SWOT ANALYSIS (SIMILARITIES AND DIFFERENCES)

AIRBUS AND BOEING

SWOT SIMILARITIES
• Both are large and well-known aerospace companies in the world.
• They both caters to a wide variety of customer needs from commercial airlines to corporate jets
and small personal jets.
• They are threat to each other because they are big two players in the field of aviation and bitter
rivals with the backing of EU and the US respectively.
• Both are greatly affected by the pandemic nowadays.
• Concentrates on innovation in technology and design
• Their vision and mission are quite similar.
• Both have Strong market Shares.

SWOT DIFFERENCES
BOEING AIRBUS

• Flawed and Unsafe Design: In 2019, Boeing 737
Max crashed twice in the Java Sea and Ethiopia
killing all aboard. Both planes suffered the same
malfunction attributed to a flaw in Boeing’s
design of the 737 Max. Boeing’s flawed and
unsafe design of 737 a major weakness.
• Over-Outsourcing: Boeing relies heavily on
outsourcing the manufacture of the components
and parts for its planes. The scale of Boeing’s
outsourcing was highlighted recently
after Spirit’s laid-off 2800 employees who
worked primarily on the troubled 737 Max.
• Overdependence on US Contracts: While most
other aircraft manufacturers rely on airlines,
Boeing depends on contracts from the US
government. With about 27% of its revenue
coming from the US government contracts,
Boeing is at the mercy of US politics and
economic factors in the American market.
• compared to the rivals. It has a history delayed
• High Production Costs: AIRBUS has higher
production costs when compared to BOEING for
instance, AIRBUS’ A 380 which had to be
delayed by over a year which increased the
overall production costs and also affecting the
share price of the AIRBUS group by 26%.
• Strong parent company: It has a strong support
from the AIRBUS group, which has a revenue of
over 64.45 billion Euro. This strong patronage
has allowed AIRBUS to survive in the stiff
competition.
• Accumulating Backlogs: AIRBUS has been
accumulating backlogs by delivering less number
of aircraft when compared to the orders.
BOEING, its major competitor has lesser number
of backlogs comparatively with higher delivery
to order ratio.
• Operational inefficiencies: AIRBUS has always
been labelled as inefficient in operations when
launches such as A 350 and A 380

APPLE AND SAMSUNG

 SWOT SIMILARITIES
• Both are the strongest and largest technology company in the world.
• They are both threat to each other because they are both leading companies in the market.
• Both had always been focusing on Innovative research and development.
• Both have received numerous awards because of their products and service.

SWOT DIFFERENCES
APPLE SAMSUNG

• Effective rapid innovation processes based on
long history of technological innovation
• Limited distribution network for its goods
• High selling prices
• Dependence of sales in high-end market
segments
• Rising labor costs in various countries
where the company maintains production
facilities
• Dominates the Smartphone Market – Samsung
has dominated the smartphone market for
years. According to Gartner, in Q1 of 2020,
Samsung has maintained the No. 1 spot
globally with a 18.5% market share, where as
Apple is at 13.7% market share.
• Stronghold in the Asian Markets – Samsung
retains a stronghold in the Asian markets,
particularly India and China. Both India’s and
China’s business markets are growing
substantially which is why Samsung has taken
advantage of the opportunity and incentivize in
these countries accordingly.
• Hereditary Leadership – Since its founding,
Samsung has always been under the
leadership of the family for three generations.
Even though keeping the leadership within
the family has offered Samsung immense
stability, the company can stagnate due to a
lack of fresh ideas. After being dogged by
several scandals, Samsung heir Jay Lee has
vowed to end dynastic succession.
• Product Failures – Any product that
threatens the life of consumers erodes
confidence and trust in the company.
Samsung has delivered several faulty
products to the market from the exploding
Samsung Galaxy A20e to a faulty foldable
phone.

JOLLIBEE AND MCDONALDS

SWOT SIMILARITIES
• Both Have a variety of Tasty Foods.
• Both Have strong network.
JOLLIBEE
• Largest Food Chain in The
Philippines.
MCDONALD
• McDonald’s – A Real Estate
Company. Very few people know that
apart from selling burger and fries,
McDonald’s has a multi-billion real
estate empire. Imagine having
thousands of premium locations around
the globe.
• Technology Initiatives-McDonald’s is
taking revolutionary technology
initiatives to make their ‘Experience of
the Future’ dream come true. Initiatives
like implementing self-service
with kiosks, mobile order and payment
systems are benefiting McDonald’s
image as the ‘restaurant of the future.’
• Tenth Most Valuable Brands-
McDonald’s is the tenth most valuable
brand in the world. With an incredible
brand value worth, the company rules
the restaurant industry regardless of
the fierce competition.
REFERENCES:

• Boeing SWOT Analysis (2020). (2020, October 5). Business Strategy Hub.

https://bstrategyhub.com/boeing-swot-analysis/

• Bhasin, H. (2019, April 20). SWOT analysis of Airbus. Marketing91.

https://www.marketing91.com/swot-analysis-of-airbus/

• Samsung SWOT Analysis 2020 | SWOT Analysis of Samsung. (2020, September 7). Business

Strategy Hub. https://bstrategyhub.com/swot-analysis-of-samsung-2019-samsung-swot-

analysis/

• Smithson, N. (2020, December 13). Apple Inc. SWOT Analysis & Recommendations.

Panmore Institute. http://panmore.com/apple-inc-swot-analysis-recommendations