Unit Topic Part 2

TEST 1

Which transferable skills and personal qualities are the most valued by
employers?

You should say:

Career
1 ❖What skills and personal qualities are valued by employers
Choices
❖What skills and personal qualities you currently possess or need to learn

❖How you can improve or develop them

and explain the reason why you think these skills and personalities are important.

TEST 2

Talk about the energy industry in your country.

You should say:

Business ❖ What types of energy are currently used in your country

2
Sectors ❖ Why the transition from fossil fuels to renewable energies is necessary

❖ In what ways make good and bad business sense for big oil companies to move
into renewable energies

and explain the reason why this transition would be slow.

TEST 3

Imagine that you are attending a year-end meeting with your teacher and other
classmates. Every participant will share their experiences or achievements. Tell
everyone about a project you worked on in this year - in education, your job, as a
volunteer or as a hobby.

You should say:

3 Projects
❖What the project was

❖Who you worked with on the project

❖What went well with the project

❖What the project’s biggest challenge was

and discuss what you may do differently next time.

 TEST 4

Your company would like to introduce a store or product to a new international

market. As a marketing manager, give a short presentation on your plan to the
management board.

You can use one of the ideas below or your own.

▪ A national or local fast-food chain

▪ A regional drink or dish
▪ A clothes store

You should say:

❖Where you want to place this new store or product

Global ❖What customers in the target market want

4
Markets ❖Why the standard store or product may not do well in the new market

and present the way how you can customize your products to the new market.

TEST 5

Nowadays, more and more people have been successful in online markets. Imagine
you also want to be a sofapreneur. Talk about you plan.

You should say:

❖What products you could make and sell online or what services you could offer

❖What e-commerce site you will choose

❖What are potential benefits and disadvantages of online marketplaces.

and explain the reasons why you want to sell products online.

TEST 6

Think of a business you visit often - a supermarket, clothing shop, car

mechanic’s.... Imagine this business is conducting a survey to find out what
customers think of their services (or products). As a loyal customer, tell your
Design
opinion on the services (or products) and suggest some possible innovation ideas.
5 and
Innovation You should say:

❖What happened when you go there

❖How you felt what it happened

❖ How the business can improve their services or products (Could any of the steps
 be done in a different way, perhaps using different technology?)

and explain the possible results if the business applies this innovation.

TEST 7

Describe a premium service that you know or have experienced.

You should say:

❖What the type of business is (transportation, catering, tourism…)

❖ What type of premium services you know/ have experienced

❖ What you are satisfied most

and explain the reasons why you may or would like to pay more to be a premium
customer of this business.

TEST 8
Customer
7 Think of a business you visit often (E.g.: a supermarket, clothing shop, car
Service
mechanic’s…). Imagine this business is conducting a survey to find out one contact
channel that customers find it the most convenient.

You have five options: email, chatbot, live chat, social media forum, telephone. As
a customer, which ways do you prefer when you want to communicate with the
business’s customer service department ? Why?

You should say:

❖What the type of business is

❖What the most effective ways to communicate with customer service department

❖ Why do you think it is the best customer contact channel for this business

and describe how that contact channel works.

 TEST 9

Describe two most effective methods of communication.

You should say:

Face to ❖What they are

8
face? ❖ What you like or dislike about using each way

❖ When each way of communication is best used

and explain the reasons why you think these methods of communication is the most
effective.