UNIVERISTY OF KARACHI

KUBS
BS(BBA) Sec B EVENING
Class Assignment
Brand Marketing

SUBMITTED TO Sir Asim Baig

SUBMITTED BY: Zaeem Hashmani

 Chapter#1:
Assignment No 1 (A):
 To create our Brand Identity
 To Differentiate our Brand from other.
 To increase our Brand Equity

Assignment No 1 (B):
 Hashtag Wardrobe
 Men’s Wardrobe
 Value Creation:
o High Quality indonesian Fabric with FDA Certification
o Unique Designs and Colors
o Quality Stitching with customized Cufflinks and Buttons
 Assignment No 1 (C):
o Provide Free Wifi
o New and Comfortable Vehicles
o Reasonable Fare
o Punctuality
o Create More Airlift Stations

Chapter#02:
 DHP Private Limited
 Men’s Clothing Industry
 Hashtag Wardrobe
 Men’s Fashion Industry
 Competitor:
o Bonanza
o Uniworth
o Charcoal
o Diners
o Amir Adnan
 Assignment No 2 (A):
 Men’s Clothing
 High Quality FDA approved Indonesian fabric shirts with customized Cufflinks
 Assignment No 2 (B):
o Bonanza
o Diners
 o Charcoal
o Amir Adnan
o Uniworth
 Assignment No 2 ©:
o Due to their Brand Equity
 Assignment No 2 (D):
o Bonanza: Old Brand one of the pioneer of the industry they maintained
and improve their product image.
o Diners: Second Largest brand with their unique design and High Quality
Fabric and Stitching.
o Creating Brand awareness via online pages, social media advertisement
and Word to Mouth
o They are updating websites and online portal on continuous basis
 Assignment No 2 (E):
o High Involvement
o No
o Yes
 Assignment No 2 (F):
o Due to maintain Market Leadership
 Assignment No 2 (I):
o Style Matters
 Assignment No 2 (J):
 Economical Price
 High Quality

Chapter #03:

 Assignment 3 (A):
o No active and intense loyalty with customer unless you create your
own different image in the minds of customer.
 Assignment 3 B:
o Men’s Clothing Brand
o Elite and Classy Men’s Clothing Manufacturer
 Assignment 3 C:
o Yes
 Assignment 3 D:
o Logo
 o Web Design
o Packaging
o Advertisement
 Assignment 3 E:
o Men’s Clothing
 Assignment 3 F:
o Formal Shirts
o Casual Shirts
o Pants
 Assignment 3 G
o Clothes
o High Quality Fabric
 Assignment 3 H:
o High Quality indonesian Fabric with FDA Certification
o Unique Designs and Colors
o Quality Stitching with customized Cufflinks and Buttons

Chapter#4:
 Assignment 4 (A)
o Bonanza
o Satrangi
o Hasnain Lehri
 Assignment 4 (B)
o Memorable, Meaningful, likeable and protectable
 Assignment 4 (C)
 Yes
 No

Chapter#5:
 Assignment 5a (C5):
o Although my chosen industry is not much related to customized but still
we provide stitched shirts according to their required sizes.
 Assignment 5 B:
o By providing free trial of Shirts and return policy as well.
 Assignment 5C:
 We develop relationship customer by offering customized and experiential marketing of
our product
 By Offering Trendy Outfit according to seasonal needs of customer
 Chapter#06
Assignment 06: (6)
 Differentiation: Because through this Factor consumer can able to
distinguished between other competitors.

Assignment 06 B: (C6)
 Although all steps are extremely important but if you unable to change
behavior of customer all steps become void. And no desire results will
be obtained.

Assignment 06 C: (C6)
 All Steps are important but Last Factor is most important that consumer Fail to Buy.

Chapter #11
Assignment 11 (A):
 Shan Foods
 Assignment 11 C:
o Yes
 Assignment 11E:
o Richard Branson should proceed to product Branding as well.