The purposed business will be the development of Lemon Juice and Shake.

It is a combination of
lemon and fruits. The purpose of the study is to present a proposal which seeks to identify
whether it is feasible.

Vision
A business that provide consumers with nutritious and superior-tasting drinks, while also being
the best in terms of consumer value, customer service, staff talent, and a stable and successful
business.
Mission
Lemon Juice Shake will provide the community an alternative beverage that can be served at any
event people of all ages. We will arrange delivery, complete setup, and pre-planning to ensure
that everything is ready when you need it. Extra mixes are available for purchase. Customers will
be provided nutritious drinks as well.
 Objectives
Product:
To promote, protect and maintain its image at all times. To make sure that we will
provide quality products and excellent service to all customers. To be the leader in the industry
attained by a well planned expansion through retail outlets and wide product distribution. To
continuously generate awareness, interest and desire for our products that will result in frequent
or repeat purchases. To establish Lemon Juice Shake as a highly regarded international name.
Price:
The pricing process for our product is guided by a pricing objective, which should take
into account a company’s marketing, financial, strategic, and product goals, as well as consumer
price expectations and available stock and production resources.
The price of the Lemon Juice and Shake in any variety will be Php 30.00(small) and Php
45.00(medium).

Marketing aspect
Economic Environment
The benefit of choosing Baguio City as a business location is the friendly and low crime rate
environment. Business venture would definitely thrive or prosper because of the availability of
financial institutions, banks, facilities and utilities in the City of Baguio. With these reasons, it
only means that putting up a business venture at Baguio City is a strategy of success.
Technology Development
Almost every aspect of our lives is affected by technological advancements.
Computer science has advanced to the point where practically anything you can conceive is only
a few clicks away. The same may be said about the appliances in our homes. Making nutritious
beverages with your favorite flavors at home, such as dazzling fruits with your blender. It will
have an impact on the beverage industry’s demand since consumers will create or prepare their
own drinks rather than buying them from a store.
Competition Status
In every market, competition is unavoidable. Since our product belongs to the business, there are
competitors with greater experience than us, yet the Lemon Juice and Shake alone can leave a
lasting impact on customers, causing them to purchase the product again and again. Another
factor is price; our prices are quite reasonable for our consumers while still being appealing. We
are also well-trained in keeping good quality and cleanliness, not to mention our excellent
relations.
 Marketing plan
PRODUCT DEVELOPMENT
Our product will be made up of nutritious fresh fruits that we will combine to make the main
base of our lemon-flavored product. Lemon cucumber, apple lemon, and pineapple lemon are the
three variations available.
PRODUCT DESCRIPTION
Our final product's physical substance is pleasing to the eye and tastes delicious. Lemon
cucumber will be green in hue, while apple lemon will be red and pineapple lemon is yellow
orange. Furthermore, our product is chemical-free. It does not include any chemicals.
PRODUCT LINES
It’s not only about being new or unusual when it comes to product innovation. It’s about
developing new things that people will enjoy; it’s about choosing a different road
that customers will want to take. That’s when our product innovation knowledge comes in
handy. We are constantly on the lookout for new flavors, formulations, scents, packaging,
ingredients,
and concepts. Lemon Juice and Shake is available in three flavors: lemon cucumber, apple
lemon, and pineapple lemon.
Lemon Cucumber
Have a high water content, minimal calories, a high fiber content, and a variety of vitamins
and minerals. Cucumber slices are often used topically for swollen eyes, burns, and other skin
problems because of their hydrating properties. Two compounds in cucumbers, ascorbic
acid and caffeine acid, prevent water retention and explain why sliced cucumbers are often used
topically for swollen eyes, burns, and other skin problems. Cucumbers are a simple, refreshing
way to add fiber and water to your diet on a daily basis. Cucumbers, which are high in
potassium, magnesium, and fiber, have also been demonstrated to help maintain healthy blood
pressure.
Apple Lemon
It’s abundant in vitamins A, B, and C, cleanses the liver, and aids in the removal of mucus.
Apples and lemons are abundant in antioxidants and flavonoids and have anti-cancer qualities.
These anti-cancer compounds may be found in the fruit, pith, peel, seeds, and juice of lemons,
with the pith and lemon rind having the highest concentration, thus this juice is a fantastic
method to get them in. Lemons are also high in vitamin C and can help decrease cholesterol.
They improve the function of the liver, bile, and digestion. Half a lemon juice daily can help
dissolve kidney stones by raising the citrate level in your blood. Apples can help with intestinal
function and reduce the risk of heart attack and stroke.
Pineapple Lemon
The combination of lemon water and pineapple juice helps hasten the alkalization
process. Their high mineral concentration might cause the body to become alkaline. Drinking
this very healthy beverage on a regular basis can benefit your health in a variety of ways

Summary of the survey

https://forms.gle/ptKghEJ4vpwJJ9DTA
TABLE 1
GENDER PERCENT
Female 70%
Male 30%
TOTAL: =100%
Table 1 shows the gender profile which is the male and female. It shows that the female got the
percentage of 70%, while the male garnered 30% of the total percentage.

TABLE 2
Do you want lemon as a main ingredient PERCENTAGE(%)
for a juice?
YES 95%
NO 5%
TOTAL: =100%
Table 2 shows that 95% of the respondents got the higher percentage of saying that they want
lemon as a main ingredient for a juice while 5% of it says that they don’t like lemon as main
ingredient of a juice.
 TABLE 3
Do you drink lemon juice? PERCENTAGE(%)
YES 95%
NO 5%
TOTAL: =100%
Table 3 shows that 95% of the respondents got the higher percentage saying that they drink
lemon juice while 5% says that they don’t drink lemon juice.

TABLE 4
What do you want as a combination flavor PERCENT(%)
of lemon juice?
Cucumber 40%
Pineapple 20%
Apple 40%
TOTAL: =100%
Table 4 shows that 20% of the respondents says that they like pineapple as a flavor combination of
lemon juice while 40% says that they like apple as a combination flavor of lemon juice and 40% says that
they like cucumber as a combination flavor of lemon juice.

TABLE 5
Among the products made of lemon as the PERCENTAGE(%)
main ingredient, which one will you most
likely and patronize?
Cucumber Lemon 40%
Pineapple Lemon 5%
Apple Lemon 45%
TOTAL: =100%
The table 6 shows that 45% of the respondents which got the highest percentage says that they most
likely patronize pineapple lemon while 35% says that they most likely patronize apple lemon and 20%
says that they most likely patronize cucumber lemon.

TABLE 6
Our group wants to propose a newly PERCENTAGE(%)
innovated product called Lemon Juice and
Shake does this sound good to you?
YES 95%
NO 5%
TOTAL: =100%
Table 6 shows that 95% of the respondents say that Lemon Juice and Shake sounds good and 5% says
that it doesn’t sound good for him/her.
 TABLE 7
Lemon Juice and Shake comes from PERCENTAGE(%)
different ingredients like apple, pineapple,
cucumber and lemon. Do these ingredients
make our product delicious and healthy?
YES 100%
NO 0%
TOTAL: =100%
Table 7 shows that 100% of the respondents says that our product is delicious and healthy.

TABLE 8
Table 8 shows that 55% of the respondents which got the highest percentage says that they want to see
their Lemon Juice and Shake in a plastic bottle while 30% says that they want to see it in a paper cup and
5% says that they want to see their Lemon Juice and Shake in a plastic cup

In what container do you want to see our PERCENTAGE(%)

Lemon Juice and Shake?
Plastic Bottle 55%
Plastic Cup 5%
Paper Cup 30%
TOTAL: =100%

TABLE 9
How much are you willing to spend for PERENTAGE(%)
your Lemon Juice and Shake?
90-100 15%
60-80 15%
30-50 70%
TOTAL: =100%
The table 9 shows that 70% of the respondents which got the highest percentage says that they are
willing to spend 30 to 50 for a Lemon Juice and Shake while 15% says that they are willing to spend 60 to
80 and 15% says that they are willing to spend 90 to 100.

TABLE 10
Where do you want to purchase your PERCENTAGE(%)
Lemon Juice and Shake?
Near Plaza 55%
Public Market 15%
Near Fast-food restaurants 35%
TOTAL: =100%
 Table 10 shows that 55% of the respondents which got the highest percentage says that they want to
purchase their Lemon Juice and Shake near Baguio City Plaza while 35% says that they want to
purchase near Fast-food restaurants and 15% says that they want to purchase at Baguio City Public
Market.

TABLE 11
What do you consider in promoting the PERCENTAGE
product? (%)
Delicious and Affordable 100%
Innovativeness 0%
Size and color 0%
TOTAL: =100%
Table 11 shows that all of the respondents says that they consider deliciousness and affordability in
promoting the product.

TABLE 12
How will it be promoted? PERCENTAGE(%)
Poster 5%
Internet 95%
Television 0%
Radio 0%
TOTAL: =100%
Table 12 shows that 95% of the respondents suggest that the product should be promoted through the
internet, while 5% of the respondents suggest that the should be promoted through the posters.

Market Objectives
Quality Leadership
Our goal is to provide high-quality items that meet the needs of our customers and our
requirements, thus we will deliver high-quality products.

Communication Objective
To attract our target customer, we shall use a variety of fruit sources. Our product’s goal is to
raise consumer awareness of new items as well as to raise awareness of Lemon Juice and Shake
among new customers. Our product also conveys the idea that it is beneficial to one’s health.
Product Objective
 To maintain our product’s freshness. Customers buy products because they are curious about a
new product being introduced to them, and that curiosity will encourage them to buy. The
difference is that, our product is unlike other products that are simply pleasing to the eye,
compared to our product, which will undoubtedly prove to be the best.

MARKET DESCRIPTION
During our survey, we discovered that many consumers are unaware of the various nutritious
drinks available on the market. As a result, we attempted to concentrate on consumer awareness.
Our consumers are our top concern, and we make certain that we will fulfill their desires and
provide the happiness they require from our goods. Customers that order Lemon Juice and Shake
are those who are health-conscious. They don’t just buy any juice on them market; they shop
carefully.

Product Strategy
The following methods are offered based on the findings and conclusion of our survey regarding
the product offering of Lemon Juice and Shake.
1. Respondents to our survey expressed a strong desire to expand our product’s variety. The
majority of them like apple lemon. This would undoubtedly pique the customer’s attention and
encourage them to purchase our product.
2. We will provide high-quality products and prompt service to increase customer
satisfaction.

Lemon Juice and Shake is our major product. It would be extremely difficult to compete without
adopting new strategies as the corporate society continues to grow and develop
through approaches and strategies. So, we will level up our product into something healthier just
in case our clients stopped drinking something like it. We can manufacture lemon juice with a
wider variety of fruits, which is good for our health and that of our customers.
 PACKAGING
The Lemon Juice and Shake packaging
concept is that the packaging itself can be
reused as many times as possible. It is
made up of three fundamental components:
a metal cover, a plastic bottle, and a straw.
Lemon Cucumber, Apple Lemon, and
Pineapple Lemon are the three flavors
available. The consumer can purchase a
refill product that includes the above kinds
so that the container can be refilled. As a
result, our product has a positive impact on the environment while also leaving a nice packaging
for the customer.
Price Strategy
When it comes to pricing, we should make sure that our prices are reasonable, fair, and
competitive. We will use the following techniques since our major goal is to maximize profit,
eliminate losses, and maintain market share despite the number of competitors:
1. Product affordability, as the majority of the target market is still students who rely on their
allowances.
2. We will use pricing strategy, which is based on its discount, competitor prices, and the cost of
sales of Lemon Juice and Shake.

PRODUCTS REGULAR PRICE DESCRIPTION

Lemon Cucumber 30 small and 45 medium Rehydrating and nutritious

Pineapple Lemon 30 small and 45 medium Sweet and tangy

Apple Lemon 30 small and 45 medium Truly tasty and refreshing

WASTE DISPOSAL PRACTICES

In this way, something valuable is not being used in an inefficient or ineffective manner in order
to preserve our environment. We will supply containers for spilt products in order to keep the
area clean and sanitary. All waste products, including surplus raw materials, will be contained in
a container and disposed of as soon as we open our doors and begin operations. These safety
precautions are required for a clean and well-run business, as well as the health of our
consumers.
Conclusion
Based on the data we gathered, we’ve come to the following conclusion:
1. Because of its uniqueness and affordability, the product has the potential to gain market share
in the target market.
2. The business must be properly planned in order to achieve its objectives and be successful in
the future.