Professional Documents
Culture Documents
I Wayan Kasnata,
University of Mahasaraswati Denpasar, Indonesia
I Wayan Sujana,
University of Mahasaraswati Denpasar, Indonesia
Nengah Landra
University of Mahasaraswati Denpasar, Indonesia
ABSTRACT
The achievement of company goals from the work of employees is essential in managing human
resources. The achievement of optimal employee performance based on good behavior in carrying
out work, as well as organizational support is becoming increasingly important. This research
was conducted to test and explain the role of work motivation and organizational culture in
implementing behavior organizational citizenship behavior (OCB) in the workplace, and its
impact on employee performance. This research was conducted with a survey approach to
employees who work at Windu Sari Art Market Gianyar. The number of employees studied was 70
people and used as the sample unit. Data obtained from distributing questionnaires, then analyzed
using variant-based SEM with the Smart-PLS software program. The results of the analysis
obtained show that the increase in employee performance at Windu Sari Art Market Gianyar can
be directly determined by the work motivation of employees, a strong organizational culture, and
the implementation of OCB. However, the organizational culture that is built strongly at Windu
Sari Art Market Gianyar can encourage the implementation of OCB in the workplace,. In addition,
some suggestions are given from this study to optimize employee performance by strengthening
organizational culture and motivating employees to work through implementing OCB in the
workplace.
1. INTRODUCTION
Pro-social behavior or extra actions that exceed the defined role description in the company,
such as willingness to cooperate, sincerely helping coworkers, giving advice, participating actively,
providing extra services to service users, and being willing to use work time effectively (Organ et
al., 2006). This pro-social behavior is known as organizational citizenship behavior
(OCB).Organizational citizenship behavior (OCB) is individual behavior that is free to carry out
their duties and jobs, and collectively encourages more effective organizational functions (Organ
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et al., 2006). In addition, Markoczy & Xin (2002) stated that employees who are good and sincere
in work tend to display organizational citizenship behavior (OCB) in his work environment.
In company activities, employees who behave in OCB tend to act beyond their usual job
duties, and of course result in work performance that exceeds expectations (Robbins, 2006). Thus,
the employee's implementing behavior OCB will ensure the completion of work well, and ensure
optimal achievement of organizational goals (Luthans, 2011). Several empirical studies (such as
Heung-Gil & Rentao, 2010; Maharani et al., 2013; Pratiwi et al., 2018) have found OCB behavior
in the workplace is able to produce better individual performance than employees. Andrew &
León-Cázares (2015) added that the implementation of OCB in the workplace is also able to ensure
overall company success.
One of the factors that can drive OCB behavior is work motivation.Robbins (2006) states
motivation as a process that produces intensity, direction and individual persistence in an
effort to achieve a goal. An employee's work motivation is basically characterized by an
urge to do better and maintain feedback. An employee who works at a company aims to
earn income to meet the needs of his life, also has some hopes and desires and aspirations that
are expected to be fulfilled from his place of work (Ibrahim & Aslinda, 2015). Over time,
employees tend to be motivated by prioritizing intrinsic rewards over extrinsic rewards (Shaaban,
2018).
A successful company definitely needs employees who are capable and willing to do tasks
that are not part of their formal duties, so that the company's performance will increase. Employees
who feel valued for their work have a concept of fair results, treatment and procedures. In addition,
based on the trust between superiors and subordinates, employees will voluntarily act to exceed
organizational expectations (Robbins & Judge, 2007). This extra role or extra contribution in the
organization is described by Organ et al. (2006) as the behavior of employees who voluntarily carry
out their duties and work, are sincere, happy without having to be ordered, controlled, without
being influenced by compensation, and can support organizational performance. This is in
accordance with several empirical studies that work motivation of employees can encourage OCB
behavior in the workplace (Oetomo, 2011; Shaaban, 2018;Reza et al., 2018; Herdiany, 2019; and
Sukarman et al., 2018).
In addition, the results of the study by Soegandhi et al. (2013) found that employees who
are satisfied at work will have high motivation in carrying out their duties and jobs, thus leading to
OCB behavior and being able to improve their work performance. These findings are in harmony
with Dharma (2018); Hanafi et al. (2018); Maryati & Fernado (2018); and Tunggal et al. (2019)
that OCB acts as a mediator for the role of work motivation in improving employee performance.
Another factor that can also influence employee OCB behavior is organizational
culture. Organizational culture is said to be a system of spreading beliefs and values that
develop in an organization and directing the behavior of members. Its members (Robbins,
2006). Organizational culture is very important because it is a habit that occur in the
organizational hierarchy that represent the norms of behavior followed by members of the
organization. A strong organizational culture indicates high employee loyalty and
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commitment to the organization (Luthans, 2011), so that directing the OCB behavior of these
employees has been carried out well (Organ et al., 2006).
OCB behavior that is owned by employees develops in line with the socialization
process of existing values in the organization. when these values have a strong meaning, then
OCB will appear in employee behavior (Nadeak, 2016). Over time, the OCB behavior of
employees encourages the achievement of higher performance, both individuals, teams and
organizations (Ahmadi, 2010; Barsulai et al., 2019; Andrew & León-Cázares, 2015; Prabasari, et
al., 2018).
Therefore, a strong organizational culture can have a significant effect on employee
attitudes and performance (Pratiwi et al., 2018), by creating a sense of belonging to the
organization (Badawy et al., 2017). In an effort to maintain a conducive work situation, the
organization is expected to have an organizational culture that is innovative, competitive and
sensitive to external conditions so that it will have a strong influence on organizational
performance, when the values in the organization are properly understood by all employees,
capable of producing good work performance. high (Chelagat et al., 2015; Suwibawa et al., 2018).
Based on the explanation above, it is important for this research to be conducted to prove
and explain empirically the role of work motivation and organizational culture that underlies the
implementation of OCB to improve employee performance. In addition, this research was
conducted and provided guidance and direction for the management of Windu Sari Art Market
Gianyar in good human resource management, so as to be able to answer increasingly complex
challenges for achieving company goals.
2. REVIEW LITERATURE
Employee performance
The challenges faced by organizations in this era of globalization require efforts to produce
optimal results so that organizational goals can be achieved (Luthan, 2011). In order to achieve
company goals, the need for competent and good citizenship human resources (HR) in services is
becoming increasingly important. However, a phenomenon occurs in Windu Sari Art Market
Gianyar that their employees' performance is still not optimal. This condition is reflected in the
coordination gap among employees, resulting in complaints from tourists related to service delays,
as well as employees' lack of responsiveness in fulfilling the wishes of tourists who shop. In
accordance with this phenomenon, this research was conducted to empirically prove and explain
the role of work motivation and organizational culture that underlies the implementation of OCB
to improve employee performance at Windu Sari Art Market Gianyar. This is relevant to the
theoretical study conducted that work motivation and organizational culture can determine the
implementation of organizational citizenship behavior (OCB) in place, as well as better employee
performance (Gibson et al., 2006; Organ et al., 2006; Robbins & Judge. , 2011; Luthans, 2011).
Apart from theoretical studies, empirical studies are also in this research (for example, Andrew &
León-Cázares, 2015; Barsulai et al., 2019; Chelagat et al., 2015; Hanafi et al., 2018; Maryati &
Fernado, 2018; etc. ). León-Cázares, 2015; Barsulai et al., 2019; Chelagat et al., 2015; Hanafi et
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al., 2018; Maryati & Fernado, 2018; etc.). León-Cázares, 2015; Barsulai et al., 2019; Chelagat et
al., 2015; Hanafi et al., 2018; Maryati & Fernado, 2018; etc.).
Every organization will always try to improve the performance of its employees in the
hope that what the organizational goals can be achieved. Performance is a result achieved by
employees in carrying out their job duties based on certain criteria that apply in the
organization. There are many theoretical and empirical studies (such as: Organ et al., 2006;
Podsakoff et al., 1997; and so forth)has proven that OCB is a determining factor in improving
employee performance. Current research confirms previous studies by examining work motivation
and organizational culture that underlie OCB behavior, and its effect on employee performance.
This research is important to do to prove empirically, as well as to provide guidance and direction
in good human resource management, so that it is able to answer increasingly complex challenges
in competition.
Work motivation
In this study, the concept of work motivation is more relevant according to
McClelland's theory of motivation. In theory, McClelland said that there is an impetus that
makes a person achieve their maximum performance (Robbins & Judge, 2011). The
encouragement is in the form of the need for achievement, the need for socialization and the
need for power or influence over others. In accordance with this, Gibson et al. (2006) presented
three indicators of work motivation, namely the direction of behavior, level of effort and level
of persistence. The direction of behavior refers to the behavior that the person chooses when
working, the level of effort refers to how hard a person tries to work, while the level of
persistence is more about a person's mental problems. The three indicators presented by Gibson
et al.
Organizational culture
On the other hand, O'Reilly et al. (1991) in Robbins (2006) describe the following
seven primary characteristics that together capture the essence of organizational culture,
including: 1) Innovation and risk taking, the extent to which employees are encouraged to be
innovative and take risks. 2)Attention to detail, the extent to which employees are expected
to show precision, analysis and attention to detail. 3) Results orientation, the extent to which
management focuses on results rather than on the techniques and processes used to achieve
those results. 4) People orientation, the extent to which management decisions take into
account the impact of the results on the people in the organization. 5) Team orientation, the
extent to which work activities are organized based on a team, not on an individual basis. 6)
Aggressiveness, the extent to which people are aggressive and competitive rather than casual.
7) Stability, the extent to which organizational activities emphasize maintaining the status
quo, not growth.
In terms of its role, organizational culture has an important role in the organization
because through organizational culture an organization will have a unified system of meaning
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that will affect every employee at work. The success of an organization in forming a strong
organizational culture and in accordance with the dynamics of change will certainly have a
positive impact on the internal strength of the organization, which will further support the
increase in organizational effectiveness.
Hypothesis
1) Increasing employee motivation will be able to improve the implementation of OCB.
2) A better organizational culture will be able to improve OCB implementation.
3) Increasing work motivation will be able to improve employee performance.
4) A better organizational culture can improve employee performance.
5) The more applied OCB will be able to improve employee performance.
6) Increasing work motivation will be able to improve OCB implementation, and lead to
increased employee performance.
7) A better organizational culture will be able to improve OCB implementation, and lead to
increased employee performance.
3. METHOD
Research sites
This research was conducted at Windu Sari Art Market Gianyar which is an art market in Gianyar
Regency.
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4. RESULTS
Hypothesis Testing Results
Hypothesis testing is done with TStatistic by sorting for testing the direct and indirect effects
or testing the mediating variables. The following sections describe the results of the direct effect
test and examination of the mediating variables, respectively.
1) Hypothesis Test Direct Effect
The recapitulation of the path coefficient validation test results on each path for the direct
effect presented in Table 1 provides information for hypothesis testing as follows:
Table 1
Hypothesis Testing Results Direct Effect
Path
No. Relations between variables TStatistics Information
Coefficient
1 Work motivation (X1) OCB (Y1) 0.268 2,784 H1 accepted
2 Organizational Culture (X2) OCB (Y1) 0.666 7.508 H2 accepted
Work Motivation (X1) Employee
3 0.163 1,966 H3 is accepted
Performance (Y2)
Organizational culture (X2) Employee
4 0.395 3,816 H4 accepted
Performance (Y2)
5 OCB (Y1) Employee Performance (Y2) 0.472 4,868 H5 is accepted
Source: 2020 data, processed
Information on the results of testing the research hypothesis (Table 1) can be presented as follows
a) Hypothesis-1 (H1) test results.Work motivation (X1) proved to have a positive effect on OCB
(Y1) (path coefficient 0.268 with T-statistic = 2.784 (T-statistic> 1.96). The results of the
analysis obtained mean that an increase in employee work motivation will be able to increase
the implementation of OCB among employees.
b) Hypothesis-2 (H2) test results.Organizational culture (X2) has a positive effect on OCB (Y1)
(path coefficient of 0.666 with T-statistic = 7.508 (T-statistic> 1.96). The results of the analysis
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obtained mean that the stronger the organizational culture, the greater the OCB implementation
among employees.
c) Hypothesis-3 (H3) test results.Work motivation (X1) has a positive effect on employee
performance (Y2) (path coefficient 0.162 with T-statistic =1,966(T-statistic> 1.96). The results
of the analysis obtained mean that the more motivated employees are to work, the more they
will be able to improve their performance.
d) Hypothesis-4 (H4) test results.Organizational culture (X2) has a positive effect on employee
performance (Y2) (path coefficient0.395with T-statistic = 3,816 (T-statistic> 1.96). The results
of the analysis obtained provide meaning, the stronger the organizational culture can encourage
employee performance improvement.
e) Hypothesis-5 (H5) test results. Organizational Citizenship Behavior or OCB (Y1) has a
positive effect on employee performance (Y2) (a positive path coefficient of 0.472with T-
statistic = 4,868 (T-statistic> 1.96). The results of the analysis obtained mean that the more
OCB implementation is improved, it will be able to improve employee performance.
Picture 1
Full Model SEM-PLS Analysis Results
Discussion
themselves. Employees having a positive attitude towards the company will be more motivated to
display OCB behavior. In line with the view of George & Jones (2005), employees who have good
behavior, are willing to try and work hard and do not give up easily are the characteristics of OCB
behavior. Thus, high work motivation from employees can determine the emergence of OCB
behavior in the company (Ibrahim & Aslinda, 2015; Shaaban, 2018;Reza et al. 2018). Apart from
that, increasing work motivation in carrying out tasks and jobs encourages employees to
implement OCB, because it is very beneficial for employees in organizational life (Herdiany, 2019;
Oetomo, 2011; Sukarman et al., 2018).
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emotional condition of employees at work, which was reflected in the joy and enthusiasm of work,
was able to motivate employees to perform better. The same results were found in Latuny (2010);
Hanafi et al. (2018); Maryati & Fernado (2018); and Barbuto & Story (2011) that providing
motivation by emphasizing communication and the attention of superiors to subordinates, as well
as superiors' support to provide good examples, is able to encourage employees to improve their
performance.
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Suggestions
Suggestions that can be conveyed from the results of this study are as follows:
a) The results showed that the pathway of organizational culture on employee performance had
the greatest total effect, compared to the pathwaywork motivation on employee performance.
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The organizational culture at Windu Sari Art Market Gianyar has been going well, measured
by several indicators, this should be maintained and improved. Aggressiveness is the most
dominant indicator of employee performance so that the management of Windu Sari Art
Market Gianyar should pay more attention to this so that in carrying out the employee
recruitment system it is recommended to choose active prospective employees in the sense that
they are willing to introspect themselves on their mistakes and are willing to be personal.
learning as well as competitive. The company is able to improve the implementation of
organizational culture which is classified as sufficient. Especially in the implementation of
indicators which are low,
b) On work motivation, employees give the lowest assessment on the level of persistence
indicator, this shows the lack of desire of employees to develop skills and advance the
company, to overcome this can be done by facilitating the implementation of programs or
training that encourage employees to innovate at work, but with minimal risk. or emotional
control in the face of risks beyond their control. In addition, employee involvement in
discussion forums that discuss problem handlers is also needed, in addition to employees being
able to train employee sensitivity in finding solutions, this can also make employees feel that
they are contributing to the sustainability of the company. So, the application of organizational
culture can move for the better
c) To improve employee performance, the leadership of Windu Sari Art Market must create /
foster achievement in improving employee performance, both from improving the work
experience of employees in terms of salaries, benefits, high solidarity between colleagues and
a comfortable atmosphere in the office environment. In addition, leaders are required to always
give appreciation to all employees, relationships need each other and act in accordance with
employee expectations. Windu Sari Art Market Gianyar management always needs good and
high performance employees in carrying out their duties in order to achieve the revenue target
that has been charged from Windu Sari Art Market Gianyar. .
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