Microsoft

KYC

Products
● Microsoft Teams.
● Word.
● Excel.
● PowerPoint.
● Outlook.
● OneNote.
● OneDrive.
● MS-DOS.
● Microsoft Solitaire.
● Visual Studio.
● Xbox 360.
● Internet Explorer.
● Microsoft Azure.
● Windows 95. Our number one in our Top 10 Microsoft Products of all time is
without a doubt Windows 95.

Customer Segments
They operate on business in five segments: Windows & Windows Live Division, Server
and Tools, Online Services Division, Microsoft Business Division, and Entertainment
and Devices Division.
Type of Segmentatio Microsoft target customer segment
segmentatio n criteria
n

Global marketplace
Region
Geographic
Density Urban and rural

16 and older
Age

Demographic Gender Males & Females

Life-cycle Bachelor Stage young, single people not living at

stage home
Newly Married Couples young, no children

Full Nest I youngest child under six

Full Nest II youngest child six or over

Occupation Students, employees, professionals

Hardcore loyals
Behavioural Degree of Softcore loyals
loyalty

Benefits Efficiency, accuracy, speed

sought

Personality Determined and ambitious

User status non-users, potential users, first-time users, regular

users and ex-users

Lower class, working class, middle class and upper

Psychographic Social class class
 Lifestyle[2] Mainstreamer
Aspirer

Succeeder

Explorer

Reformer

Major Acquisitions

LinkedIn Corp. - Professional social network site

Skype Technologies S.A.R.L - Telecommunications application

GitHub - Software development platform

Mojang - Video game studio

aQuantive - Online advertising platform

ZeniMax Media Inc. - Video game publisher

Nuance Communications Inc. - Conversational AI solutions

Values

Respect: We recognize that the thoughts, feelings, and backgrounds of others are as
important as our own.
Integrity We are honest, ethical, and trustworthy
Accountability: We accept full responsibility for our decisions, actions, and results.

Prev Yr Questions
1. As the PM of the Uber surge team, create a formula for calculating surge price
2. Technology that according to you has had a major impact in the last decade
3. What is NLP (based on the answer to the previous question)
4. Why Microsoft
5. Design a dashboard for Amazon sellers. (Product Design question) What should
Amazon focus on moving forward?
6. Which recent technology do you like the most?
7. Use case of AI in education? (Follow up to the previous question) How would you
personalize learning for a student as a PM?
8. How do you think of Microsoft as an organization?

9. Consumer Shopping Habits are rapidly evolving and digital shopping and
e-commerce are driving change. How can Microsoft make Bing search relevant
for shopping and delight customers? This could be a new feature or
enhancement to existing features of Bing

10. Design dashboard for App developers to give feedback about customer ratings
and reviews (You are the owner of Play Store/ App Store)

11. Design Rest APIs for the same

12. What are the KPIs u would consider for its back end server?

13. What predictive analysis information can you give developers?

14. How does Alexa work

15. How can Alexa recognize ur voice without any training

16. Post-Covid, where work from home would be dominant, what should Microsoft
invest in to improve productivity

17. Design a dashboard for Amazon sellers. (Product Design question) What should
Amazon focus on moving forward?
18. Which recent technology do you like the most?
19. Use case of AI in education? (Follow up to the previous question) How would you
personalize learning for a student as a PM?

20. new ideas among Microsoft Suite to increase employee productivity

21. Why PM? Why Microsoft?

22. Favourite Product.
23. Some questions on ML
algorithms related to NLP

24. What new features you'll add in Azure to make it more useful for developers in
the WFH scenario? What will be its USP and how will you market it to the world?

25. How can Microsoft as a provider of productivity software help out in making work
from home more efficient? Any new product line or enhancement to existing
products for Microsoft to win in this new age of remote working.

26. Improve IRCTC booking experience.

27. Design Swiggy dashboard for restaurants

28. Assume you are the PM for the Bookmyshow app. What are the backend
activities running during a normal user workflow? Elaborate on the process till the
seats are selected in the app. Should the data pull for seat availability be a direct
database pull or an API pull? o How would you use a Data Scientist team, given
at your disposal?

29. How would you test a wireless mouse?

30. Assume that you are the PM for the Autoscale feature in Microsoft Azure (the
server would scale up wrt. to the needs of the application without user
intervention). How would you position this to the DevOps engineers?

31. What are the ethical issues involved in self-driving cars? Cost analysis of ola or
Uber using such cars? Technological considerations in the development of
self-driving cars

32. Opinion on Microsoft acquiring Slack