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DHG has a good postsales services.

With the mindset of the success and the social responsibility


comparably, DHG Pharma is consistently implementing the three criteria in the entire chain of
production, business and community care. It's "Advanced Science – Considerate care – Loving and
saving". The company applies advanced science into production, standardizes considerate and
thoughtful customer care processes; raises deep awareness for consumers about the role of
encouragement and shares. Those will be their first priority strategic direction. With the criteria of
considerate care, DHG Pharma sets up a customer care system throughout the country, always listens to
customer feedback to constantly improve to bring the best products and services. For example, DHG
Pharma shows our gratitude to customers through the program "40 years of gratitude and filial piety",
"The hammock of the lullaby" for more than 13,500 customers, to send their gratitude to all the parents
of dear customers. Additionally, DHG established a customer club, brought customers to travel both at
home and abroad (Suckhoedoisong.vn, 2016). Before issuing sales policies, the company does not forget
to consult customers to ensure attractiveness and efficiency. DHG wants to work with customers to
build the company's business strategy, listen to customers' comments so that DHG can improve business
operations and take better care of customers. Moreover, DHG dedicated care activities, timely
supported when customers were unfortunately hit by natural disasters, floods, treating customers'
difficulties as difficulties of the company. (Cau chuyen so 14, 2019). With good products and attentive
customer care, DHG is still strong with many loyal customers. Building trust and friendly relationships
with customers is DHG's competitive advantage. Therefore, DHG successfully achieved their target of
the post sales service.

To best meet the health care needs of consumers, DHG Pharma always pioneers in applying the latest
and most modern technology in the production lines, in order to improve manufacturing quality and
productivity. In 2020, the profits before tax of the company reached 821 billion VND (an increase of 15%
compared to the implementation in 2019), which illustrated the enterprise completed 114% of the profit
plan before tax (A Lan, 2021). DHG has explained the reason why its profit increased in 2020 due to the
increase in the sales of manufactured goods as well as DHG was focus on selling the company's strategic
and key products. Besides, well implementing projects to increase productivity and production efficiency
helped to reduce costs; selling and administrative expenses to accommodate the Covid-19 translation
period. It is said that DHG is a pioneer in the application of scientific research into products. The
company has given a long-term orientation of cooperation with leading scientists in Vietnam to develop
products from biotechnology to improve its qualify, using natural resources with exclusive specific
formulas. Typical of those are Naturenz - Products manufactured based on the application of
biotechnology in extracting enzymes from vegetables, supporting the treatment of liver diseases.
Furthermore, DHG Pharma is strengthened by the contribution of technical activities and production
from strategic shareholder Taisho to help reduce costs, shorten the time to upgrade the factory
according to PIC / s - GMP, Japan - GMP standards to facilitate export and bidding.

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