Thesis | RepIndia

(​ ​Draft no. V )

Name of the Researchers

Rushali Das | Ankita Sirker | Riya Sharma | Shreya Bharadwaj

Analysis of The Use of Storytelling to Make People Associate Good Feelings with
Unrelated Products

Name

Age

● 15-25
● 26-35
● 36-45
● 46-55

Gender

● Male
● Female
● Other

Educational Qualification

● Pursuing High School

● Pursuing Graduation
● Pursuing Post-graduation
● Housewife
● Working Professional

Industry of work
Monthly income

● < 20,000
● 21,000 - 30,000
● 31,000 - 40,000
● > 40,000

Specify your location

1) What media platforms are you most active on? (Tick any one option)

● Television
● OTT
● Social Media
● Radio
● Print

2) Do you agree that an ad is nothing but a story with a message? (Tick any one
option)

● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree

3) When are you most likely to enjoy an ad? (Tick any one option)

● When an ad matches your thoughts

● When an ad consists of a character you love
● When an ad focuses on relationships
● When an ad is inspirational

4) What makes you 'feel good' after watching an ad? (1 being the highest, 4
being the lowest)
 ● An emotional connect
● Positive message
● Excitement & thrill
● Relatability

NOTE: ​From Question no. 5 to 14, look at the respective ads and rank on the basis
of how it makes you feel every time you watch it. (1 being the highest, 6 being the
lowest)

5) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting
6) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

7) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting
8) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

9) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
 ● Motivation
● Entertaining/Interesting

10)​ ​Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

11) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
 ● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

12) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting
13) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

14) Rank the following options below on the basis of how you feel when you see
the above ad. (1 being the highest, 6 is the lowest)

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

NOTE: ​From Question no. 15 to 19, we want you to read each tagline & rank on
the basis of how it makes you feel. (1 being the highest & 6 being the lowest)
15) ​“Hunger achhe achho ko badal deta hai”

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

16) ​“Darr ke aage Jeet hai”

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

17) ​“Just do it”

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

18) ​“Kuch meetha ho jaaye”

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting
19) ​“Taste bhi health bhi”

● Emotional
● Positive
● Nostalgia
● Thrill
● Motivation
● Entertaining/Interesting

NOTE:​ From Question no. 20 to 24, tell us whether you ​"Recall",​ and will ​"Like"
and​ "Share"​ the ad. Choose the most appropriate option(s).

20)
❏ Share
❏ Recall
❏ Like
21)
❏ Share
❏ Recall
❏ Like

22)
❏ Share
❏ Recall
❏ Like
23)
❏ Share
❏ Recall
❏ Like

24)
❏ Share
❏ Recall
❏ Like

25) ​Do you agree that “​ads are stories​”? Explain your thoughts.