PART A.

a) Two Academic Institutions

The fundamental goal of advanced education is to get a capability, colleges can feature the
more substantial highlights that they bring to the table. These could be their greetings tech
offices, social clubs and occasions, understudy lodging offices, temporary position and travel
openings, educated staff thus significantly more. The key is to zero in on their qualities as a
method of separation.
Publicizing networks empower understudies, staff and the local area to interface, convey and
fabricate connections.

Sample of Recent advertising:

Seneca college –
o Social media

o TTC Seneca

o Shuttle services
Humber college-
o Billboards

o Social media
 o Virtual pathways fair

b) SENECA COLLEGE HAS DONE A GREAT JOB IN OVERCOMING THE

INTANGIBILITY IN ITS SERVICES.
An advanced degree may be elusive, yet your new nursing recreation lab isn't. Understudies
visiting your grounds or review your site will be searching for substantial proof that your
theoretical degree is a wise venture.
Seneca College ensured that they had something to show them:

o Offer thorough data about monetary guide

o Exhibit accounts of genuine understudies
o Element accessible apprenticeships and entry level positions
o Give school application assets
o Find work market insights
o Utilize numerous channels to arrive at understudies with this data
o It additionally empowers client to client communication which furnishes understudies
with closer to home data about the college.
o In their way of advertisement, prospective students relate themselves being part of
this school. Social media presence is huge and they post day to day activities of
college life.
PART B- a) Communication strategy: Seneca College

Virtual Open House/Tour

At times of COVID-19 pandemic, Seneca provides exceptional ways to ensure the wellbeing
and security of their local community. Therefore, in person grounds visits are not right now
being advertised. They welcome every student to go along with them for their on-request
virtual grounds visits or register for their live virtual grounds visit online courses. Their live
virtual visits are altered for participants and incorporate a live Q&A after the online class.

Book a Tour:
 Official website of Seneca college provides an overview of all the campuses.
 Students can visit the website and click directly over the campus, they want to enroll
themselves. It provides 360-degree view for all the classes and amenities. Later also
allocate information about different courses.

Tour Dates and Times:

 Visits occur on chosen days and times at every campus. One can view subtleties in
web-based booking structures.

Parking and Directions:

 Student will get details on the most proficient method to get to various campuses and
where to stop when they register for a visit.

CHAT WITH SAM- Virtual Assist

 After attending virtual tours, going through websites, even if there is a doubt and a
potential student wishes to communicate with college then Chat Sam is 24/7 options
where someone from college is present online to answer questions or doubts.

Humber College: Virtual Open House

 With Humber students can register for virtual information sessions on the basis of
areas of interest.
 Live chats are accessible during the sessions that provides answers to every question.
 Humber also has spring open house online that allocate information on faculty, virtual
tours, next steps and other resources.
 After registration, link is sent to students regarding the prior event.
 Students will fill up the form presented on website by selecting “View Event” and
“Filter by Tag to sort Faculty, then submit it.

b) Brief Opinion
In my opinion, Seneca college stands out than Humber college as both has virtual open
house but Seneca provides direct and clearer view to students. Moreover, it also has live chat
facility that is available 24/7 and it is easy for the students to contact instantly with the
college staff. The website for Seneca college is more informative and user-friendly.