MIS30150

The Dark Side of “Data”

Harvard Business Simulation Setup

11 November 2021 MIS30150 1

11 November 2021 MIS30150 2
3
11 November 2021 MIS30150 4
11 November 2021 MIS30150 5
The “Dark Side”

Computer/Cyber Crime/Digital Security

Privacy & Data Protection

Data Quality
MIS30150 6
 Why Digital Security?

• Data is the new Oil

– Valuable Asset
• Protection of
– Physical locations, Hardware,Software
– Data (online & offline)
• Smart Devices, IoT, and IoE change security fundamentally
– Security now spans across all business functions
– Smart (distributed) devices may be target of hackers as they are
more difficult to protect, e.g. remote working
11 November 2021 MIS30150 7
 Need for Security

11 November 2021 MIS30150 8

11 November 2021 MIS30150 9
11 November 2021 MIS30150 10
 Data Leak (March 2021)

11 November 2021 MIS30150 11

 Online Security – Identity
Theft using Phishing Attacks

11 November 2021 MIS30150 12

 May 2021

• https://www.independent.ie/videos/explainer-what-ransomware-is-and-how-it-
has-affected-the-hse-40426668.html
11 November 2021 MIS30150 13
11 November 2021 MIS30150 14
 Cybercrime eMarketplace

11 November 2021 MIS40740 15

 Cybercrime eMarketplace

11 November 2021 MIS40740 16

 The Big Picture

The Organisation / Strategy

Raw Data

Clean Data
Decision Making

Data Analysis

Tactics
Data Visualisation

Data-driven Decision
Control, Monitoring

11 November 2021 MIS30150 17

 Data Quality

• Fake News
• “Alternative” Facts
• Who to believe?
• Social Media
– Suspicious behaviour (repetitive posts, torrents of messages)
utilising bogus accounts
– Why?
• Publishing and Distribution costs -> close to zero
• No global regulation of industry

11 November 2021 MIS30150 18

 March 2021

11 November 2021 MIS30150 19

 March 2021

11 November 2021 MIS30150 20

 What is real……

11 November 2021 MIS30150 21

 What is real……

• 200m+++ fake FB
accounts (and counting)
– Approximately 16%

11 November 2021 MIS30150 22

 Social Networking

11 November 2021 MIS30150 23

11 November 2021 MIS30150 24
 Stop The Press

11 November 2021 MIS30150 25

 Fake Reviews

• Fake customer reviews to either improve or

damage product/service/company ratings
– As little as EUR25 for a negative review
– EUR50 for positive five-star ratings
– EUR150 to remove negative ratings from
Google/Amazon
• Google Bombing
• Very lucrative “business”
– Case of EUR3-5m pa revenue
11 November 2021 MIS30150 26
 Fake Reviews

• https://www.irishtimes.com/business/technology/f
ake-online-reviews-of-products-a-booming-
industry-1.4506689

11 November 2021 MIS30150 27

 Data Quality

11 November 2021 MIS30150 28

11 November 2021 MIS30150 29
11 November 2021 MIS30150 30
 “Big Brother” is watching you

• Digital Cookies, Network Traffic Analysing Tools, Google,

Facebook, iCloud
• Geotagging
– Content based on the user’s location
• The GFW
– “The Golden Shield” project
– Internet policeforce: 30-50k

11 November 2021 MIS30150 31

 Big Brother is watching you

11 November 2021 MIS30150 32

 Big Brother is watching
you
• https://uk.pcmag.co
m/news/119486/wh
at-does-big-tech-
know-about-you-
basically-everything

11 November 2021 MIS30150 33

 Personal Data

• Data Collection for Business Strategy

• Every time you click on something on Amazon, around 50
unique pieces of data about you are stored, analysed
and used to create a “more convenient” and ”satisfying”
shopping experience
– Name, how long on web site, other products searched and
bought, which ISP, which keywords, which search engine, which
device, which browser and so on.

11 November 2021 MIS30150 34

11 November 2021 MIS30150 35
 Data Protection

• Data Usage

11 November 2021 MIS30150 36

 Key Takeaways

• Data is the new oil and has become a valuable

asset
• Data is money
– Data-driven decision making (Manager’s point of view)
– Selling data (…….point of view)
• Need to protect data

16 November 2021 MIS30150 37

 Business Simulation Setup
(Final MIS30150 Assignment)

11 November 2021 MIS30150 38

 Business Simulation Setup

11 November 2021 MIS30150 39

 What’s up next?

• Next week
– Monday, 22nd November 2022
•7pm – 8pm for ALL students (Online on Zoom)
– Strategic Decision Making in Action
– Big Data: Strategic Decision-Making Simulation
– Tuesday, 23rd November 2022
• 3pm – 5pm for ALL students in Q015
– “Big Data Simulation” Workshop

• Weekly online drop-in clinic between 5pm and 6pm

this Thursday
11 November 2021 MIS30150 40
 Group Project Presentations

15 November 2021 MIS30150 41