysis service for online
marketing and one of the most popular SEO tools
on the market. It’s go-to tool for all SEO-related
tasks.
Moz is perhaps the popular SEO tool,Moz relies
heavily on SEO metrics such as Domain
Authority and Page Authority to give you
insights on link equity, keyword rankings, page
optimization reports, and more.

Semrush allows you to do keyword research,

backlink audit, competitor analysis, technical SEO

audit, and much more. Using Semrush is a sure-fire

way to climb up search rankings and dominate

your niche.

4
Comparative Overview

Basic Plans Ahrefs SEMrush Moz

Pricing $99/mo $119.95/mo $99/mo

Users Included 1 1 1
Projects 5 3 3
Total Pages to Crawl 10,000 100,000 400,000
Keywords to Track 750 500 300
Scheduled PDF Reports NA 5 Unlimited
Social Profiles for Monitoring NA 50 NA

Free Trial NA YES YES

5
Data Collected From 99originals.com
 Content Marketing Analysis

Social Media

Social
Media
Followers Ahref SEMrush Moz
Facebook 101,000 106,000 17,000
Instagram 19,400 119,000 14,000
Twitter 129,000 236,200 569,500
youtube 377,000 139,000 86,400

6
 Monthly Website Traffic Analysis

Website Traffic(Last Three Months)

Monthly
Data(M) Ahref SEMrush Moz
October 9 12 2
November 8 11 2
December 8 11 2

7
Data Collected From SimilarWeb.com
Price & Value Comparison

SEO Tools Pricing Features Value For Money

Ahref $99/mo 4/5 8/10

SEMrush $119.95/mo 5/5 8/10

Moz $99/mo 2.5/5 5/10

8
Geography & Country Analysis

Geography & Country Breakdown

United
Country USA India Kingdom Others
Ahref 15.64% 11.80% 4.22% 68.34%

SEMrush 18.34% 9.49% 4.34% 67.83%

Moz 24.37% 13.34% 4.12% 58.17%

9
Data Collected From SimilarWeb.com
 SWOT Analysis- Ahrefs

● Find backlink opportunities on ● Lacks SEO reporting features.

high-traffic pages ● Expensive compared to other
● Check traffic to the top-ranking page standalone link building tools such as
Majestic SEO and Linkody.
for a better understanding of the
● No free trial. You need to pay $7 to try
topic’s organic traffic potential. the tool for one week.
● The UI is slick and user-friendly.
● Check a website’s ranking history for
any keyword

● Can Offer Free Trial Which help

● Competitors are offering a free trial
expanding Customer base.
which Can limit the number of new
● Should focus on adding value added
users experiencing Ahrefs.
services like. keyword research,
● Focusing to much on backlink Analysis.
technical SEO, and content marketing

10
Reviews & Ratings Analysis

Rating Comparison

Review G2 TrustRadius Capterra

Ahref 4.6/5 8.7/10 4.7/5

SEMrush 4.6/5 9/10 4.7/5

Moz 4.4/5 8.4/10 4.5/5

11
Summary Ahrefs

◉ When it comes to backlink analysis, Ahrefs is the best out

there.
◉ Ahrefs had twice the ranking keywords as Semrush, which
had over twice as many as Moz. Ahrefs had nearly five
times the amount of ranking keywords as Moz.
◉ Despite being on the pricier side, it’s well worth investing
in this tool because of the strong ROI.

12
Thanks!
Any questions ?
You can find me at
◉ @Ameesh G
◉ Ameeshgupta23@gmail.com

13