Scribd Logo
Upload

Welcome to Scribd!

  • Eventmarketingtimeline

    Uploaded by

    IT Grammar
    12 views1 page
    This document provides a marketing timeline for events or programs with important tasks listed at intervals of 4 months, 3 months, 2 months, 6 weeks, 4 weeks, 3 weeks, 2 weeks, 1 week, during the event, and after the event. Key tasks include developing print and social media marketing materials, contacting partners, pitching to media, promoting through mailings and newsletters, and evaluating results after the event. The timeline is designed to help create a comprehensive marketing plan with consistent promotion leading up to and following an event.

    Original Description:

    Original Title

    eventmarketingtimeline

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides a marketing timeline for events or programs with important tasks listed at intervals of 4 months, 3 months, 2 months, 6 weeks, 4 weeks, 3 weeks, 2 weeks, 1 week, during the event, and after the event. Key tasks include developing print and social media marketing materials, contacting partners, pitching to media, promoting through mailings and newsletters, and evaluating results after the event. The timeline is designed to help create a comprehensive marketing plan with consistent promotion leading up to and following an event.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views1 page

    Eventmarketingtimeline

    Uploaded by

    IT Grammar
    This document provides a marketing timeline for events or programs with important tasks listed at intervals of 4 months, 3 months, 2 months, 6 weeks, 4 weeks, 3 weeks, 2 weeks, 1 week, during the event, and after the event. Key tasks include developing print and social media marketing materials, contacting partners, pitching to media, promoting through mailings and newsletters, and evaluating results after the event. The timeline is designed to help create a comprehensive marketing plan with consistent promotion leading up to and following an event.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    EVENT MARKETING TIMELINE

    This timeline can help you develop a marketing plan for events or other programs.

    4 MONTHS BEFORE EVENT 3 WEEKS BEFORE EVENT


    Use this timeline to help develop a marketing plan Continue to work with marketing partners
    Contact Agricultural Communications Services for help with your Request photography if not yet requested
    project, or work by self to select specific marketing tactics from Continue to use social media content calendar to promote event
    the list of marketing ideas (acs.okstate.edu)
    Determine budget (print, advertising, social media) 2 WEEKS BEFORE EVENT
    Continue to work with marketing partners
    3 MONTHS BEFORE EVENT Pitch event coverage to local media
    Gather photos, bios, descriptions, etc. Continue to use social media content calendar to promote event
    Gather mailing lists and send to University Mailing for updates
    Develop and print necessary print materials
    FINAL WEEK BEFORE EVENT
    Create graphics to promote event on social media platform(s)
    Add/update information on website Continue to work with marketing partners
    Create a short URL (bit.ly) that you can use to promote the event Print handouts with social media usernames/hashtags
    Create a social media content calendar, filling in the dates with event Continue to use social media content calendar to promote event
    promotions (reminders, deadlines, highlighting speakers, etc.) Prep post-event press release as thoroughly as possible

    2 MONTHS BEFORE EVENT DURING EVENT


    Send direct mail pieces Include printouts with your social media usernames/hashtags in
    Start developing press release about event event materials
    Contact outlets for partnership marketing opportunities Make an announcement encouraging others to follow relevant
    Create a Facebook event Division-affiliated social media profiles and/or use event hashtag
    Invite your friends to the event Post a photo during the event on your social media platforms
    Share on your county page, personal page, encourage others
    to share the event as well AFTER EVENT
    Continue to use social media content calendar to promote event
    Post a photo album on Facebook
    Use social media to thank sponsors of the event, speakers,
    6 WEEKS BEFORE EVENT participants, etc.
    Send email to District Directors to ask counties for help marketing Send post-event press release to selected newspapers
    (in your email, you should send fliers/social media graphics, Meet with others involved in event to evaluate marketing results
    suggested newsletter content, suggested email content) (include social media analytics to determine which posts)
    Continue to use social media content calendar to promote event

    4 WEEKS BEFORE EVENT


    Send press release to selected newspapers (send 2-3 weeks
    before registration deadline)
    Highlight event in your newsletter, e-newsletter, press release,
    radio, and other media sources
    Continue to work with marketing partners
    acs.okstate.edu • 405-744-4065
    Continue to use social media content calendar to promote event

    You might also like