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Tutorial Week 2 - Chapter 1 MKT 4013 Principles of Marketing
Tutorial Week 2 - Chapter 1 MKT 4013 Principles of Marketing
MKT 4013
PRINCIPLES OF MARKETING
Guideline
1. Submit your tutorial at LMS before 24 hours of the end of your class.
2. Make sure to save the file with your name
3. Upload the file in Microsoft Word format
4. No submission equal to no attendance
5. Answer all questions
6. Use the format below:
a. Font : Times New Roman (size12)/ Arial (size 11)
b. Spacing: 1.5
c. Alignment: Justify
d. Please bold your main point before elaborate on it
QUESTIONS
1. Explain the difference of old view or marketing and new view of marketing (5 marks)
2. Marketing mix is the most famous part of marketing. Briefly explain the four
components of marketing. (5 marks)
3. As a marketer, you need to understand the five core customer and marketplace
concept. Discuss the five cores of customer and marketplace concept. (10 marks)
4. With the advance of internet and technology, society has more awareness and
concern. The awareness and concern change the marketing landscape. Explain four
changes in marketing landscape with example. (10 marks)