M04 DTP

Commercial Publication Techniques

NAME: FOONG THEEN SAM

INTAKE: OCT GD 2020
 Magazine
REQUIREMENTS
Assignment M04
Task A : Produce a multi-grid magazine
Candidates are required to individually research, proofread, edit, produce and print a multi-grid magazine of
at least two pages using appropriate Desktop Publishing software that demonstrates creativity and
technical ability. The content of this must include a minimum of one of the following journalistic types
of copy.

Choose 2 types of magazine journal from the following list.

Hard News (2 pgs)
Seriousness: Politics, economics, crime, war and disasters are considered serious topics, as are certain
aspects of law, science and technology.

Review (2 pgs)
Give opinion on something: to write a journalistic report on the quality of a new play. (book, film, concert or
other public performance.

Sport (2 pgs)
Part of articles devoted to sport: a page or several pages of a newspaper or magazine devoted to covering
various sports events.

Human Interest (2 pgs)

A human interest story is a news story that discusses a person or persons in an interactive and/or emotional
way. It presents people and their problems. Concerns or achievements in a way that brings about
interest or sympathy in the reader or viewer.

Diary (2 pgs)
A personal record of events in somebody's life. Often including personal thoughts and observations.

Advertorial (1pg / 2 pgs)

An advertisement in a publication that looks like one of its normal articles.

Leader (1 pg)
A newspaper article expressing the opinion of the editor.

Feature (2 pgs)
A story or article that is given particular reputation in a newspaper or magazine.

Project Instructions:
- Read and understand the given brief.
- Select and Re-design journal layout from magazine.
- Create 1 Mindmap, several Thumbnails and 1 Preliminary Sketch for each journal.
- Digitalize the new magazine layout.
- Produce a dummy layout for the new magazine design.
- Submission of the magazine layout. (22 Jan 2021)
1) Treatment :- Producing on starting planning to create a design

NO TASK HOUR TIME DATE

1 Read and and understanding the 30 min 9am-9.30am 9 April2021
assignment
2 Research 4 hours

2.1) Information / Picture 1 hour 10am-11pm 16 April 2021

2.2) On related topic (competitor) 1 hour 11am-12m
2.3) Idea ( Design and concept) 2 hours 1pm-3pm
3 Mind map

3.1) Mind map drafting 2 hour 10am-12am

17 April 2021

4 Thumbnails 4 hours
23 April 2021
4.1) Thumbnails drafting 4 hours 12pm-4pm

5 Preliminary Sketch 2 hours 1pm-3pm 1 May 2021

6 Produce Artwork and Complete 3 hours 7-9 May2021

6.1)Step 1:Editing photo in photoshop 1 hour 1pm-2pm 7 May 2021

Step2: Create an illustrator(A4 size) 1 hour 10pm-11pm 7 May 2021

and input photo
Step 3: Text typing 1 hour 7pm-8pm 9 May 2021

7 Preparing Documentation and 3 hour 28-29 May 2021

Print out
7.1)Preparing documentation 1 hours 6pm-7pm 28 May 2021
(Evaluation……)
7.2)Print out the documentation 2hours 8pm-10pm
And the final artwork 29February2021
8 Assignment Pass Up 5 min 9am-9.05am 18 June 2021

9 Assignment Presentation 10min 9.30am-9.40am 18 June 2021

2)Production Schedule : - Planning to complete the task according deadline
NO TASK HOUR DATE
1 Read and understanding the assignment 30 min 9 April 2021
2 Research 4 hours 16 April 2021
3 Mind map 2 hours 17 April 2021
4 Thumbnails 2 hours 23 May 2021
5 Preliminary Sketch 2 hours 1 May 2021
6 Produce Artwork and Complete 3 hours 7 - 9 May 2021
7 Preparing Documentation and Print out 3 hours 28-29 May 2021
8 Assignment Pass Up 5 min 18 June 2021
9 Assignment Presentation 10 min 18 June 2021
 3) Production Log
No Task Hour Time Date Remark

1 Read and and understanding the 30min 9am-9.30am 9 April2021

assignment

2 Research 4 hours 16April 2021

2.1) Information / Picture 1 hours 10am-11pm

2.2)On related topic (competitor) 1 hours 12pm-1pm

2.3) Idea (Design and concept) 2 hours 4pm-6pm

3 Mind map 2 hours 17 April 2021

3.1) Mind map drafting 2 hours 10am-12am

4 Thumbnails 3 hours 23 April 2021

4.1) Thumbnails drafting 3 hours 12pm-3pm

5 Preliminary Sketch 4 hours 1pm-5pm 1 May 2021

6 Produce Artwork and Complete 3 hours 7--9 May2021

6.1) Step 1: :Editing photo 1 hours 1pm-2pm 7 May 2021

in photoshop

Step2: Create an illustrator 2 hours 10pm-12pm

(A4 size)and input photo

Step 3: Text typing 1hours 7pm-8pm 9 May 2021

7 Preparing Documentation and 3 hours 28-29May

Print out 2021
7.1) Preparing documentation 2 hours 5pm-7pm 28 May 2021
(Evaluation……)
7.2) Print out documentation and 1 hours 8pm-9pm 29 May 2021
Final artwork
8 Assignment Pass Up 5 min 9am-9.05am 18 june 2021

9 Assignment presentation 10min 9.30am- 18 june 2021

9.40am
 Magazine
Research file from internet
M04 DTP Commercial Publication Techniques

Task A - Produce 2 type of multi-grid magazine layout

Research file from internet

Magazine
Thumbnail
M04 DTP Commercial Publication Techniques

Task A - Produce 2 type of multi-grid magazine layout

Magazine layout design review

Original context

My final layout
M04 DTP Commercial Publication Techniques

Task A - Produce 2 type of multi-grid magazine layout

Magazine layout design sport

Original context

My final layout
 Booklets
REQUIREMENTS
 PRACTICAL ASSESSMENT

PROGRAM CODE ( IT - 050 – 2 )

AND NAME MULTIMEDIA ARTIST-VISUAL

LEVEL LEVEL 2

MODULE NO AND MODULE 04

TITLE DESKTOP PUBLISHING

TASK(S) NO AND [ PRINT LAYOUT TECHNIQUES ] TASK B

STATEMENT

MODULE To understand advertising is the visual communication of information

OBJECTIVE usually paid for and usually persuasive in nature about products, services
or ideas. the students need to apply appropriate conceptual design to
produce distinctive layout base on the target audience & client needs.

CODE NO PA/M04/(03)

DURATION 1395 minutes

PAGES Page : 01 From : 03

CANDIDATE NAME
FOONG THEEN SAM

I/C NO. 020725 - 08 - 0721

ASSESSMENT DATE
9 April 2021
Code No: PA/M04/(03) Page : 02 From : 03

Instruction:

This is a PRACTICAL ASSESSMENT for ADVERTISING subject.

The candidate need to complete the tasks as listed below:

M10 ADV Commercial Publication Techniques

Task B

B1 Produce a commercial publication

Requirements • Choose one of the following publication types:

• brochure
• prospectus
• guide
• booklet
• leaflet

• Individually design, plan and produce a commercial publication of at least

four pages that demonstrates creativity and technical ability. The completed
publication must include text, graphics and illustrations.

• The final products should be accompanied by the following support

documentation :

• production schedule
• treatment
• production log
• design brief to include context and audience *
• research file *
• mind map and thumbnails
• preliminary sketches *
• printing file [ artwork with crop marks ]
• dummy layout *
• Soft copy report in PDF format & Folder for keeping final art work file

B2 Produce an evaluation
Requirements • To produce an evaluation of approximately 250-500 words on the success
of all of the completed commercial items as outlined above.
The evaluation should include :

technical quality
content
conventions
suitability for purpose in relation to existing relevant media practice
 assessment of own role

Code No: PA/M04/(03) Page : 03 From : 03

B3 Produce a presentation slide

Requirements • To produce a presentation slide on the completed commercial items
• Time for presentation is 10 minutes

Marking scheme:

Mark will be given base on the following task:

1. Planing and management

2. Process and procedures
3. Final artwork
4. Presentation
5. Communication
6. Outfit
7. Report
M04 DTP Commercial Publication Techniques

Task B - Produce a commercial publication

Booklet (8 pages)

Back page Cover page

Page 1 Page 2
M04 DTP Commercial Publication Techniques

Task B - Produce a commercial publication

Booklet (8 pages)

Page 3 Page 4

Page 5 Page 6
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

B1 - Design Brief to include context and audience

Title : Booklet
Aim : Produce a better design and update product information
Target Audience : Adults over age 21, unisex

Concept and Design

Art work size : A5 (8 pages)

Context : High context
Concept : Modern, Luxury and simple concept
Design : The matching of dark blue with brown color can bring out
high sense of luxury. Simple design also can let reader read
more comfortably. Kitchen background can more integrate
readers into the scene.
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Research file
Original leaflet
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Research file

1) Information research
- www.google.com ( Philips Airfryer )
- https://www.philips.com.my

2) Design refrerence
- www.pinterest.com ( booklet design, food booklet design )
- www.google.com ( airfryer, leaflet design )
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Research
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Mindmap
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Thumbnails

Back page Cover page

Page 1 Page 6
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Thumbnails

Page 3 Page 4

Page 5 Page 2
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Preliminary Sketch

Back page Cover page

Page 1 Page 6
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Preliminary Sketch

Page 3 Page 4

Page 5 Page 2
M04 DTP Commercial Publication Techniques
Task B - Produce a commercial publication

Evaluation
The assignment name is The candidates are required to individually research, plan and
create 2 type of multi-grid magazine layout and produce a commercial publication.The assign-
ment has many type of magazine journal. I choose review and sport as my magazine journal.

After choose the type of magazine journal, I start to do research, reference and inspiration
from internet. After that, I start making mind map. Next, I’m going to re-design journal layout
from magazine. I choose Spider Man 2 movie as my review magazine journal. I use Arial(narrow)
font on the text because Arial(narrow) font is suitable with the old age movie and it can perfectly
present the old feeling of the movie. I use red color as my element in this magazine because it
can bring out brave and loving feeling.These two word are very suitable to describe spider man
because brave and loving is the character of spider man.

After that, I start to do the sport magazine journal. I choose skateboarding as my sport
magazine journal.I use Agency FB font on the text because it can present the cool feeling of the
skateboarding sport.I also use some nice skateboarding picture to bring out vitality feeling. I use
light blue color as my element in this magazine because it can bring out open space and free-
dom feeling.These two word are very suitable to describe sport.

Lastly I’m going to produce the commercial publication.The booklet is about Air fryer. The
product brand I choose is Philips.The product is Philips Air fryer Premium XXL HD9860. I use dark
blue and brown color to re-design the booklet because the matching of dark blue with brown
color can bring out high sense of luxury. Simple design also can let reader read more comfort-
ably. I use the picture of the product in kitchen as my cover because it can more integrate read-
ers into the scene.

There are many process in doing this assignment. I start to re-design and sketch the
thumbnail of the magazines and booklet. After I done my design, I discuss with my lecturer. After
discussion with my lecturer we decided to digitalize the magazines and booklet. I’m also very
satisfied with the digitalize result.

As conclusion, I am satisfied with my design but I still have a lot of room to improve
myself. So i believe that I would do it better at future and keep improving myself. Hopefully I can
reach my own target. Thank you.

(414 word)
Booklet
40 % Actual size

Back page Cover page

Airfryer

CONTACT US
www.philips.com.my
www.facebook.com/PhilipsHomeLiving.my
www.Instagram.com/philips.my
1800-880-180

No. 1
Philips is the world”s
leading low fat
fryer brand*

                        

                   
An Airfryer that thinks like a chef *Source
Euromonitor

        
            
    Unattended cooking with International Ltd

Low fat fryers is
pet light fryers
­           €         €   ‚   ƒ  „      Smart Sensing technology category
defination. retail
volume safe
2013-2017

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Page 1 Page 6
Twin TurboStar
Rapid Air technology
Airfryer Premium XXL HD9860 technology

Smart Chef
program

Choose,
Press,
Done

HD9630 Airfryer XXL HD9200 Airfryer HD9270 Airfryer XL

Premium Premium Premium

Black Black Black

1.4kg 0.8kg 1.2kg
Introducing the new Airfryer XXL 40 - 200°C 40 - 200°C 40 - 200°C
with Smart Sensing technology that *
* * *
does the thinking and cooking for * *
you. Analog Analog
30 Minutes
LED

2225W 1400W 2000W

Automatically adjusts time and Up to 60 minutes Up to 60 minutes Up to 30 minutes
temperature during cooking for Up to 6 Up to 4 Up to 5
Grill Master Kit
perfectly cooked dishes.Now you can
enjoy delicous fried food with up to *
90% less fat* and less guilt too.
*Compared to French fries and chicken drumsticks in a conventional
*Compared to fresh fries cooked in conventional Philips fryer

Remove excess Smart chef Rapid Air for QuickClean and

fat from food programs
We would love to hear from you. Write your review at www.philips.com.my 90% less fat dishwasher-safe
Booklet
40 % Actual size

Page 3 Page 4

Fry. Bake. Grill.

Roast. Or reheat.
PhilipsAirfryer
ROAST FRY

BAKE GRILL

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Page 5 Page 2
Smart Sensing
Specifications technology
What is the
Smart Sensing technology?
Smart Sensing technology does the thinking for you.
Which means you enjoy perfect cooking results in two
easy steps. Simply choose a food type and press the
button to cook. The smart sensor will automatically
adjust the time and temperature effortlessly for perfect
results... every time!
HD9860 Airfryer XXL
Premium

Colour option Black with Copper

1 Choose a food type
Capacity 1.4kg
Temperature range 40 - 200°C
Instant heat up *
QuickClean basket *
Pre-set button * Press one button 2
Keep warm function 30 Minutes
Display LED
Prefix programs 5
Power 2225W
Timer Up to 60 minutes 3 Sit back and relax
Potions Up to 6
Complimentary accessory*
Smart Chief program *
Fat removal technology *
Save your favourite * Done! Perfect results 4
Features

Smart Sensing Save your XXL Family size Fry, Bake, Grill,
Technology favourite meal meals Roast, Or reheat
Frozen fries Drumstick Fish A whole chicken Home made fries