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SEO (Search Engine Optimization) common tools and their costs:

SL Particulars Tools & Subscription Remarks


1 Keyword Research  SEMrush- starts at $99.95/month
(SEMrush, Ahrefs, or Google  Ahrefs- starts at $99/month
Keyword Planner to identify  Google Keyword – free
relevant keywords for your
website.)
2 Competitor Analysis:  Moz - starts at $99 per month
(Analyze competitors' websites  SEMrush- starts at $99.95 per
to understand their SEO month
strategies)  Ahrefs- starts at $99 per month

1. Competitor Analysis:
Analyze competitors' websites to understand their SEO strategies.
Moz - starts at $99 per month
SEMrush- starts at $99.95 per month
Ahrefs- starts at $99 per month

2. On-Page Optimization:
Optimize your website's meta tags, headings, content, and internal linking structure.
Yoast SEO (for WordPress)- starting at $89 per year

Moz Pro- starts at $99 per month


3. Content Creation:
Produce high-quality, relevant content targeting your chosen keywords.
SurferSEO- starts at $59 per month
Clearscope- starts at $170 per month
4. Technical SEO:
Ensure your website is crawlable and indexable by search engines.
Screaming Frog- starts at £149 per year
Google Search Console- free
5. Link Building:
Acquire backlinks from authoritative and relevant websites.
Pitchbox- starts at $195 per month
BuzzStream- starts at $24 per month
HARO (Help a Reporter Out)- free but premium also available
6. Monitoring and Reporting:
Track your website's performance and measure the effectiveness of your SEO efforts.

Google Analytics- free


Google Data Studio- free
Moz- starts at $99 per month

EXTENSION
1. SEO Minion extension – For analyzing page details and faults
2. MOZ BAR extension -For domain authority check
3. KEYWORD EVERYWHERE extension – For keyword research
4. GOOGLE TRENDS – for search volume and keyword research
5. RANK MATH –All In one tool for SEO
6. GRAVITY WRITE – For creating topics and details for SEO

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