RESEARCH PROJECT REPORT

ON

(……………………………………………………….)
SUBMITTED TO

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF THE DEGREE OF

“BACHELOR OF COMMERCE (HONOURS)”

Batch 2019-22
Session 2021-22

Submitted by: Supervised by:

(…………………………….) (………………………………….)

Student of B. Com. (H) V Semester Asst. Professor -Dept. of Mgmt.

Roll No.:…………. GLA University, Mathura

 CERTIFICATE

This is to certify that the research project report entitled

“……………………………………………………………………”, is submitted by

Mr./Ms ………………………………………………………….., student of B. Com. (H)

V Semester of “Institute of Business Management”, GLA University, Mathura, under my

supervision for the partial fulfillment for the award of the degree of Bachelor of

Commerce (Honours), Session 2020-21, Batch 2018-21.

Place: Mathura

Date: ……………………

(………..…………)
Name & Signature of Supervisor
 DECLARATION

I …………………...................., student of B. Com. (H) (V Semester) Session 2020-21,

Batch 2018-21 hereby declare that my work entitled

“…………………………………………………………….”, is the outcome of genuine efforts

done by me under the able guidance of

Mr./Ms./Dr. ……………………………… and being submitted to “Institute of Business

Management”, GLA University, Mathura as research project report in partial fulfillment

for the award of the degree of Bachelor of Commerce (Honours) {B. Com. (H)}.

Place: Mathura

Date: …………………………

Name: …………………………

Course: B. Com. (H) (V Semester)

University Roll No…………………..
 ACKNOWLEDGEMENT
(Sample Format, for the purpose of giving an idea as how to prepare an acknowledgement)

Firstly, I would like to express my sincere gratitude to Prof. A. M Agarwal – Pro Vice-
Chancellor and Director - IBM without whose blessings my summer training project work
would not be completed.

I also want to thank our HOD - Prof. Somesh Dhamija for providing me encouragement,
motivation and moral support throughout the project work.

In addition to this I would also like to thank Mr. ……………………, Assistant Professor IBM
who supervised my project. Under his unrelated support and guidance, my project has taken this
shape.

I am equally indebted to my family and friends who always inspired and motivated me to do
something better throughout this project.

At last I would like to extend my sincere thanks to all the respondents to whom I visited for
giving their support and valuable information, which helps me in completing my project work.

……………………….

Course – B. Com. (H) V Sem.

University Roll No. ……………….
 EXECUTIVE SUMMARY
(Sample Format, for the purpose of giving an idea as how to prepare executive summary)

This project has been completed in Uma Motors Limited. The project is on “selling policy of
maruti suzuki project starts with the introduction of Indian commercial vehicle industry. It
includes various topics:

 PROFILE OF MARUTI: It covers the introduction of company, joint ventures,

company’s developments and values.
 STARBUSES: Explanation of specification of various ranges of Starbuses, their
advantages and disadvantages.

 COMPETITORS OF MARUTI: Technical comparison of Starbus with competitors,

competitive sales report.

 MARKET SHARE: It is the analysis of domestic and global market share and position of
Tata Motors.

 ANALYSIS OF CUSTOMER’S NEED: Analysis of the primary, secondary needs and

the peripheral needs of the customers.

 POTENTIAL CUSTOMERS: Customers of Starbuses and STU where Starbuses are in

use.

 SWOT ANALYSIS: Swot analysis explains the strength, weakness, threats and
opportunity available to the company. Swot analysis is based on the study of market and
competitors of Tata Motors.

RECOMMENDATIONS: In the end a comprehensive list of recommendations and suggestions

is included. Such recommendations are drafted with the purpose of bringing to light the issues
which push the sales of and act as a tool in the hand of salesman
 TABLE OF CONTENTS

SERIAL NO. CONTENTS PAGE NO.

1.0 About the Company 01

2.0 Introduction to the Topic, Importance & Objectives 32

3.0 Research Methodology 54

4.0 Data Analysis & Interpretations 63

5.0 Findings, Conclusions, Recommendations & Suggestions 69

Bibliography
Appendix [Questionnaire]

(Actual page numbers must be marked)