STRATEGIC MANAGEMENT

Semester 1, 2022

TOPICS 1, 2

Learning Activity

Due

Teams A, B, C, D, E, F: Coaching Session 1 (Sunday, 13 March 2022)

Teams G, H, I, J, K: Coaching Session 1 (Sunday, 20 March 2022)

Instructions

• Access the learning resources in the eLearning course.

• Study all learning resources of Topic 1 and Topic 2.
• Respond to the questions / required tasks on the cases in the Illustration Capsules and
on the Case Study. Prepare your responses in PowerPoint slides and Excel
spreadsheets, where applicable.
• Present to the class your responses using PowerPoint slides and Excel spreadsheets.
Challenge other students’ responses to facilitate a thorough class discussion .

Illustration Capsules
1. Does Apple’s strategy (as described in Illustration Capsule 1.1) seem to set it apart
from rivals? Does the strategy seem to be keyed to a cost-based advantage,
differentiating features, serving the unique needs of a niche, or some combination of
these? What is there about Apple’s strategy that can lead to sustainable competitive
advantage?

2. Go to investor.siriusxm.com and check whether Sirius XM’s recent financial reports

indicate that its business model (as described in Illustration Capsule 1.2) is working. Are
its subscription fees increasing or declining? Are its revenue stream advertising and
equipment sales growing or declining? Does its cost structure allow for acceptable profit
margins?

3. Describe the business model of TOMS Shoes based on Illustration Capsule 2.2. Where
in TOMS business model could its mission be ingrained in?

4. Indicate which of Lululemon’s company objectives (as stated in Illustration Capsule 2.3)
are strategic and which are financial. How has Lululemon performed when compared to
its stated company objectives?
Case Study
1. Describe the company’s current* business model in the US or North America.

2. Evaluate the company’s current* business model in the US or North America in terms of
potential:
a. value generation
b. growth

3. Evaluate the company’s current* vision and mission statements. Is its current* business
model in the US or North America aligned with its vision and mission statements? Why,
or why not?

4. What are the short-term and long-term strategic objectives of the company’s current*
business model in the US or North America? What are the company’s current* short-
term and long-term financial objectives in the US and North America? What are the
potential risk factors that could impact achievement of these strategic and financial
objectives?

* current = 4 t h Quarter 2021 or 1 s t Quarter 2022