Love Aphrodite Business Plan

Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna

SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021
This study entitled “Love Aphrodite—a business plan for the manufacturing of lip tints has
been prepared and submitted by the following students:
CANLAS, Anna Patricia P.

MERCENE, Andrea Chayne R.
PARAKIKAY, Merryldine G.
POON, Kyla V.
RODRIGUEZ, Jediael Philip L.
SALANDANAN, Jimuel Ian L.
SIERRA, Ella Mae N.
In partial fulfillment of the requirements in Entrepreneurship for the Strand of

Accountancy, Business, and Management (ABM) Strand
Submitted to:
ARMAN JOSEPH T. MANLALANGIT

SUBJECT TEACHER
TABLE OF CONTENTS
ACKNOWLEDGEMENT………………………………………………………………………...
DEDICATION…………………………………………………………………………………….
CHAPTER 1 -EXECUTIVE SUMMARY………………………………………………………
CHAPTER 2-MANAGEMENT AND ORGANIZATION……………………………………..
CHAPTER 3-PRODUCT PLAN…………………………………………………………………
CHAPTER 4-MARKET PLAN…………………………………………………………………..
CHAPTER 5-FINANCIAL PLAN ………………………………………………………………
CURRICULUM VITAE …………………………………………………………………………
SWOT ANALYSIS…………………………………………
REFERENCES ……………………………………………………………………………………
ACKNOWLEDGEMENT
This business plan project is a part of our subject "Entrepreneurship". We are glad to submit
this report which includes the practical aspect of our feasibility study. We are happy to express our
deepest gratitude to all the persons who spend their valuable time and helped us a lot in preparing
this project work. A successful challenge of a visit to any business industry gave us a chance to
transfer it into a result.
I oblige Holy Rosary College of Santa Rosa, Laguna for providing us a valuable
opportunity to undertake surveys of small-scale industry and we are also thankful to introduce us
to a new horizon in Entrepreneurship skills.
We are thankful to Mr. Arman Joseph Manlalangit and other teachers of HRC for guiding
us towards the successful preparation of this project. We would like to express our opportunity to
our friends and all people who have directly or indirectly helped us in this project work.
Date: December 12, 2020

DEDICATION
This study is wholeheartedly devoted to our dearest guardians, who have been our source
of motivation and invigorated us when we thought of surrendering, who persistently give their
moral, profound, passionate, and monetary help.
To our siblings, family members, educators, companions, and colleagues who shared their
expressions of guidance and support to complete this study.
Also, finally, we devoted this study to the Almighty God, thank you for the direction,
strength, power of the mind, insurance, aptitudes, and for giving us a healthy life. These, we offer
to you.
A. P. P. C.
A. C. R. M.
M. G. P.
K. V. P.
J. P. L. R.
J. I. L. S.
E. M. N. S.
CHAPTER 1- EXECUTIVE SUMMARY
There has been a growing demand for lip products for the past few years ranging from
lipsticks to lip and cheek tints. Our group has come up with a hybrid and exciting business idea
that could potentially earn profit and compete, at the same time. The name of our business is
entitled “Love, Aphrodite” which is inspired by the ancient Greek goddess of love and beauty,
Aphrodite. The multipurpose lip tint is a product that has a different purpose as it could likewise
be used as an eye, cheek, and lip tint. This product has the purpose of recreating the goddess within
every human, especially women. Our business can potentially attract customers and can satisfy
their taste when it comes to boosting their own self-confidence by putting some colors using our
product on their faces because of their love for these types of products. Our marketing strategy
was derived from the 4P’s of marketing. We have incorporated different marketing strategies for
us to achieve our target profit and satisfy our target customers. Our primary strategy focuses on
the product and the feature itself. From the unique packaging, different flavors of tints, and
different shades that can match their skin complexion, these strategies can distinguish us from
other competitors.
The initial capitalization for the business is Php 105,120 good for a one-month expense.
Expected revenue for Year 1 is Php 275,760.00 while the total cost of goods sold amounted to Php
1,261,440.00.
CHAPTER 2- MANAGEMENT AND ORGANIZATION
Company Name: Love, Aphrodite
Logo:
Address: 119 F Gomez Street Barangay Aplaya City of Santa Rosa Laguna
Vision Statement: To help women promote a strong relationship with the way they look, helping
them raise their self-esteem and realize their full potential because we believe beauty should be a
source of confidence.
Mission Statement: Love, Aphrodite offers a unique beauty experience through the recreation of
the Goddesses within every woman by providing high-quality lip tints.
Key personnel: General Manager
Workforce and Support personnel: Administration, Sales, Quality Assurance, Purchase,
Production, and Research & Design.

Organizational chart:
Ownership: Single Proprietorship
Capitalization: Php 105,120
Compensation and incentives: Minimum wage based on daily rate as provided by law.
External Management Support: Parents and Entrepreneurship teacher will be tapped as
Advisory Council.
CHAPTER 3- PRODUCT PLAN
Purpose of the Product
Love, Aphrodite Gel and Matte Tints aim to enhance the beauty of every Filipina. Our
product can also boost someone’s self-confidence because we believe that “Beauty is finding the
right shade”. Our main mission will be, dedicated to showing and improving the beauty of our
customers and our main vision is to be one of the best local cosmetic lines in the market that also
gives the best service.
Product’s Unique Features
Love, Aphrodite’s Gel and Matte Tints have three unique features. The first one is having
13 shades to choose from. Each shade suits every mestiza and morena. The second unique feature
of our product is that it is organic and safe for all ages. And lastly, it is more affordable because it
is locally made. Below is a sample of our tints.
SAMPLE TINTS
Material and Equipment requirements and sources of supply.
The materials requirements, its cost, and their sources are as follows:
PICTURES MATERIALS SOURCE UNIT QUANTITY TOTAL

COST COST
Manufacturer
Lip Tint Tubes in
1
Muntinlupa
₱ 20 ₱ 20
Manufacturer
Doe foot
in 1
Applicator
Muntinlupa
Mini funnels Shopee Store ₱ 19 10 ₱ 19
Printing
Sticker Label Store in ₱5 13 ₱ 65
Santa Rosa
Production Process and Controls That Will Be Used to Manufacture the Product
Below is the process of packaging and refilling of gel and matte tints.
PACKAGING
1. Create your logo design
• Produce a design that represents your product.
• Make sure that your logo will suits to your sticker label.
2. Create a sticker label design
• Put your logo and the name of the product or business.
• Design the label including the name of the shade of tints and the size of the bottle.
3. Print out your sticker label
• Print your label to a good quality of sticker paper.
• Make sure that the size will fit to the bottle.
REFILLING
1. Prepare the lip tint bottles.
• Wash the bottles with lukewarm water to simply sanitize it.
• Make sure that the bottles are dry after washing.

2. Fill each bottle with tints.
• Start refilling bottles with one shade to another.
• Make sure to separate every shade to avoid wrong sticking labels.
3. Applying sticker label.
• Check if the bottle is dry and clean.
• Put the sticker.
4. Packaging.
• Seal the bottle with roller and bottle cups.
• Avoid having a tint stain with the sticker.
The process of making the tints will be a guarantee in each of the steps in the production
process. The said process is not that difficult also, the steps are simple and just needed a focus so
that the measurements would be right. In making or designing your sticker label or packaging,
creativity is the main agent so that you will come out with a high-class design for your packaging.
For the refilling process, make sure that all materials are ready and the use of mini funnels to make
the refilling easier is a good help. Additionally, always make sure that you are filling the right
shade to its corresponding sticker label or shade name.

Distribution Logistics
Love, Aphrodite will at first work locally established and utilize web-based media (for
example Facebook, Twitter, Instagram, and Shopee) to feature different lip tint shades and actual
pictures of the lip tint items for ease of browsing and ordering. Any client will have the choice to
get the item from a particular zone (meet-up) or have it delivered at their accommodation, yet this
delivery choice will be thought of if the client ordered from Shopee. Meet-ups will be made every
Saturday at Santa Rosa Bayan and shipping of orders for the delivery option will be made also
every Saturday.
Regulatory and Other Compliance Issues
Love, Aphrodite will be registered as a single proprietor enterprise with the Department of
Trade and Industry Provincial Office. A Barangay clearance will likewise be made sure about
before it applies for a Mayor's permit to operate as a home-based business micro-enterprise. The
BIR (Bureau of Internal Revenue), as well as the FDA (Food and Drug Administration)
registration, will also be done after getting all the necessary registration documents and permits
from DTI Barangay, and Mayor's Office. The General Manager, Administration, Sales, Quality
Assurance, Purchase, Production, and Research & Design will be registered with the Social
Security System.
CHAPTER 4- MARKET PLAN
Market Analysis which includes demand and supply vis-å-vis competitors

Historical Total Supply: Previous 5 years Lip tints Total
Data Demand Sold by the competitors per year Supply
SMP Sugar Dolls Tropicana Bloom SNB Lip
Lip & Tagapo, Sta. Cheek & Beauty tint
Cheek Rosa Laguna Lip Tint Cosmetics Rebranding
Tints RS - Aphril - MAIN
Rama Celada
Year 1 150,588 17,345 18,456 19,345 20,856 36,550 112,552

Year 2 168,870 17,679 19,345 19,795 21,497 36,789 115,105
Year 3 174,788 18,043 19,967 20,145 21,745 37,056 116,956
Year 4 179,477 18,457 20,234 20,567 22,256 37,549 119,063
Year 5 183,162 19,021 29,256 21,367 22,700 37,750 130,094
The above table shows that there is an expanding interest for lip tint among the
students and millennials in Laguna. Be that as it may, the current five major contenders
cannot fulfill such need bringing about a major gap. This implies that there is a major
neglected interest for the market in the lip tint item.
Marketing and Sales Strategies
Marketing Strategy
A forceful showcasing effort will mean to expand the permeability for Love, Aphrodite. This
will underline the client's inclination to totally find the privilege and ideal shade for them. Love,
Aphrodite will use various settings to impart this message.

• Social Media - the company will be active on social media platforms, specifically Twitter,
Facebook, Instagram, and Shopee, to increase awareness and visibility to the younger
generation, particularly the students and the millennials.
Poster Design:
Networking Sites:
Facebook
Instagram
Twitter
Shopee
Sales Strategy
The business methodology will underline that requesting and purchasing a lip tint from
Love, Aphrodite is an extremely simple, open, and satisfying experience. The business exertion
will deal with the chance of having its own site over the long haul, the fundamental device
utilized for requesting. It will be very critical to have a cordial, simple to utilize web interface
later on the course of the business. Love, Aphrodite will depend on variables to help support
deals and make our business known. One of these variables is the praiseworthy client care on
the grounds that having magnificent assistance will give the client the inclination that the
business is paying special mind to the client's interest. Another factor is the point at which a
client puts in an order, they will likely be eager to see the completed item, so Love, Aphrodite
will guarantee the briefest turnaround time conceivable. One more factor to help support deals
is giving clients a satisfiable encounter just as item by giving them reasonable yet top-notch
items. Love, Aphrodite will guarantee economical value for the lip tint items without
relinquishing their quality. Lastly, deals will be helped by giving the clients a noteworthy
encounter that would cause them to prescribe our business to other people and make another
buy to us.
Product Characteristics or Features
Love, Aphrodite items have various serious highlights that will be utilized for their
potential benefit to accomplish market entrance.
• Diverse shades — a variety of options for shades will be offered that will fit every skin
tone and these shades are associated or named after the Goddesses.
• Affordability of the lip tints — youngsters being wards and having a restricted spending
plan to go overboard, it is great for them to approach economical yet quality lip tints.
• Multipurpose — lip tints offered can be put-to-use as an eye, lip, and cheek tint so it will
be easy to handle and convenient for it is an all-in-one cosmetic.
• Endearing Packaging — minimalist packaging will be offered to emphasize simplicity and
its importance in every beauty.

Pricing Policy
Love, Aphrodite will have different prices based on the type of shade or texture of the lip
tint. As such, below is the pricing scheme that will be adopted:
SHADE / TEXTURE PRICE(PESO)
Gel Tint 105 each
Matte Tint 120 each
Gel Tint
Expenses Quantity Peso Cost
Lip tint bottle 1 20
Gel tint 1 / 8-10ml 20
Sticker 1 5
Other expenses:
Transportation fees 20
Labor Cost 5
Total Expenses: 70
Mark Up Cost: (0.50) (70) = Php 35
Selling Price Per Bottle: 70 + 35 = Php 105
Matte Tint
Expenses Quantity Peso Cost
Lip tint bottle 1 20
Matte tint 1 / 8-10ml 30
Sticker 1 5
Other expenses:
Transportation fees 20
Labor Cost 5
Total Expenses: 80
Mark Up Cost: (0.50) (80) = Php 40
Selling Price Per Bottle: 80 + 40 = Php 120
Mark up COST= Selling price- Total Unit Cost/ Total Unit cost
Market Survey Results
This shows the presentations, interpretations, and analysis of the data gathered using
graphs. This also shows the results of the survey performed by the researchers.
FIGURE 1: Frequency and Percentage Distribution of Respondents
ACCORDING TO AGE
Figure 1 shows the result of the frequency and percentage distribution of respondents
according to age. With a total of 200 respondents, forty-one-point five percent (41.5%) of them
are seventeen (17) years old, seventeen percent (17%) are eighteen (18) years old, thirteen percent
(13%) are sixteen (16) years old, eight percent (8%) are fifteen (15) years old, five-point five
percent (5.5%) are sixteen (16) years old, two-point five percent (2.5%) are thirty-seven (37) years
old, two percent (2%) are thirteen (13) years old, two percent (2%) are nineteen (19) years old,
one-point five (1.5%) are twenty-one (21) years old, one point five percent (1.5%) are thirty-four
(34) years old, one percent (1%) are twenty-five (25) years old, one percent (1%) are thirty-six
years old, zero-point five percent (0.5%) are twelve years old, zero-point five percent (0.5%) are
sixteen (16) years old, zero-point five percent (0.5%) are twenty (20) years old, zero-point five
percent (0.5%) are twenty-three (23) years old, zero-point five percent (0.5%) are twenty-seven
(27) years old, zero-point five percent (0.5%) are thirty-eight (38) years old, and zero-point five
percent (0.5%) are forty-one (41) years old.
FIGURE 2: Percentage Distribution of Respondents
ACCORDING TO THE AGE THEY STARTED WEARING MAKEUP
Figure 2 indicates the percentage distribution of respondents according to the age they
started wearing makeup. Out of 200 respondents, thirty-two-point five percent (32.5%) of them
responded that they started at the age of fourteen to fifteen (14 to 15), thirty percent (30%)
responded that they started at the age of sixteen to seventeen (16 to 17). While fourteen-point five
percent (14.5%) responded that they started before reaching the age of twelve (12) and fourteen
percent (14%) responded that they started at the age of twelve to thirteen (12-13). On the other
hand, four percent (4%) responded that they started at the age of eighteen to nineteen (18-19),
three-point five percent (3.5%) started after reaching the age of 21, and one-point five percent
(1.5%) responded that they started wearing makeup at the age of twenty to twenty-one (20-21).
ACCORDING TO HOW OFTEN THEY WEAR LIP TINT
Data shown in Figure 3 is the percentage distribution of respondents according to how
often they wear lip tint. With a total of 200 respondents, forty- seven percent (47%) of them are
wearing lip tint occasionally, twenty-one-point five percent (21.5%) responded that they are
wearing lip tint every day. On the other hand, nine percent (9%) of them are wearing lip tint every
other day and seven percent (7%) are wearing lip tint a few times a week. Meanwhile, six-point
five percent (6.5%) responded that they are wearing lip tint once a week, four-point five percent
(4.5%) are wearing lip tint a few times a month, three percent (3%) responded that they never wear
lip tint, and one-point five percent (1.5%) responded that they wear lip tint once a month.
ACCORDING TO THE SHADE THEY PREFER
Figure 4 illustrates the percentage distribution of respondents according to the shade they
prefer. Out of 200 respondents, sixty-four-point five percent (64.5%) of them responded that they
prefer lighter shades while thirty-five-point five percent (35.5%) responded that they prefer darker
shades.
ACCORDING TO THE TYPE OF TEXTURE THEY GO FOR
Figure 5 shows the percentage distribution of respondents according to the type of texture
they go for. With a total of 200 respondents, sixty-six percent (66%) of them responded that they
go for the matte texture. On the other hand, thirty-four percent (34%) responded that they go for
the glossy texture.

ACCORDING TO THEIR PREFERRED TYPE OF LIP TINT FORMULA
Data shown in Figure 6 is the percentage distribution of respondents according to their
preferred type of lip tint formula. Gel type of lip tint formula got thirty-nine percent (39%) of
responses, Creamy type of lip tint formula got twenty-seven percent (27%) of responses, Water
has twenty-four-point five percent (24.5%) of responses, and Oil type of formula got nine-point
five percent (9.5%) of responses out of 200 respondents.

ACCORDING TO THEIR PREFERRED SHAPE OF TUBE (SQUARE OR ROUND)
Figure 7 implies the percentage distribution of respondents according to their preferred
shape of tube whether it is square tube or round tube. With a sum of 200 respondents, seventy-
four-point five percent (74.5%) responded that they prefer round tube while twenty-five-point five
percent (25.5%) responded that they prefer square tube.

ACCORDING TO THEIR PREFERRED TYPE OF APPLICATOR
Data shown in Figure 8 are the percentage distribution of respondents according to their
preferred type of applicator. Out of 200 respondents, fifty-eight percent (58%) of them prefer a
soft brush applicator while forty-two percent (42%) of the 200 respondents prefer a roller type of
applicator.
ACCORDING TO THEIR LIKENESS OF SCENTED LIP TINT
The percentage distribution of respondents according to their likeness of scented lip tint
are shown in Figure 9. Out of 200 people who responded to the survey, seventy-one-point five
percent (71.5%) answered "yes" which means that they like scented lip tints. Meanwhile, twenty-
three-point five percent (23.5%) answered that the scent of the lip tints does not matter to them.
On the other hand, five percent (5%) responded "no" which means that they do not like scented lip
tints.
ACCORDING TO THEIR PREFERRED SCENT OF THE LIP TINT
Figure 10 shows the percentage distribution of respondents according to their preferred
scent of the lip tint. This figure shows that out of 200 respondents, thirty-nine-point five percent
(39.5%) prefer a Vanilla scent, while thirty-eight-point five percent (38.5%) of them prefer a
Strawberry scent. Oppositely, eighteen percent (18%) of the respondents prefer a Cherry scent,
one-point five percent (1.5%) prefer a Bubblegum scent and one percent (1%) responded that they
do not want any scent on their lip tint product. Meanwhile, zero-point five percent (0.5%) prefer
an Efficascent, zero-point five percent (0.5%) prefer anything sweet and zero-point five percent
(0.5%) prefer a Lavender scent.

ACCORDING TO THE CHARACTERISTIC THAT THEY SPECIFICALLY LOOK ON
A LIP TINT PRODUCT
Data shown in Figure 11 is the percentage distribution of respondents according to the
characteristic that they specifically look on a lip tint product. Sixty-seven percent (67%) answered
that quality is what they are specifically looking for, twenty-six-point five percent (26.5%) of them
responded that they specifically look for the natural ingredients/formulas of the product.
Meanwhile, three percent (3%) of them specifically look for the packaging, two percent (2%) of
the respondents specifically look for the price, one percent (1%) specifically look for variety, and
zero-point five percent (0.5%) specifically look for a long lasting one.
ACCORDING TO THEIR PREFERRED DESIGN OF PACKAGING
Figure 12 illustrates the percentage distribution of respondents according to their preferred
design of packaging. Forty-nine-point five percent (49.5%) of the 200 respondents answered that
they prefer a minimalist design, while there are eighteen percent (18%) of them who responded
that they prefer a casual design. Meanwhile, fifteen percent (15%) responded that they prefer an
elegant packaging design, ten-point five percent (10.5%) of them responded that they prefer a
charming design, six-point five percent (6.5%) of the respondents answered that they prefer a
nostalgic design, and zero-point five percent (0.5%) responded that packaging design does not
matter to him/her.
ACCORDING TO THE RANGE OF PRICE THAT THEY ARE TYPICALLY WILLING
TO SPEND FOR THEIR PRIMARY LIP TINT PRODUCTS
Data shown in Figure 13 is the percentage distribution of respondents according to the
range of price that they are typically willing to spend for their primary lip tint products and out of
200 respondents, forty-one percent (41%) of them are willing to spend an amount higher than Php
100, while thirty-five-point five percent (35.5%) are willing to spend Php 90 to Php 100, and
twenty-three-point five percent (23.5%) of them are willing to spend Php 60 to Php 80.
ACCORDING TO THEIR PREFERRED MODE OF PAYMENT
Data shown in Figure 14 is the percentage distribution of respondents according to their
preferred mode of payment. With a total of 200 respondents, seventy-seven percent (77%) prefer
the cash on delivery, twelve-point five percent (12.5%) prefer the cash on meetup, and ten-point
five percent (10.5%) responded that they prefer a mode of payment through Gcash.
ACCORDING TO THEIR WILLINGNESS TO RECOMMEND OUR BUSINESS TO
OTHERS
Figure 15 represents the percentage distribution of respondents according to their
willingness to recommend our business to others. With a total of 200 respondents, ninety-five-
point five percent (95.5%) responded that they would recommend our business to others and four-
point five percent (4.5%) responded that they would not.
SUMMARY OF FINDINGS
1. Most of the respondents started wearing make up at the age of fourteen to fifteen (14 to 15)
that is why makeups are in demand to most of the teenagers.
2. Forty-seven percent (47%) of the respondents only wear makeups occasionally.
3. Most of the respondents prefer lighter shades than the darker shades.
4. Thirty-nine percent (39%) of the respondents prefer a gel type of lip tint formula.
5. Most of the respondents prefer a round tube for the bottle of the tint while most of them
also prefer a soft brush applicator and this two would be good combination for the bottle
and applicator if the lip tints.
6. Seventy-one percent (71%) of the 200 respondents like scented lip tints specifically, most
of them prefer a Vanilla scent.
7. Sixty-seven percent (67%) of the respondents look more of the quality in a lip tint product.
8. Forty-nine-point five percent (49%) of the respondents prefer a Minimalist design of the
packaging.
9. Forty-one percent (41%) of the respondents are willing to buy our product at a price higher
than Php 100 through cash on delivery as a mode of payment.
10. Ninety-five-point five percent (95%) of the respondents responded that they are willing to
recommend our business to others.

SALES PROJECTION
Total daily short-term production: 23 bottles
GEL TINT (9 Bottles)
SHORT TERM
2020-2021
Month No. of selling Unit Unit Unit Price Total sales
weeks produced produced produced per Month
/day /week /month
December 4 9 63 252 ₱105 ₱ 26,460
January 4 9 63 252 ₱ 105 ₱ 26,460
February 4 9 63 252 ₱ 105 ₱ 26,460
March 4 9 63 252 ₱ 105 ₱ 26,460
April 4 9 63 252 ₱ 105 ₱ 26,460
TOTAL 20 45 315 1,260 ₱105 ₱ 132, 300
𝑮𝒆𝒍 𝑻𝒊𝒏𝒕 − 𝒊𝒏 𝒑𝒆𝒓 𝑫𝒂𝒚
= (𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛𝑝𝑒𝑟𝐷𝑎𝑦𝒙% 𝑅𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠 ′ 𝐶ℎ𝑜𝑖𝑐𝑒)𝑮𝒆𝒍𝑻𝒊𝒏𝒕 − 𝒊𝒏 𝒑𝒆𝒓𝑫𝒂𝒚
= 𝑥 %𝑮𝒆𝒍 𝑻𝒊𝒏𝒕 − 𝒊𝒏 𝒑𝒆𝒓𝑫𝒂𝒚 =
Short term projection: the weekly production is 63 bottles and
P 132,300 total sales for the 20 weeks of production.

MATTE TINT (15 Bottles)
SHORT TERM
2020-2021
Month No. of selling Unit Unit Unit Price Total sales
weeks produced produced produced per Month
/day /week /month
December 4 15 105 420 ₱120 ₱ 50,400
January 4 15 105 420 ₱ 120 ₱ 50,400
February 4 15 105 420 ₱ 120 ₱ 50,400
March 4 15 105 420 ₱ 120 ₱ 50,400
April 4 15 105 420 ₱ 120 ₱ 50, 400
TOTAL 20 75 525 2,100 ₱120 ₱ 252,000
𝑴𝒂𝒕𝒕𝒆 𝑻𝒊𝒏𝒕 − 𝒊𝒏 𝒑𝒆𝒓 𝑫𝒂𝒚
= (𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛𝑝𝑒𝑟𝐷𝑎𝑦𝒙% 𝑅𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠 ′ 𝐶ℎ𝑜𝑖𝑐𝑒)𝑴𝒂𝒕𝒕𝒆𝑻𝒊𝒏𝒕 − 𝒊𝒏 𝒑𝒆𝒓𝑫𝒂𝒚
= 𝑥 %𝑴𝒂𝒕𝒕𝒆 𝑻𝒊𝒏𝒕 − 𝒊𝒏 𝒑𝒆𝒓𝑫𝒂𝒚 =
Short term projection: the weekly production is 105 bottles and
P 252,000 total sales for the 20 weeks of production.

LONG TERM
2020-2021
Total long-term production for 1st Year: 46 bottles
GEL TINT (18 bottles)
Unit Unit Unit

No. of
produced produced produced Price Total Sales
week
per day per week per month
December 4 18 126 504 ₱105 P 52,920
January 4 18 126 504 ₱105 52,920
February 4 18 126 504 ₱105 52,920
March 4 18 126 504 ₱105 52,920
April 4 18 126 504 ₱105 52,920
May 4 18 126 504 ₱105 52,920
June 4 18 126 504 ₱105 52,920
July 4 18 126 504 ₱105 52,920
August 4 18 126 504 ₱105 52,920
September 4 18 126 504 ₱105 52,920
TOTAL 40 180 1,260 5,040 ₱105 ₱ 529,200

Long term projection 2020-2021 for Love Aphrodite’s gel tint: the monthly production is 504
bottles and the sales of ₱ 52,920 per month with the total of ₱ 529,200 for 1 year of production.
MATTE TINT (30 bottles)
Unit Unit Unit

No. of
produced produced produced Price Total Sales
week
per day per week per month
December 4 30 210 840 ₱120 P 100,800
January 4 30 210 840 ₱120 100,800
February 4 30 210 840 ₱120 100,800
March 4 30 210 840 ₱120 100,800
April 4 30 210 840 ₱120 100,800
May 4 30 210 840 ₱120 100,800
June 4 30 210 840 ₱120 100,800
July 4 30 210 840 ₱120 100,800
August 4 30 210 840 ₱120 100,800
September 4 30 210 840 ₱120 100,800
TOTAL 40 300 2,100 8,400 ₱120 ₱1,008,000

Long term projection 2020-2021 for Love Aphrodite’s matte tint: the monthly production is 840
bottles and the sales of ₱ 100,800 per month with the total of ₱ 1,008,000 for 1 year of production.
Market Analysis Summary
The interest in lip tints in Laguna has indicated consistent development in the course of the
most recent 5 years. It was seen that students and millennials are among the greatest market for
the item. These market sections favor popular and quality lip tints at a budget-friendly cost. To
build market entrance, Love, Aphrodite will offer different shades of the lip tints beside the
affordable lip tints to its planned market portion. Simultaneously, forceful advertising efforts will
be done to expand the permeability for Love, Aphrodite utilizing the social media platforms. Love,
Aphrodite offers value differential dependent on the kind of shade or texture of the lip tints with
the cost going from Php 105 to Php 120.

CHAPTER 5- FINANCIAL PLAN
Start-up Summary
1,400
Expenses Cost/pc bottles/month Year 1
Lip tint bottle 20.00 28,000.00 336,000.00
Gel tint 20.00 28,000.00 336,000.00
Matte tint 30.00 42,000.00 504,000.00
Sticker 5.00 7,000.00 84,000.00
Transportation 20.00 80.00 pesos/month 960.00
Labor Cost 10.00 40.00 pesos /month 480.00
TOTAL ₱105 105,120 ₱1,261,440
5 Years Profit/ Loss Statement
Love, Aphrodite
Projected Income Statement for Years 1-5
Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 1,537,200.00 1,690,920.00 1,844,640.00 1,998,360.00 2,152,080.00
Cost of Goods Sold: 1,261,440.00 1,387,584.00 1,513,728.00 1,639,872.00 1,766,016.00
Materials 1,260,000.00 1,386,000.00 1,512,000.00 1,638,000.00 1,764,000.00
Other direct expenses 1,440.00 1,584.00 1,728.00 1,872.00 2,016.00
Gross Profit (Profit) 275,760.00 303,336.00 330,912.00 358,488.00 386,064.00
Gross Income 275,760.00 303,336.00 330,912.00 358,488.00 386,064.00
Net Income (Profit) 275,760.00 303,336.00 330,912.00 358,488.00 386,064.00
5-Years Cash Flow
Love, Aphrodite
Projected Cash Flow for Years 1-5
Year 1 Year 2 Year 3 Year 4 Year 5

Beginning Cash Balance 105,120.00 380,880.00 684,216.00 1,015,128.00 1,373,616.00
Cash Inflows (Income):
Cash sales 1,537,200.00 1,690,920.00 1,844,640.00 1,998,360.00 2,152,080.00
Total Cash Inflows 1,537,200.00 1,690,920.00 1,844,640.00 1,998,360.00 2,152,080.00
Cash Outflows (Expenses):
Supplies 1,260,000.00 1,386,000.00 1,512,000.00 1,638,000.00 1,764,000.00
Travel Expenses 960.00 1,056.00 1,152.00 1,248.00 1,344.00
Labor Expenses 480.00 528.00 576.00 624.00 672.00
Total Cash Outflows 1,261,440.00 1,387,584.00 1,513,728.00 1,639,872.00 1,766,016.00
Ending Cash Balance 380,880.00 684,216.00 1,015,128.00 1,373,616.00 1,759,680.00
CURRICULUM VITAE
Last name, First Name MI
Permanent Address
EDUCATIONAL BACKGROUND
2x2 Picture/1x1 Picture
SENIOR HIGH SCHOOL EDUCATION
Holy Rosary College, Inc.
2019-2021
JUNIOR HIGH SCHOOL EDUCATION

Colegio de Sta. Rosa de Lima, Inc.
Olympus Cir, Santa Rosa, Laguna
2016-2019
Pampanga High School

High School Boulevard, San Fernando, 2000 Pampanga
2015-2016
ELEMENTARY EDUCATION
San Fernando Elementary School
129 B. Mendoza, San Fernando, 2000 Pampanga
2009-2015
PERSONAL INFORMATION
Age : 18
Sex : Female
Height : 5’2”
Weight : 48 kg
Civil Status : Single
Birth date : May 17, 2002
Birthplace : San Fernando, Pampanga
Mother’s name : Imelda P. Lagman
Father’s name : Arnold C. Canlas
*NOTE* Each of the Group can create their own Curriculum Vitae.
SWOT ANALYSIS
REFERENCES
Cosmetics Printing Specialist. (n.d). Square Vial with Flocked Doe Foot Lip Gloss Applicator
Cap & Wiper [Photograph]. Distinkedimpressions.
https://www.google.com/imgres?imgurl=https://distinkedimpressions.com/app/uploads/2
019/ 06/0009261_square-vial-with-flocked-doe-foot-lip-gloss-applicator-cap-
wiper.jpeg&imgrefurl=https://distinkedimpressions.com/square-vial-with-flocked-doe-
foot-lip-gloss-applicator-cap-
wiper/&tbnid=0_jJsJVgmHoWUM&vet=1&docid=yBP898OAqV9fOM&w=1000&h=1
000&hl=en- US&source=sh/x/im
ForOils B.V. (n.d.). Mini Fuels [Photograph]. ForOils.
https://www.google.com/imgres?imgurl=https://www.foroils.com/wp-
content/uploads/2018/01/funnels-
1.png&imgrefurl=https://www.foroils.com/product/mini- funnels-set-of-
2/&tbnid=9C230uzZUAD-
JM&vet=1&docid=elMZS3HwTV9etM&w=1600&h=1600&itg=1&hl=en-
US&source=sh/x/im
[Photograph of Vinyl Sticker Paper]. (n.d.).
https://www.google.com/imgres?imgurl=https://i.pinimg.com/originals/c6/0c/4a/c60c4ab
837b3c70e3d582c3c48ae9c1c.png&imgrefurl=https://www.pinterest.com/pin/533887730
831114258/&tbnid=P6GwhB5eCJCY6M&vet=1&docid=TXN7TNoHAqDvmM&w=67
9&h=679&itg=1&hl=en-US&source=sh/x/im
[Photograph of Lip Gloss Tube]. (2017-2021).
https://www.google.com/imgres?imgurl=https://img2.pngio.com/l-03bslim-round-thin-
wall-lip-gloss-bottleking-san-you-lip-gloss-tube-png
525_495.png&imgrefurl=https://pngio.com/PNG/a109094-lip-gloss-tube-
png.html&tbnid=ZUTYkfrUtifwJM&vet=1&docid=IYYyNQItQetRdM&w=525&h=495
&hl=en-US&source=sh/x/im

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Love Aphrodite Business Plan

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Holy Rosary College of Santa Rosa, Inc.

Tagapo, City of Santa Rosa, Laguna

CANLAS, Anna Patricia P.

In partial fulfillment of the requirements in Entrepreneurship for the Strand of

ARMAN JOSEPH T. MANLALANGIT

CHAPTER 1 -EXECUTIVE SUMMARY………………………………………………………

CHAPTER 2-MANAGEMENT AND ORGANIZATION……………………………………..

CHAPTER 3-PRODUCT PLAN…………………………………………………………………

CHAPTER 4-MARKET PLAN…………………………………………………………………..

CHAPTER 5-FINANCIAL PLAN ………………………………………………………………

CURRICULUM VITAE …………………………………………………………………………

transfer it into a result.

to a new horizon in Entrepreneurship skills.

Date: December 12, 2020

moral, profound, passionate, and monetary help.

expressions of guidance and support to complete this study.

CHAPTER 1- EXECUTIVE SUMMARY

CHAPTER 2- MANAGEMENT AND ORGANIZATION

Company Name: Love, Aphrodite

the Goddesses within every woman by providing high-quality lip tints.

Key personnel: General Manager

Workforce and Support personnel: Administration, Sales, Quality Assurance, Purchase,

Production, and Research & Design.

Ownership: Single Proprietorship

Capitalization: Php 105,120

External Management Support: Parents and Entrepreneurship teacher will be tapped as

CHAPTER 3- PRODUCT PLAN

Purpose of the Product

gives the best service.

Product’s Unique Features

is locally made. Below is a sample of our tints.

Material and Equipment requirements and sources of supply.

PICTURES MATERIALS SOURCE UNIT QUANTITY TOTAL

Mini funnels Shopee Store ₱ 19 10 ₱ 19

1. Create your logo design

• Produce a design that represents your product.

2. Create a sticker label design

• Put your logo and the name of the product or business.

3. Print out your sticker label

• Print your label to a good quality of sticker paper.

• Make sure that the size will fit to the bottle.

1. Prepare the lip tint bottles.

• Wash the bottles with lukewarm water to simply sanitize it.

• Make sure that the bottles are dry after washing.

2. Fill each bottle with tints.

• Start refilling bottles with one shade to another.

• Make sure to separate every shade to avoid wrong sticking labels.

3. Applying sticker label.

• Check if the bottle is dry and clean.

• Put the sticker.

• Seal the bottle with roller and bottle cups.

• Avoid having a tint stain with the sticker.

shade to its corresponding sticker label or shade name.

Regulatory and Other Compliance Issues

CHAPTER 4- MARKET PLAN

Market Analysis which includes demand and supply vis-å-vis competitors

Year 1 150,588 17,345 18,456 19,345 20,856 36,550 112,552

neglected interest for the market in the lip tint item.

Marketing and Sales Strategies

Aphrodite will use various settings to impart this message.

generation, particularly the students and the millennials.

Product Characteristics or Features

potential benefit to accomplish market entrance.