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Anti-Poor or Pro- The reign of the NEWS
(HTTPS://WWW.AUTOINDUSTRIYA.COM) jeepney might just be coming to an
Commuter: PUV end. However, it is not going down without a fight as

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Modernization
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the government and jeepney operators continue to
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Explained clash over requirements and regulations.
Despite (obvious) flaws, it is hard to fault these drivers,
Inigo S. Roces
operators, and the riding public as the Jeepney has
(https://www.autoindustriya.com/author/inigo-
practically become synonymous with the country,
roces.html)
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serving as a cultural icon and symbol of ingenuity. Yet
The Road to Modern Mass with the government’s new Public Utility Vehicle
Transport
Modernization Program (PUVMP), is there still hope
 Inigo S. Roces, Brent Co, LTFRB, and
TMA for the jeepney or has the bell finally tolled? We take a
 May 01, 2018 14:50 closer look at the details of the PUVMP to find out.
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PUV Modernization Program

The PUV Modernization program is a government
initiative designed to streamline and organize the
country’s public road transportation system. Launched  ()
in June 2017, theNEWS
(HTTPS://WWW.AUTOINDUSTRIYA.COM) program seeks provide safer, more
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efficient and more heavily regulated means of transport
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for the riding public. Though commonly associated
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with jeepneys, the PUVMP actually covers all modes of
road-going 4 to 6-wheeled passenger transport.
 (mailto:?to=&subject=Anti-Poor The programor Pro-Commuter: PUV
involves several phases: from phasing out
Modernization
old vehicles that are no longer road worthy and
Explained&body=http://www.autoindustriya.com/commerce/anti-
emissions compliant; to scrutinizing and reorganizing
explained.html%0AHow the controversial Public Utility Vehicle
Modernization Program (PUVMP) routes, franchises, and roles
will modernize massof the vehicles involved; to
transport)
introducing new systems and standards for vehicles
that will serve the public. It is hoped to be
implemented nationwide by 2020.
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Why change?
Choose vehicle It doesn’t take genius to note that the current system is
not working as efficiently as it should be. Our roads are
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plied by a wide variety of public transport vehicles,
many of which overlap in terms of route, franchise and
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service. At the very bottom end of the spectrum are the
multicabs, serving as mini-jeepneys and carrying many
passengers over short distances. Then there are the
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jeepneys which serve a variety of routes throughout
cities in the country, be it from the farthest settlements
to the nearest town or from city to city. UV Express  ()
vans, which started
(HTTPS://WWW.AUTOINDUSTRIYA.COM) NEWSas premium jeepneys, then
upgraded to point to point transport services, continue
to function as aircon jeepneys, sometimes picking up
passengers along the way. Higher up are the mini buses
which connect city to city, and for longer routes,
sometimes across bodies of water are the large buses.
Drawing particular ire from the government and

private motorists are the jeepneys, originally adapted
from World War II Willys Jeeps left by American
military during their occupation of the country. After
the war, with much of the country in shambles and
 MORE STORIES LIKE THIS
ruin, enterprising Filipinos modified these vehicles to
ONE
carry passengers, and serve as public transportation,
charging a small fare for a specified route.
The Jeepney has been in service in the country since
the 1940s, and while many are no longer built from
original Willys Jeeps, the design has endured, with
their chassis, body and components adapted from
(https://www.autoindustriya.com/commerce/these-
are-isuzu-s- different surplus truck parts. Its body panels are made
prototypes-for-the- from stainless steel, often embellished with
puv-modernization- decorations, murals, and the signature horses on the
program.html) hood and visor and crown over the windshield.
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 Modernization Program
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are-isuzu-s-
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 April 10, 2018
AUTO NEWS
Delgra: Leyte's
e-Jeepneys a
model for
nationwide PUV The Jeepney, in its current form, features an extended
(https://www.autoindustriya.com/auto-
Modernization
industry- wheelbase, now common practice in order to
news/delgra- accommodate some 18 to 26 passengers. The vehicle is
industry-
leyte-s- boarded from behind with steps built into the body in
news/delgra-
puvs-a- order to climb on board. Passenger seats are arranged
leyte-s-
model- facing each other. It is difficult to stand upright, as
puvs-a-
for- such, passengers may have to bend to walk toward the
model-for-
nationwide- front and, often times, the Jeepney is seen carrying far
nationwide-
puv- more than what it was designed for. They are typically
puv-
modernization.html) powered by surplus or second hand Japanese diesel
modernization.html)
 April 24, 2018
engines, many of which were not designed to meet
modern vehicle emissions standards. The fare is passed
INSIDE MAN
on by fellow passengers until it reaches the driver and,
Cheap fares for as a result, the driver typically juggles both driving,
the poor
calculating fare, and returning the change, all at the
(https://www.autoindustriya.com/inside-
(https://www.autoindustriya.com/inside-
same time.
man/cheap- man/cheap-
fares-for- fares-for-
the- the-
poor.html) poor.html)
 May 04, 2015
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 March 22, 2021
AUTO NEWS
No more old
jeepneys by
July 1, 2020
industry-
says LTFRB
news/no-
industry- Jeepney aside, many of these vehicles were designed to
more-
news/no- service a specific amount of passengers, however, these
old-
more-old- days, they are filled beyond capacity. Because drivers
jeepneys-
jeepneys- earn a commission from each passenger, many of them
by-july-
by-july-1- wait to be filled before going on their route,
1-2020-
2020-says- dramatically increasing the travel time for other
says-
ltfrb.html) passengers. They often pile up on busy stops yet are
ltfrb.html)
 July 18, 2019
hardly around to serve less popular stops. The fight for
COMMERCE passengers can also lead to drivers competing with
What each other, often racing from stop to stop to pick up
Commuters passengers, leading to accidents. Finally, because
Deserve: The
Modernized franchises are granted per driver and vehicle, it
PUV Experience
(https://www.autoindustriya.com/commerce/what-
becomes difficult to monitor how many vehicles are
commuters- (https://www.autoindustriya.com/commerce/what-
plying a route at a given time, let alone catch those with
deserve- commuters- forged or fake franchises.
the- deserve-
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puv-
experience.html)
experience.html)
 June 20, 2018
COMMERCE
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sa- puv-subok-
pasahero-sa-
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 March 16, 2021
F E AT U R E S
10 things you
need to know: Tricycles fall under the authority of their respective
2019 Toyota
Hiace LGUs and do not fall under this plan. Taxis will be left
Commuter, unchanged as their destinations vary with each
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Grandia, Tourer
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things-you-
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tourer.html)
tourer.html)
 February 22,
2019
What needs to be fixed?

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Many of these problems have been brought to the

government’s attention, and as such, it has banded
together the concerned agencies: DoTR, LTO, LTFRB,
and DTI to come up with a solution. That solution is
the PUVMP.
 ()
Standard Classes
First of all, the PUVMP plans to organize the many
modes of public transport. From the wide variety of
public utility vehicles, it hopes to consolidate them into
just 4 standardized classes. The DTI’s Bureau of
Philippine Standards (BPS) together with the Truck
Manufacturer’s Association (TMA) has come out with a
Philippine National Standard (PNS) for PUVs: PNS
2126:2017. It specifies dimensional limits for PUVs
with strict limits on the seating arrangement and
capacity, as well as maximum mass. Also included in
the dimensional limits are the vehicle’s overall height,
width and length, wheelbase and even front and rear
overhang, cabin, seat and seat lay out, step board,
service door and emergency exit.
 ()
Class 1 is intended to replace multicab passenger

vehicles. Typically plying smaller cities around the
country, this class limits the size of the vehicle to
nothing more than the average car, requiring a side-
loading entrance and limits the passenger capacity to
just a handful.
 ()
Class 2 is intended to replace the jeepney, allowing for

a maximum of 22 passengers on side-facing seats,
enough headroom for passengers to stand in, and
appropriate bars and handles to hold on-to. It too will
require a side-loading door.
Class 3 is intended for inter-city transport, and is
touted to replace the minibus. All passengers must be
on forward facing seats with restraints.
Class 4 is intended to connect rural towns to larger

cities. It should have provisions for cargo, as well as
forward facing seats for all passengers.
Besides the class specific requirements, all of them
must be powered by a Euro-4 emissions compliant  ()
engine or battery electric propulsion. With Euro-4
engines alone, TMA
(HTTPS://WWW.AUTOINDUSTRIYA.COM) NEWS members have proven that their
prototypes are already 43-percent more efficient than
the traditional Jeepneys. They should also be equipped
with dash cams, speed limiters, CCTV cameras and an
automatic fare collection system.
One Route, One Franchise

To better control the number of vehicles plying a
particular route, the government is instituting a 'one
route, one franchise policy.' Drivers and operators
must form cooperatives or corporations and register
with the LTFRB to be granted a franchise. No lone
operators are allowed.
The government is already in talks with several LGUs
in order to scrutinize the current routes, come up with
new routes if necessary, as well as streamline any of the
current ones.
 ()
This method has several benefits. First of all, the

franchise holder is given a monopoly over a particular
route, without competition. By limiting the franchise to
a group or coop, the number of vehicles servicing that
route can be limited and monitored. As such, any
vehicles not part of the coop that are plying the route
can easily be identified and caught.
Drivers are required to be salaried instead of earning
through the boundary system. This way, there’s very
little incentive to wait for a PUV to be filled before
proceeding. The driver is also not allowed to drive for
more than 12 hours to cut down accidents resulting
from driver fatigue. The coop can also organize stops
and schedules, ensuring a PUV will arrive for
passengers at a particular stop at a particular time.
 ()
With a coop, the acquisition and maintenance of the

PUVs can be taken on by the group or the individual. If
taken on by the group, it can dramatically reduce the
financial burden of acquiring a new vehicle. The group
can also take on the required maintenance, quickly
addressing problems when they happen. Any vehicles
being repaired can easily be replaced by another,
ensuring the route continues to operate. Through this
system, the coop can practically double the amount of
drivers, assigning 2 to 3 to a vehicle. However, any
violations with regard to the vehicles will be levied
against the coop. As such, this gives the coop an
incentive to monitor its members and ensure its drivers
are disciplined and the vehicles are maintained.
Finally, this fleet management method allows the coop
to more closely monitor its earnings. It can easily
monitor how many vehicles are plying a route and
make changes when necessary. The electronic fare
collection system in the PUVs, allows all the
participants to share in the profit, regardless of their
shift. The coop can also earn additional income with
advertising on their vehicles.
 ()
Through this system,
(HTTPS://WWW.AUTOINDUSTRIYA.COM) NEWS the driver’s duty is to simply
drive the vehicle, reducing the amount of distractions
and the risk of an accident.
Easing the transition

The government is eyeing to have modernized buses,
jeepneys, and public utility vehicles across the country
by 2020. With regards to jeepneys alone, that’s a
staggering 180,000-270,000 units according to various
estimates, with 70,000 just within Metro Manila. In
addition, vehicles older than 15 years are no longer
allowed to register as PUVs, ensuring a steady stream
of new and up-to-date vehicles.
It hopes that by streamlining system, the PUVs will
complement the current modes of transport offered,
reduce traffic, and consequently reduce the need for
private transport, modern public transport services like
TNVS, and any colorum tranportation operations.
To ease the acquisition of these vehicles, the
government has allotted the third slot of the Board of
Investment, and Department of Trade and Industry’s
Comprehensive Automotive Resurgence Strategy
(CARS) Program for PUV Modernization. This allows
 ()
the government,NEWS
(HTTPS://WWW.AUTOINDUSTRIYA.COM) with the help of financial institutions,
to grant loans at low interest to those that wish to
acquire the new vehicles.
The government has even prepared a financing

package, called 5-6-7-8. It requires the Jeepney
operator to show his credentials, as well as proof of
membership with a recognized cooperative. From
there, he will be required to pay 5-percent
downpayment. Payments will be kept at a 6-percent
interest rate, for as long as 7 years. The vehicle’s  ()
warranty is also hoped
(HTTPS://WWW.AUTOINDUSTRIYA.COM) NEWS to be extended to 7 years long
pending talks with PUV suppliers, however it is
currently at 5 years. Finally, the government will offer
as high as an P80,000 subsidy per unit.
There will be no single, official PUV per class. Since

they are standardized, the vehicles can be acquired
from any of the participants of the PUVMP. This ranges
from big name manufacturers like Isuzu, Fuso, Hino,
Hyundai, and Tata to coach builders like Centro,
Santarosa and Almazora. The government is even open
to proposals from small scale builders, provided their
vehicles can meet the standards outlined by the DTI.
 ()
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The government’s FEATURES TRANSPORT
plan doesn’t & LOGISTICS
simply stop at
BUYERS GUIDE MOTORSPORTS overhauling our public transportation system. Many of
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the requirements it has instituted are for its longer
term goal of computerizing and consolidating public
transport.
Among the requirements for PUVs are GPS tracking,

speed limiters, onboard CCTV cameras, and electronic
fare collection systems. These are intended to provide
valuable data for the government in order to monitor
all the vehicles and routes in the country. Several
systems are currently studied which can integrate all of
these data points. The government is also considering
conceiving of a new department specifically to monitor
public transport using this new technology.
Once in place, any errant vehicles, whether going
beyond their franchise route or driving recklessly, can
quickly be identified, found, and quite possibly stopped
in its tracks. With the help of CCTV cameras, any crime
committed on these vehicles can also be recorded, its
perpetrators identified, and his whereabouts sent to
authorities.
 ()
Finally, the electronic fare collection will allow the

government to more closely monitor the system's
earnings, more efficiently apply taxes where applicable,
and provide those involved with their due salaries.
The Resistance
Naturally, this plan is massive in scale and very
complicated in nature. First of all, it overhauls the very
system with which drivers and operators have become
accustomed to.
Current drivers and operators are already being urged
to surrender their franchises as soon as possible. In
 ()
return, the government will provide them financial
assistance to acquire
(HTTPS://WWW.AUTOINDUSTRIYA.COM) NEWS a new vehicle or even support
them if they plan to seek a different profession.
BUYERS GUIDE MOTORSPORTS It is also studying a Cash for Clunkers program, similar
CONNECT
to what was instituted in the USA, granting those who
volunteer their old PUVS for scrapping to earn a
certain amount to buy a new vehicle.
Perhaps the toughest resistance is from PUV drivers

and operators in this occupation for several
generations, and used to the one franchise per operator
system. In many cases, the jeepney has been passed
down from father to son, serving not only as a means of
livelihood but as a family heirloom as well.
The government has a long and tough road ahead of it,
particularly in convincing the current drivers and
operators to switching to a new system they are
unfamiliar with.
Indeed, it is a long a bumpy road, and with 2020
looming closer, it appears there’s still a long way to go.
Nonetheless, the prospect of a more organized,
efficient, and possibly even greener means of transport
is already on the table. It’s just a matter of swallowing
the bitter pill.
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tito • 3 years ago

This the most comprehensive and thoroughly researched analytical narrative of the PUV
Problem/Solution. This article has even articulated and defined the problem/solution linkages far better
than any Government Technocrat/Bureaucrat. Absolutely objective and informative, bereft of the politics
and emotional hubris that clouds understanding of the issues. Any one who wants to seriously
understand the issues of the PUV problem read no further.
4△ ▽ • Reply • Share ›
tito • 3 years ago

One might notice that the PUV Modernization doesn't bother to refute the typical LEFT and PUJ Lobby
sloganeering as being anti-Poor, because the Poor are not who call themselves poor but the huge
majority out there who have kept paying rent to the Jeepney lobby monopolists for sub human public
transport. That is the poor that the government wants to serve with the PUV modernization program.
 ()
J.P. Katigbak > tito • 3 years ago
I have read an article at the Autoindustriya.com regarding the PUV Modernization Program here
BUYERS GUIDE MOTORSPORTS
in the CONNECT
Philippines, even though the website has forgot how to address this very well, Mr. Tito
Hermoso. I believe there has to have proof about why the same-old godless Marxist-Leninist-
Maoist sloganeering of PUJ Lobby going on right now.
Personally, I am dismayed at such sloganeering efforts the article has pointed out, although the
article itself needs to be really done in detail to address the ongoing concerns proponents of
PUV modernization efforts are facing right now here in this country.
Any suggestions or ideas please on how to address concerns regarding the current situation
going on right now that faces the PUV modernization and BRT proponents in your next article?
Thank you very much, Mr. Tito Hermoso.
△ ▽ • Reply • Share ›
Cesar Borja • 3 years ago • edited

Time to take a stand. This problem has been neglected way too long. Glad some people in the
government finally realized this.
The 'coop' franchise makes sense. This business requires considerable working capital - something the
small operator of today doesn't have. Money equals proper fleet upkeep. Proper salaries for your
drivers. Safe transpo for all. The taxis could use this idea as well. It should easily ID bad cabbies.
Segwaying to car ownership - they should cover the15 year limit to private cars too. Still seeing some
Tamarraws, Hi-Landers, Revos and other 90's cars on the streets. I doubt these meet the current
emissions standard, not to mention the jerry-rigged parts. How they keep getting registered, heaven
knows.
larskyhnau > Cesar Borja • 3 years ago

I dont think any country in the world has an age limit on cars for private use. PUV´s are a very
different matter, because these vehicles ply the roads all the time, whereas many older private
cars do <10.000 km per year. Also its a privilege to be allowed to operate a PUV, so of course
the public can demand a certain standard in return for granting that privilege.
Cesar Borja > larskyhnau • 3 years ago

But wouldn't that be in order? I mean cars wear out, new technologies come in. Keeping
a cap on ownership ensures we get the latest and safest. With the Euro standards we
adopted it would be a hypocrisy to continue allowing non compliant cars to run. And with
the "high" quality of training most drivers have out there, I think we'll need every safety
feature available.
J.P. Katigbak • 3 years ago

Mr. Tito Hermoso, can you elaborate on the outcome of the PUV Modernization Program here in the  ()
Philippines? I want to say about ideas & suggestions regarding this, sir.
I am waiting for answers right now

I am waiting for answers right now.
△ ▽ • Reply • (HTTPS://WWW.AUTOINDUSTRIYA.COM)
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thebesteversofar • 3 years ago • edited
TRANSPORT & LOGISTICS
BUYERSThis
GUIDE
MOTORSPORTS CONNECT
20 minimum Jeep
per franchise per operator is the killer for middle class operator. This should be changed to a minimum
of 5 minimum Jeep so that a middle class could own a business.
Could anyone give me number of BongGo I will inform Duterte about this minimum?
thebesteversofar • 3 years ago

This
20 minimum Jeep
per franchise per operator is the killer for middle class operator. This should be changed to a minimum
of 5 minimum Jeep so that a middle class could own a business.
thebesteversofar • 3 years ago • edited

Well this
20 minimum Jeep
per franchise per operator is the killer for middle class operator. who could afford to buy or finance
40Million franchise (1.9M per Unit). Imagine this is for longer term that means all the operator who could
not afford 20 minimum Jeep will be phase out in the future. A manager who has salary of 100, 000
cannot afford to go in business for a minimum of 20 minimum number of Jeep. that is suck and this
modernization is intended for the rich. that is why the rich become richer.
CyberPinoy • 3 years ago • edited

Kaya lang naman nagiging kawawa ang mga jeepney driver kasi pag nag taas ang gasolina hindi
naman binababa ang boundary nila minsan pa nga tataasan pa, at sino ba ang mga lider na maingay at
nagrarally edi sila din yung mga operator ng jeep. Yung mga maliliit na jeepney driver sumasama lang
yan sa operator nila, pansarileng interest ng mga operator ang pinaglalaban kunwari lugi sila
samantalang ang totoo tataas lang ang kita nila kasi pag nagtaas ng pasahe itataas din nila ang
boundary ng jeep. Ang tooong mga gahaman dyan yung mga operator ng jeep tapos yung mga
ordinaryong driver lang ang kawawang kayod ng kayod.
J.P. Katigbak • 3 years ago • edited

The general public should read very well the most comprehensive and thoroughly-researched (though a
bit mixed) analytical narrative regarding the PUV modernization issue. It even tries to articulate and
define the problem in search of a solution "far better than any Government Technocrat/Bureaucrat".
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as-a-crossover.html)
for-2022-d-max.html)
The Trailblazer name is set
(https://www.autoindustriya.com/auto-industry-
to return in the Philippines, After first debuting nearly
says Chevrolet two years ago, Isuzu
news/here-s-how-you-can-report-erring-motorists-to- news/quezon-city-launches-no-contact-
industry- Thailand has launched the
the-lto.html)  Marcus De Guzman apprehension.html) refreshed D-Max pick-up
news/chevrolet-
A U TO N E WS A U TO N E WS  Marcus De Guzman
trailblazer-returning-to-
Here's how you can report erring motorists to the LTO (https://www.autoindustriya.com/auto-
Quezon City launches no contact apprehension
ph-as-a-
industry-news/isuzu-
crossover.html)
already-has-updated-
news/here-s-how-you-can-report-erring-motorists-
look-for-2022-d-
to-the-lto.html) news/quezon-city-launches-no-contact-
max.html)
apprehension.html)
LTO needs netizens help in reporting traffic
violators, erring motorists No Contact Apprehension Program now
 Jose Altoveros implemented in Quezon City
 Jose Altoveros
A U TO N E WS
All-new Toyota Rumion is an

 ()
Ertiga in disguise A U TO N E WS
g g A U TO N E WS
LTO extends validity of vehicle
TRANSPORTwith plates ending in 0
industry-news/all-new-
 CAR REVIEWS (HTTPS://WWW.AUTOINDUSTRIYA.COM/CAR-REVIEWS/)
toyota-rumion-is-an-ertiga-
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in-disguise.html)
industry-news/lto-extends-
Suzuki Ertiga transforms validity-of-vehicle-with-
into the Toyota Rumion for
South Africa plates-ending-in-0.html)
 Marcus De Guzman Don't wait until the last

minute to renew your
vehicle registration
(https://www.autoindustriya.com/auto-  Jose Altoveros
industry-news/all-new- (https://www.autoindustriya.com/auto-
toyota-rumion-is-an- industry-news/lto-
ertiga-in-disguise.html) extends-validity-of-
vehicle-with-plates-
ending-in-0.html)
A U TO N E WS
Hyundai turns Staria into a

bright yellow schoolbus
industry-news/hyundai- A U TO N E WS
turns-staria-into-a-bright- Will Geely PH sell stylish

yellow-schoolbus.html) Boyue X as Azkarra X?
Hyundai Staria Kinder is (https://www.autoindustriya.co
ready to bring kids to industry-news/will-geely-ph-
school sell-stylish-boyue-x-as-
 Jose Altoveros azkarra-x.html)
industry-
news/hyundai-turns- Here's what we can expect
from the Geely Boyue X if it
staria-into-a-bright-
arrives here
yellow-schoolbus.html)
 Marcus De Guzman
industry-news/will-
geely-ph-sell-stylish-
boyue-x-as-azkarra-
x.html)
C A R R E V I E WS
2021 Toyota Innova 2.8 V 6AT

(https://www.autoindustriya.com/car-
reviews/2021-toyota-
 ()
innova 2 8 v 6at html)
innova-2-8-v-6at.html)
(HTTPS://WWW.AUTOINDUSTRIYA.COM)
Toyota has a new Innova V, NEWS A U TO N E WS
 but does it stack up in a

CAR REVIEWS (HTTPS://WWW.AUTOINDUSTRIYA.COM/CAR-REVIEWS/) FEATURES TRANSPORTAll-new Toyota Rumion is an
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class that is getting more
MOTORSPORTS
Ertiga in disguise
competitiveCONNECT
every year?
 Vince Pornelos
toyota-rumion-is-an-ertiga-
in-disguise.html)
(https://www.autoindustriya.com/car-
Suzuki Ertiga transforms
reviews/2021-toyota- into the Toyota Rumion for
innova-2-8-v-6at.html) South Africa
 Marcus De Guzman
toyota-rumion-is-an-
ertiga-in-disguise.html)
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Commuter: PUV end. However, it is not going down without a fight as

PUV Modernization Program

 FIND YOUR NEXT CAR

Drawing particular ire from the government and

What needs to be fixed?

Many of these problems have been brought to the

Class 1 is intended to replace multicab passenger

Class 2 is intended to replace the jeepney, allowing for

Class 4 is intended to connect rural towns to larger

One Route, One Franchise

This method has several benefits. First of all, the

With a coop, the acquisition and maintenance of the

Easing the transition

The government has even prepared a financing

There will be no single, official PUV per class. Since

Among the requirements for PUVs are GPS tracking,

Finally, the electronic fare collection will allow the

Perhaps the toughest resistance is from PUV drivers

What Commuters Deserve: The Modernized PUV

Driving big trucks: A day behind the wheel with

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