All the Wrong Moves

Presented By:
Kaustubh Chowkeka Ashish Dadoo Abhishek Gupta Parvathy Joy Rajula Kandregula
Sidhant Anand
Introduction
The case “All the wrong Moves” depicts a scenario where the CEO of Nutrorim a
sports supplement company, Don Rifkin is facing some problems in the decision
making process of his firm. The firm just came out of a crisis situation where they
had to take a decision of recalling back their newly launched product ChargeUp. The
CEO has identified that there are some flaws in the decision making process with
the help of an external consultant and wants to rectify the same. Hey! Now I’m now
He has also appointed a quality team to look in to the issues. Lipitrene
enabled
Background
 Nutrorim’s products gained National Attention.  New version of ChargeUp with
Lipitrene.  “11 cases of gastrointestinal distress”  Recall the products???  How
Nutrorim can improvise their decision making

process.
Character Sketch
i. ii. iii. iv. v. vi.

Don Rifkin:
Steve Ford:

CEO, Nutrorim
R&D head

Mathew Norton: Investigator

June Rotenberg:
Jerry Garber: Ned Horst:

Publics Relations Director

General Counsel Sports Supplement Division

Head
vii. Gibson Bryer: viii. Nora Stern:

External Consultant Former Entrepreneur

SKIT
Causes
 Incorporating an open and democratic decision making process

without defining a proper structure.

 Not taking timely decisions.

Effects
 Acquiring Dipensit though having doubts about it’s CEO Wally

Cummings background
 Taking the decision of recalling back the product from the market

without verifying the background information.

Measures to Enhance Decision Making Process
 Define the problem  Identify the decision criteria  Allocate weight to the
criteria  Develop the alternatives  Evaluate the alternatives  Select the best
alternative
Objectives
 Improving Nutrorim’s decision making process means Don

will have to work on his decision making skills.

 Make Nutrorim more crisis resilient for the future.  Develop a sound and
consistent leadership for Nutrorim.
Possible Solutions
 Creation of a dedicated Risk Management Team: The

CEO should appoint a risk management team which will identify, categorize and
assess various threats on which calculated decisions can be taken.
 Pros i.

The team can analyze the positive and negative aspects of all the taken by the
firm.

ii. iii.

Proactive approach to the probable risks which would be faced by the firm in the
future. Preparing and training the employees of Nutrorim for future crisis and
risks.

 Cons i.

Creation of a new team will cost the company

Possible Solutions (contd.)
 Conducting training programs to maintain composure

during a crisis situation:

 Pros i.

The heads of Nutrorim will not panic during a crisis situation and will be able to
take a sound decision

 Cons
i.

Conducting a training program will incur a cost on the company

Managerial Learning
 Instead of relying on his team members for the decisions a

good leader should himself take the charge and take important decision in a normal
as well as a crisis situation.
 A good manager should never believe on someone or

something randomly.
 A capable manager should be able to counter question the

views and data he is getting from others.

Q&A
THANK YOU