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CPT 1082
Asas
Rekabentuk
Produk

Design Concept
Lecturer: Darliana Mohamad
LEVEL ONE
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RESEARCH PROCESS (CONCEPT) –DESIGN CONCEPT

A design concept is the idea behind a design. It's how you plan on solving the design
problem in front of you. It's the underlying logic, thinking, and reasoning for how you'll
design a product.
Your concept will lead to your choices in shape, color, function, type and many more.

It’ll choose your aesthetic and determine your grid. Every design decision you make will fall
back on your concept for direction.

Design Concept Construction

Identifying an existing product as a subject matter guided by Project Brief given by the
lecturer.

Design Concept :
1. Design Statement
2. Design Objectives
3. Design Problem
4. Design Criteria
5. Design Influenced
6. Target Market

References : h+p://vanseodesign.com/web-design/design-concept-thoughts/
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1.  Design Statement
:: A brief explanation on design
3. Design Problem
:: Identification based on existing
approach product / system / technology
:: To solve the problem with
innovative / up-to-date design

2. Design Objectives
:: Goal of project to be achieved

Example :
To Study the impact of flood disaster
To Analysis Potential market of flood-proof
furniture
To design a furniture that specific for flood
disaster
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Design Criteria
‘guideline’ of design
:: The ‘nature’ of design
5. Design Influenced
The ‘mirror’ of presentation derived
from subject matter
E.g,,
Profile of company- Sony/ Lamborgini ,
Profile of persons- Bill gates/ Micheal jackson,
Profile of nature-mount Kinabalu/ Taman
Negara/ Desaru beach
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7. Target Market

:: To whom it (product / system / technology) may be concern

:: End user
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Thank you.