Walden University 1

Module 7. Project

Module 7. Project
Individual Case Study Project

By Carina López Arvizu

BYD Evaluation MALCOM BALDRIGE AWARD

Categories and Terms POINTS VALUES

1 Leadership
Senior Leadership 70 / 70
115 / 120
Governance and Social Responsibilities 45 / 50

2 Strategy
Strategy Development 40 / 40
82 / 85
Strategy Implementation 42 / 45

3 Customers
Voice of the Customer 45 / 45
85 / 85
Customer Engagement 40 / 40

4 Measurement, Analysis, and Knowledge Management

Measurement, Analysis, and Improvement of
45 / 45
Organizational Performance
90 / 90
Knowledge Management , Information, and
45 / 45
Information Technology

5 Workforce
Workforce Environment 40 / 40
85 / 85
Workforce Engagement 45 / 45

6 Operations
Work Processes 45 / 45
85 / 85
Operational Effectiveness 40 / 40

7 Results
Product and Process Results 120 / 120
Customer-Focused Results 90 / 90
Workforce-Focused Results 80 / 80 446 / 450
Leadership and Governance Results 78 / 80
Financial and Market Results 78 / 80

TOTAL POINTS 988 / 1000

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 Walden University 2
Module 7. Project

The Malcolm Baldrige Award is the United States National Award of Excellence
and is awarded by the National Quality Award Foundation of 1987.
The evaluation to obtain the Malcolm Baldrige award is carried out using the model
of the same name, which is the North American model of excellence (Asociación
Española para la Calidad, 2019).
The criteria for the award have gained wide acceptance and a standard for "best
quality practices" in the United States. (Schroeder & Goldstein, 2021)
Baldrige has requirements similar to those of ISO 9000, but these also require
strategy, information systems, and business results to be considered in this
system.
This award considers seven criteria of excellence that can be the structure for any
organization that wishes to improve its performance (Asociación Española para la
Calidad, 2019).
1. Leadership: examines how top executives lead the organization and how
the organization handles its responsibilities towards the public and towards
the environment in which it is inserted.
2. Strategic planning: examines how the organization defines the strategic
directions and how it determines the main action plans.
3. Customer Focus - Examines how the organization determines the
requirements and expectations of customers and markets, how it builds
relationships with customers, and how it acquires, satisfies, and retains
customers.
4. Knowledge Measurement, Analysis, and Management - Examines the
management, effective use, analysis, and improvement of data and
information to support the organization's core processes and the
organization's performance management system.
5. Workforce Approach - Examines how the organization enables its workforce
to realize its full potential and how the workforce is aligned with the
organization's goals.
6. Process Management - Examines aspects of how major production/delivery
and support processes are planned, managed, and improved.
7. Results: examines the performance and improvement of the organization in
its main business areas.
Now considering the system of the Chinese company BYD, the evaluated points
will be described:
Leadership: The market change (from battery cells to car batteries) shows the
great vision of the managers, in addition, given the change made, the leaders
managed to direct the entire organization to achieve the new objectives, on the
other hand, the idea General of promoting the green car market shows its
responsibility towards the environment and the improvement of the quality of life of
the populations.
Strategic planning: Something that BYD stands out for is its planning capacity, it
has excellent strategies for development (of products, systems, and business
strategies). However, due to the great innovation they have, there are some
imbalances at the time of implementation.

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 Walden University 3
Module 7. Project

Customer focus: Something that all managers and members at BYD consider is
to be able to provide customers with experiences and meet their expectations,
even on their official website they have a section for comments.
Measurement, analysis, and knowledge management. Being a company that
uses new-generation processes and systems for the development of its products, it
is essential that those involved have the appropriate levels of knowledge to avoid
failures, BYD has a training system and employs people with great knowledge that
allows its development.
Workforce focus: BYD always seeks to maintain a good workforce by maintaining
a healthy and close relationship with its staff, in addition to the continuous
improvement of communication channels.
Process management: BYD's process has great control (due to the type of process
and materials it carries out) that has allowed it to be awarded by various
recognitions and awards that can be viewed on its official website.
Results: Thanks to the implementation of its quality control and continuous
improvement systems BYD has managed to position itself among the best
companies for innovation characteristics, customer preference, its sales are
constantly increasing and it continues to design new products.

REFERENCES

Asociación Española para la Calidad. (2019). AEC - Malcolm Baldrige Award. AEC.
Retrieved October 23th 2021, from https://www.aec.es/web/guest/centro-
conocimiento/premio-malcolm-baldrige
Schroeder, R., & Goldstein, S. M. (2021). Operations management in the supply chain:
Decisions and Cases (8th ed.). McGraw-Hill / Irwin.

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