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Programme HND in Computing

Assessor Mr. Chandana Senaratharachchi Internal
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Unit 14: Business Intelligence
Unit(s)

Assignment title

Student’s name
S.M Sahan Sudharaka Wickramasinghe
List which assessment criteria Pass Me Distinction
the Assessor has awarded. rit

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B usiness Intelligence 1
Unit 14

S.M Sahan Sudharaka

Higher Nationals - Summative Assignment Feedback Form
Student Name/ID
S.M Sahan Sudharaka Wickramasinghe. ANU/A-008550
Unit Title Unit 14: Business Intelligence

Assignment Number 01 Assessor Mr. Chandana

Senaratharachchi
Date Received
Submission Date
1st submission
Date Received 2nd
Re-submission Date
submission
Assessor Feedback:
LO1 Discuss business processes and the mechanisms used to support business decision-making.
Pass, Merit & Distinction P1 M1 D1
Descripts

LO2 Compare the tools and technologies associated with business intelligence
functionality. Pass, Merit & Distinction P2 M2 D2
Descripts

LO3 Demonstrate the use of business intelligence tools and technologies

Pass, Merit & Distinction P3 P4 M3
D3
Descripts

LO4 Discuss the impact of business intelligence tools and technologies for
effective decision-making purposes and the legal/regulatory context in which
they are used.
Pass, Merit & Distinction P5 P6 M4 D4
Descripts
Grade: Assessor Signature: Date:

Resubmission Feedback:

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* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades
decisions have been agreed at the assessment board.

Business Intelligence 2
Unit 14
S.M Sahan Sudharaka
Assignment Feedback
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 Pearson Higher Nationals in
Computing
Unit 14: Business
Intelligence Assignment 01
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 Higher National Diploma in Business
Assignment Brief
Student Name /ID Number S.M Sahan Sudharaka Wickramasinghe. ANU/A-008550

Unit Number and Title Unit 14 : Business Intelligence

Academic Year 2020/21

Unit Tutor Unit 14: Business Intelligence

Assignment Title Business Process Support Mechanisms

Issue Date 16/02/2021

Submission Date 28/06/2021

IV Name & Date

Submission

ed to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and refe
Unit Learning Outcomes:

LO1 Discuss business processes and the mechanisms used to support business decision-
making.
LO2 Compare the tools and technologies associated with business intelligence
functionality
LO3 Demonstrate the use of business intelligence tools and technologies
LO4 Discuss the impact of business intelligence tools and technologies for effective
decision-making purposes and the legal/regulatory context in which they are used
Assignment Brief and Guidance:

Data and information are core to any organizational business process. Meaningful information is a
necessity to drive profitable business actions. The concept of Business Intelligence (BI) has
evolved through technologies such as Decision Support Systems (DSS) to a number of tools,
technologies, architectures and methods which involves data cleaning, data integration, data
mining, data evaluation and data representation. Hence BI can be identified as a software suite of
software and services to transform data into actionable intelligence and knowledge.

Scenario
Select any organization of your choice and assume that you are recently recruited as an
Associate Business Analyst to study organization’s current performance. Your job is to study
the systems currently in place to support the business processes in the organization and suggest
how Business Intelligence tools can be applied to improve the current situation. You are
required to prepare a report to be submitted to the Board of Directors covering the following
tasks.

Task 1
1.1. Examine business and supporting processes of the chosen organization and
differentiate between unstructured and semi structured data with examples.
1.2. Evaluate the benefits and drawbacks of using application software as a mechanism
to support the business processes in the organization.

Task 2
2.1. Compare with examples, the systems currently available to support decision making
process at different management levels of the organization and suggest information systems
/ technologies that can be implemented to enhance the decision-making process.
2.2. Determine what business intelligence is and select one business intelligence tool to be
implemented to the organization. Justify your selection with reference to the functionalities
of the suggested tool.
Task 3
3.1. Design a functional interface to one of the processes that support decision making of the
suggested BI tool in task 2.2. Critically review the design and evaluate how it meets the
specified business or use requirement.
3.2. Based on the review, identify the customizations required to the initial design. Customize
the functional interface to ensure it meets the user requirements.

Task 4
4.1. Research the competitors of the chosen organization and discuss how they have used
business intelligence tools to make decision making process more effective and improve the
overall performance of the organizations.
4.2. Sharing data within the organization through a BI tool can raise legal, ethical and
professional concerns. Explore the legal issues that may result when using business intelligence
tools (Eg: Data protection laws, Cyber security, etc.) and evaluate how the chosen
organization and extend the target audience / gain a competitive advantage by securely
exploiting Business Intelligence tools.
 Grading Rubric

Grading Criteria Achieved Feedback

LO1 Discuss business processes and the mechanisms

used to support business decision-making.

P1 Examine, using examples, the terms ‘Business

Process’ and ‘Supporting Processes’.
M1 Differentiate between unstructured and semi-
structured data within an organisation.
D1 Evaluate the benefits and drawbacks of using
application software as a mechanism for business
processing.
LO2 Compare the tools and technologies associated
with business intelligence functionality

P2 Compare the types of support available for

business decision-making at varying levels within an
organization.
M2 Justify, with specific examples, the key features of

Business Intelligence 11
Unit 14
S.M Sahan Sudharaka
business intelligence functionality.
D2 Compare and contrast a range of information
systems and technologies that can be used to support
organisations at operational, tactical and strategic
levels.
LO3 Demonstrate the use of business intelligence tools
and technologies
P3 Determine, with examples, what business
intelligence is and the tools and techniques associated
with it.

P4 Design a business intelligence tool, application

or interface that can perform a specific task to
support problem-solving or decision-making at an
advanced level.

M3 Customise the design to ensure that it is user

friendly and has a functional interface.
D3 Provide a critical review of the design in terms of
how it meets
a specific user or business requirement and identify
what customization has been integrated into the
design.

LO4 Discuss the impact of business intelligence tools

and technologies for effective decision-making
purposes and the legal/regulatory context in which
they are used
P5 Discuss how business intelligence tools can
contribute to effective decision-making.

P6 Explore the legal issues involved in the secure

exploitation of business intelligence tools.

M4 Conduct research to identify specific examples of

organisations that have used business intelligence
tools to enhance or improve operations
D4 Evaluate how organisations could use business
intelligence to extend their target audience and make
them more competitive within the market, taking
security legislation into consideration.
 Acknowledgement

I am sahan sudharaka. I take this opportunity to express my gratitude to everyone who supported me
throughout this security assignment. I am grateful for their ambitious guidance, invaluable criticism
and friendly advice on assignments. I am sincerely grateful to them for sharing their truthful and
brilliant views on a number of issues related to the assignment. I would like to express my heartfelt
gratitude to Mr.chandana senarath for her support and guidance. I am grateful to Esoft Metro
Campus for providing me with the facilities and conduction conditions required for my security
assignment.

Business Intelligence 15
Unit 14
S.M Sahan Sudharaka
Table of Contents
Acknowledgement..............................................................................................................................15

List of figures......................................................................................................................................18

List of Tables......................................................................................................................................19

Introduction........................................................................................................................................20

Task 01................................................................................................................................................20

LO1) Discuss business processes and the mechanisms used to support business decision-
making.20

Examine, using examples, the terms ‘dialog axiata plc Business Process’ and ‘Supporting
Processes’..........................................................................................................................................20

Differentiate between unstructured and semi-structured data within an organization..........23

Evaluate the benefits and drawbacks of using application software as a mechanism for
business processing...........................................................................................................................29

Task 2..................................................................................................................................................31

LO2) Compare the tools and technologies associated with business intelligence functionality..31

Compare the types of support available for business decision-making at varying levels within
an organization.................................................................................................................................31

Justify, with specific examples, the key features of business intelligence functionality...........34

compare and contrast Range of information systems and technologies that can be used to
support organizations at operational, tactical and strategic levels.......................................................36

LO3) Demonstrate the use of business intelligence tools and technologies...................................39

Determine, with examples, what business intelligence is and the tools and techniques
associated with it...............................................................................................................................39

Design a business intelligence tool, application or interface that can perform a specific task
to support problem-solving or decision-making at an advanced level.................................................47

Customize the design to ensure that it is user friendly and has a functional interface............50
 Provide a critical review of the design in terms of how it meets a specific user or business
requirement and identify what customization has been integrated into the design..............................51

Task 04................................................................................................................................................53

LO4) Discuss the impact of business intelligence tools and technologies for effective decision-
making purposes and the legal/regulatory context in which they are used..............................................53

Discuss how business intelligence tools can contribute to effective decision- making.............53

Explore the legal issues involved in the secure exploitation of business intelligence tools......54

Conduct research to identify specific examples of organizations that have used business
intelligence tools to enhance or improve operations............................................................................58
Evaluate how organizations could use business intelligence to extend their target audience
and make them more competitive within the market, taking security legislation into.........................60

Conclusion...........................................................................................................................................62

Gantt chart..........................................................................................................................................63

Reference.............................................................................................................................................64
List of figures
Figure 1 Dialog.....................................................................................................................................20
Figure 2 Business process....................................................................................................................24
Figure 3Process....................................................................................................................................27
Figure 4 my Dialog app........................................................................................................................28
Figure 5 dialog smart Life....................................................................................................................28
Figure 6 MY Dialog.............................................................................................................................29
Figure 7 Different levels in the organization Three-level pyramid......................................................37
Figure 8 Data warehouse......................................................................................................................42
Figure 9 Dashboard..............................................................................................................................43
Figure 10 AD Hoc Reporting...............................................................................................................44
Figure 11 Data discovery.....................................................................................................................44
Figure 12 Cloud data service................................................................................................................45
Figure 13 HR Management through dash board..................................................................................47
Figure 14 Statement of Financial position...........................................................................................48
Figure 15 Statement of Financial position..........................................................................................49
Figure 16 functional interface..............................................................................................................50
List of Tables

Table 1 Differentiate between unstructured and semi-structure..........................................................23

Table 2 Important features about tools and technologies.....................................................................46
Introduction

The following report is based entirely on research. I was free to choose any public business
organization that regularly publishes revenue reports in Sri Lanka on their website. After much
exploration and exploration, I came to choose Sri Lanka Dialog Axiata PLC, one of the top
networks around Sri Lanka. The following report contains some details about the business
intelligence and decision-making support systems along with the complete history and activities of
the company I selected.

Figure 1 Dialog
Source: (Admin@contacts.lk, n.d.)

Task 01

LO1) Discuss business processes and the mechanisms used to support business
decision-making.

Examine, using examples, the terms ‘dialog axiata plc Business Process’ and
‘Supporting Processes’.

Background of Sri lanka dialog axiata plc

Dialog is Sri Lanka's leading mobile service provider. Sri Lanka's mobile industry is one of the most
competitive markets in the region, with five operators competing for a total population of 21.7
million, and competition between the five operators, Dialog, Mobitel, Etisalat, Airtel and Hutch, is
expected to remain high for many years to come. in front of.

They are a hospitable team that serves Sri Lankans around the world and therefore marketing
management relationships are essential. More than most companies lend. To be effective people,
people need to build relationships in their personal and professional lives. Two important factors
need to be understood in order to build a relationship: First, a sustainable relationship benefits both
parties; Second, communication is the only tool for building and maintaining relationships. This is
undisputed in personal relationships, but the same applies to professional factors. The relationship
between the parties is complex and it will take a long time to 'get it right'. By understanding which
stakeholders are important and the information that best meets their needs as well as how to best
deliver the needs of the organization, it is possible to minimize some of the inherent difficulties in
communication and thereby help to improve the business.

The respective VISION and the MISSION of the company

Vision

To be the undisputed leader in the provision of multi-sensory connectivity resulting always, in the
empowerment and enrichment of Sri Lankan lives and enterprises.

Mission

To lead in the provision of technology enabled connectivity touching multiple human sensors and
faculties, through committed adherence to customer-driven, responsive and flexible business
processes, and through the delivery of quality service and leading edge technology unparalleled by
any other, spurred by an empowered set of dedicated individuals who are driven by an irrepressible
desire to work as one towards a common goal in the truest sense of team spirit.

Objectives of the company

1. Value and profit leadership

2. Quality leadership
3. Market leadership
4. Corporate leadership
Departments and their responsible Business Process

Technology department-Extends to the design, development and implementation of multiple

networks Services not limited to band mobiles, broadband and fixed Line, digital television and
international telecommunications infrastructure. Generations of mobile phone technologies run up to
the latest 4G technologies Dialog Group enables mobile FD-LTE and fixed TD-LTE networks This
department operates. BP-IT systems development and software develop This belongs to the
support process as it develops.

Operating department- Leading mobile, broadband, fixed line, international and digital sectors
Dialog Group TV Strategic Business Units. Spreads over group corporate strategies, business
management and overall operations
Group management. BP-This belongs to the management process and formulates strategies
for the development of the company.

Marketing department -It recognizes if business owners everywhere want to make money. They
sell their product or services. marketing function is a role that helps the company identify and source
potential products for the market and then separate them from similar products and promote them.
Typical marketing functions in a large business can include perfect market research. Produce a
market plan and product development, as well as closely monitor advertising, promotion, sales,
customer service and public relations. BP-This belongs to the management process and a part of
the marketing process evaluates the enterprise performance which is an objective of the
management process.

Finance department - The best basis for economic activity is finance. Finance is the key to
accessing all resources for production and trade. Accounting is a way of keeping track of a
company's activities, but finances bring a business to life, financing it through every part of the
company's operations. There should be correlations between different processes and this is where
financial activity can play a crucial role It is often useful to note that contemporary organizations
have dedicated project office teams to every aspect of this work. BP- This belongs to the
management process and does not add value to the end customer who is more inclined to
monitor and analyze the business process.

Source: (S. Akshana , 2019)

Differentiate between unstructured and semi-structured data within an organization.
Key Structured data Unstructured data
Characteristics 1. Pre-defined data models 1. No pre-defined data model
2. Usually text only 2. May be
3. Easy to search Text,images,sound,video,or
other formats
3. Difficult to search

Resides in 1. Relational databases 1. Application

2. Data warehouses 2. No SQL databases
3. Data ware house
4. Data lakes
Generated by 1. Human or machines 1. Humans or machines
Typical 2. Airline reservation systems 1. Word processing
Applications 3. Inventory control 2. Presentation software
4. CRM systems 3. Email clients
5. ERP systems 4. Tools for viewing or editing
media
Examples 1. Dates 1. Text files
2. Phone numbers 2. Reports
3. Social security numbers 3. Email messages
4. Credit card numbers 4. Audio files
5. Customer names 5. Video files
6. Addresses 6. Images
7. Product names and 7. Surveillance imagery
numbers
8. Transaction information
Table 1 Differentiate between unstructured and semi-structure

Source: (Datamation, 2018)

1.2 Business process

Figure 2 Business process

Source: (Freshcodeit.com, n.d.)

A business process is a collection of relevant tasks that find the end of delivering a service or product
to a client. A business process is defined as a set of activities and tasks that accomplish an
organizational goal once it is completed. The process should include clearly defined inputs and a
single output. These inputs are made up of all the factors that directly (indirectly or indirectly)
contribute to the added value of a service or product. These factors can be classified as management
processes, operational processes and support business processes.
Management processes control the performance of an organization's operating system. Operations is
the core business. Supporting processes such as human resources and accounting are implemented
for basic business processes.

Since the conception of Adam Smith in 1776, the definition of the business process and the
development of this definition have led to fields of study such as operational development,
operational management, and the development of various business management systems. These
systems have created an industry for BPM software, which seeks to automate process management
by connecting various process actors through technology.
More about this source textSource text required for additional translation information
Source: (Appian.com, n.d.)

Type of business process

Moments before companies are formed, the business processes of companies with workplaces, time
tracks, and staff schedules begin to take effect. Any business process starts with the idea of
developing an activity system and a functional structure.

The business process begins with a customer interview and ends when the customer is satisfied with
the product or service. The purpose of describing business processes is to look at the issues and gaps
that lead to work and confusion in different sectors of the company.

There are three types of business-processes:

Management: Business processes that manage the performance of a system. Corporate management
or strategic management can be examples of this type. A time tracker can play a supporting role in
managing business processes.

Operations: The main business of a company and provides the basic income flow businesses
processes. The time tracker acts as a controller in this process. Examples of manufacturing,
marketing and sales operations business processes.

Support: Business processes that serve the core business. For example, accounting, human resource
management, technical support. Time tool is a key tool for human resource management. In addition,
scheduling software can be integrated with accounting software and technical support services to
optimize the company's business operations.
Source: (CrocoTime - Time Tracker & Employee Timesheet Software, 2016)

Important of business process management

In such a dynamic technology market, business leaders are influenced to stay competitive and
improve productivity by reducing costs and improving business processes. To overcome these
challenges, many organizations are focusing on the potential benefits of Business Process
Management (BPM) software, such as improved operational efficiency, improved customer service,
and improved product and service innovation.
BPM software is important because it enables organizations to gain a competitive advantage by
assisting business leaders to improve organizational performance by analyzing, designing, executing,
controlling and modifying operational business processes. It also helps managers and CEOs to
measure, respond and control all operations and apply IT solutions directly to them. If a BPM system
is not operational, BPM solutions help to coordinate staff activity enhancement by automating staff
day-to-day workforce manual.
Implementing a BPM solution for your organization will help business leaders respond quickly to
challenges and opportunities and make the right decisions for overall company growth.
BPM is often used in conjunction with BPM software to optimize business processes, including Lean
and Six Sigma, which are continuous process improvement (CPI) methods. BPM can act as a catalyst
to accelerate the Lean and Six Sigma system, and enhance business efficiency and profitability by
improving business processes with three main components: agility, efficiency, visibility and
efficiency.

Agility
Adapting business processes to new conditions is increasingly important, especially as the business
environment is constantly changing. BPM software helps to speed up business processes through a
framework that requires strict documentation of process steps. This rigidity of BPM technology
helps to provide a clear understanding of every step of the workflow process.
This kind of detailed knowledge helps organizations to understand the impact they can have on their
processes. An organization that understands the impact that changing its business processes can have
on an organization's profitability is better equipped to adapt to sustainable change and can deploy the
best possible option quickly.
Visibility
BPM uses state-of-the-art software programs to automate processes, monitor business activities, and
reveal information about how business processes work in real time. Process automation shows how
the process works without labor intensive manual monitoring techniques. This large transparency
allows management to better understand the processes they monitor, to detect their effects, and to
directly change the structure and flow of processes.
Efficiency

You can find businesses that implement BPM software to increase productivity and reduce
productivity. Consequences of the benefits of BPM technology include determining how the process
operates under optimal conditions, adapting the process to high performance, and allowing
controllers to monitor the future performance of the process. BPM software helps to increase activity
productivity by minimizing errors and redesigns by removing redundancies and automating tasks.As
business leaders experience more pressure to improve business processes, the importance of this
technology also increases when it is realized that BPM software can be used to meet and enhance
business efficiency and Lean & Six Sigma efforts.
BPM's transparency and activism to improve processes enables companies to monitor their current
operations, make necessary changes to maximize product production productivity and profitability,
and align business processes with business objectives.
(Best BPM Tools, Vendors, Software and BPMS, n.d.)

Figure 3Process

Source: (Process Street, 2019)

What are the application software used in the given process models.

The services provided by Dialog Axiata primarily use the application software's secure
authentication system, which prevents unauthorized users from accessing sensitive corporate
information and making it easy for any user to view and explain. The software is easily accessible to
any user who needs it. The mobile phone is easy to download and install for all users

Figure 4 my Dialog app

Source: (Dialog.lk, 2019)

Figure 5 dialog smart Life

Source: (Dialog.lk, 2019)

Figure 6 MY Dialog

Source: (Dialog.lk, 2019)

Evaluate the benefits and drawbacks of using application software as

a mechanism for business processing.
The various packages include enterprise resource planning, human resource management, customer
relationship management, supply chain management, and external software commercial applications.
These different types of application packages are intended to be used for different businesses and are
tailored to the needs of individual industries.
ERP software is a commonly used application package. An integrated system that allows companies
to control everything that happens in the business. These types of packages are available for a variety
of industries and can be configured to meet specific requirements.
Both human resources and customer management application packages are important in the settings
that customers have to deal with. Human resource packages allow employees to manage and
customer service packages allow customers to manage and make their purchases. These types of
packages are also bundled with existing supply chain packages. The more customers buy, the more
products and supplies the company has to supply. When there is a high demand for supplies, there
should be more employees managed by human resources packages.
Source: (Reference.com, n.d.)

Advantages
Their only big advantage is that they meet the real needs of the user. Because they are specifically
designed for one purpose, the user knows that they need to use one specific piece of software to do
their job.
Custom-made applications minimize the threat of viruses invading, thus restricting access to any
business that may be involved and protecting their network.
For security reasons, the licensed application receives regular updates from the developer. In
addition, the developer regularly sends teams to resolve any issues that may arise from time to time.
Any problem can be solved

Disadvantages
Developing application software designed to meet specific objectives can prove to be quite costly for
developers. This affects the organization's budget and their revenue stream, especially if it takes a
long time to develop software that is generally unacceptable.

Some software designed specifically for a business is not compatible with other generic software.
This is something that can prove to be a huge hindrance for many corporations.

They take a long time to develop and require constant communication between the developer and the
customer. This delays the entire production process and can sometimes prove harmful.

Applications that are widely used and then shared over the Internet pose a real threat of being
infected by software, computer viruses, or other malicious programs.
(Tech Spirited, 2011)
Task 2

LO2) Compare the tools and technologies associated with business intelligence
functionality.
Compare the types of support available for business decision-making at varying levels
within an organization.

Introduction to Decision-making and Business management levels

Long-term decisions affecting the company as a whole belong to the highest management levels,
while decisions affecting day-to-day operations fall to bottom management. All decisions relate
directly or indirectly to broader management functions: planning, organizing, leading, staffing and
controlling

Source: (Chron.com, 2012)

Responsible Decision-making at Sri Lanka dialog axiata PLC

Sri Lanka dialog Axiata PLC seeks to effectively influence and guide executives, workers, and
various partners in activities that are important for maintaining confidence in the company's integrity
while effectively advancing the business ethics and employee code of conduct ethical and credible
decision making. Demonstrate group commitment to ethical practices.Different levels of
management can determine the command chain within an organization as well as the size of the
authority earned by all management positions and the decision-making influence in general.A
business can have different levels of executives. Management levels refer to the difference between
different administrative positions in a business entity. Management levels depend on its size, specific
offices and scope of feedback. The real criticisms of the levels are that they explain the authoritarian
relationship of a business.

Considering the importance and commitment of management, we can distinguish three levels of
management in particular:

1. Administrative, managerial, or top level of management

2. Executive or middle level of management
3. Supervisory, operative, or lower level of management
Administrative, managerial, or top level of management

Director of the Board of Management level of organization and management consists of the CEO
or Director. It is the ultimate source of power and authority as it oversees the objectives, policies
and procedures of a company. Their top priority is strategic planning and implementing overall
business success.

High level management roles and responsibilities can be summarized as follows:

1. Enterprise Objectives and Comprehensive Policy Formulation.

2. Issuing necessary instructions to prepare special budgets, schedules and action plans of
the department.
3. Formulation of strategic plans and policies for the organization.
4. Appointing executives for mid-level management, i.e. departmental managers.
Establishing controls in all corporate departments.
5. As it has a board of directors, a high level of management is also responsible for
communicating with the outside world and the shareholders of the organization are
responsible for the operation of the business.
6. Overall guidance, guidance and encouragement of unity and cooperation.

Executive or middle level of management

Branch and departmental managers form this central management level. These individuals are
directly responsible to top management for the performance of their departments and devote
more time to organizational and directional tasks. For small organizations, there is often only one
level of mid-level management, but large businesses can see the senior and junior levels at this
mid-level.

The roles and responsibilities of mid-level management can be summarized as follows

1. Implement the organization's plans in accordance with the policies and regulations set out
at the highest management level.
2. Develop plans for sub-units of the organization they oversee.
3. Participate in lower level management recruitment and training activities.
 4. Interpretation and interpretation of policies from top level management to lower
level management.
5. Sending reports and data to top management in a timely and efficient manner.
6. Evaluate the performance of junior managers.
7. Encourage lower level managers to improve performance.
Supervisory, operative, or lower level of management

This level of management consists of supervisors, foremen, divisional officers, superintendents and
all other executives whose duties must largely coincide with the direction of human resource
supervision and operations personnel. Simply put, lower level managers are primarily concerned
with activating and coordinating the day-to-day workflow that ensures project completion.

1. Assigning jobs and tasks to different workers.

2. Guiding and advising workers on day-to-day activities.
3. Monitoring both the quality and quantity of the product.
4. Maintaining good relationships within the lower levels of the organization.
Act as intermediaries by communicating employee issues, suggestions and recommended appeals to
a higher management level and on the other hand explaining higher level goals and objectives to
employees.

1. Helping to resolve and resolve workers' grievances.

2. Supervise and direct their subordinates.
3. Participate in the process of recruiting and training their employees.
4. Organizing materials, machinery, tools and resources required to perform
organizational functions.
5. Preparation of periodic reports on the performance of employees.
6. Maintaining discipline, decoration and unity in the workplace.
7. Improving the overall image of the enterprise due to the relationship with the
employees. (SpriggHR, 2020)

Support available for business decision-making at varying levels within an organization.

Operational management level

The level of operation is concerned with the day-to-day business transactions of the organization.
Examples of users at this management level include cashiers at a point of sale, bank negotiators,
hospital nurses, and customer service staff. Users at this level make structural decisions. This means
that the rules that guide them in making decisions are defined.
For example, if a store sells goods on credit and they have a credit policy that limits borrowing. It is
up to the salesperson to decide whether or not to lend to a customer.

Tactical management level

These organizational levels are dominated by mid-level managers, department heads, supervisors,
and so on. Users at this level usually monitor users' activities at the operational management level.
Tactical users make semi-structured decisions. Decisions are based in part on guidelines and
judgment calls. For example, a tactical manager may examine a customer's credit limit and payment
history and decide to make an exception to increase the credit limit for a particular customer. This
decision is partly structured because the strategic manager must use existing information to identify a
payment history and the higher percentage allowed to benefit the firm.

Strategic Management Level

This is the most senior senior level in an organization. Users at this level make non-structural
decisions. Senior level managers are concerned about the level of long-term planning organization.
They use information from strategic managers and external data to guide them in making non-
structured decisions.

Source: (Guru99, 2019)

Justify, with specific examples, the key features of business intelligence functionality.

Introduction to business intelligence functionality

BI (Business Intelligence) is a set of processes, architecture and technologies that translate raw data
into meaningful information that leads to profitable business operations. It is a set of software and
services that translate data into active intelligence and knowledge.
BI has a direct bearing on the strategic, strategic and operational business decisions of the
organization. BI assists in making fact-based decisions using historical historical data rather than
hypotheses and gut feelings.BI Tools analyzes data and creates reports, summaries, dashboards,
maps, charts and charts to give users a detailed understanding of the nature of the business.

Key features of Business Intelligence functionality

Interactive dash board

The Interactive Dashboard of Business Intelligence Solutions provides a complete and real-time
overview of all the important factors that help business leaders determine their future course of
action. With executive dashboards, KPIs are easy to set up and track to track the progress of any
project or process. Users can use dashboards to identify and remove process barriers. Dashboards
reduce response time and facilitate data filtration and faster processing.

Example –

1. Dashboards and Data Visualization - Business Intelligence

Development of Dialog Axiata Dashboard via Tableau for real-time performance monitoring.
Table training has been provided to several employees in various business sectors.

Location Intelligence
With geo-mapping, business intelligence service providers help their clients develop business
strategies that target specific geographies. It gives a clear idea of why the business is doing well in
some areas. While making losses from a few others. Treating according to their geographical
location can lead to better relationships with end users and customers.
Example –
I Locate is the best way to monitor the movement of your vehicle at any time and work on any
network. Rs. 7,950 / - This service is available to a driver or even an executive with a small business
owner.
You can monitor the vehicle from the I Locate app on your Android smartphone or from your
computer. Even if you do not have a smartphone, now you can easily find the locations of your
vehicles and the location history of each vehicle by sending an SMS.
All you have to do is install the I Locate Pro (GPS) device in your vehicle and activate the I Locate
service on your mobile phone.
Ranking Reports
This feature enables users to generate team-specific reports that help identify products, businesses,
locations, individuals, groups, and others as best and worst performers. Filtering and sorting options
allow users to enter different dimensions and business criteria for in-depth analysis.

Pivot Tables
Turntables help to process the data needed to draw relevant business acumen. Functions such as data
sorting, calculations. Here are some common features of Summary Turning Tables: As an
alternative, they are used by companies to predict market trends and analyze business information.

Interactive Reports
Their primary function is to ensemble large amounts of data for easy-to-understand information for
better interpretation. In addition, users receive a variety of ideas to identify business trends and
adjust anomalies for smooth business behavior. Features like record drill-down, conditional
formatting, time series zoom help them with this.
In addition to the items listed above, operational reports, provisional reports. In addition, open
integration, metadata layer, user-specific security, etc. are essential elements of business intelligence
solutions.
Source: (Visualmodo, 2020)

compare and contrast Range of information systems and technologies that can be used
to support organizations at operational, tactical and strategic levels

Decision Assistance System (DSS) is a computerized program used to assist in the determination,
judgment, and action of an organization or business. DSS analyzes and analyzes large amounts of
data, providing detailed information that can be used to solve problems and make decisions.
Now as a comparison I would like to give a simple example of tactical, operational and strategic
level cognition.

Tactical level -Offer a 10% discount to get more sales this month.
(A tactical decision is made in isolation; it is short-lived and does not take into account the overall
business or other factors)
Operational level - 10% discount that can be activated through a discount code for redemption over
the internet and scannable bar codes and promo codes that can be used in our stores. Allow
customers to use discounts throughout the month, so no unique code is required.
(Operational decisions explain how things work, dependencies, descriptions, processes, and
execution)

Strategic level- We wanted to give a discount but we are selling a premium brand. Even if
we can bring a discount to customers this month, it will erode the value of our brand. Instead,
we need to do marketing that promotes the quality and uniqueness of our products.

(A strategic decision is not isolated but includes several strategic decisions that work
together to support a higher corporate strategy)

For example, there is a three-level pyramid model based on the types of decision at
different levels in the organization.

Figure 7 Different levels in the organization Three-level pyramid

Source: (ResearchGate, n.d.)

Comparison of different kinds of information systems.

Using the four-level pyramid model, we can now compare how our model information system differs
from each other.

Transaction processing system (Tps)

The organization uses transaction processing systems to record day-to-day business transactions.
They are used by users at the operational management level. The main purpose of a transaction
processing system is to answer common questions such as;

1. How laptop was sold today?

2. How much inventory do we have at hand?
The TPS system answers the above questions in a timely manner by recording day-to-day business
transactions.

1. Decisions made by operational managers are general and highly structured.

2. The information generated by the transaction processing system is very detailed
Management information system

Strategic managers use Management Information Systems (MIS) to monitor the organization's
current performance. The output of a transaction processing system is used as input to a management
information system. The MIS system analyzes input with a standard algorithm that adds, compares,
and summarizes product quality results to product reports used by strategic managers to monitor,
control, and predict future performance.

For example, input from a point-of-sale system can be used to analyze trends in well-performing and
non-inactive products. This information can be used to place future inventory orders, such as
increasing orders for well-executed products and decreasing orders for inactive products.

Includes examples for management information systems

Sales Management Systems - They receive input from the point of sale
Budgeting Systems - Provides an overview of how much money is being spent on the organization
in the short and long term.
Decision support system (DSS)
Critical support systems are used by senior management to make extraordinary decisions.
Decision-making support systems use input from internal systems (transaction processing systems
and management information systems) and external systems.
The main purpose of decision-making support systems is to provide solutions to unique and ever-
changing problems. Answers questions such as decision support systems
1. If we double the production volume of the factory, what will be the impact on
the productivity of the workers?
2. What happens to our sales if a new competitor enters the market?

Modern mathematical models and statistical techniques (probability, predictive modeling, etc.) are
used to provide decision-making support system solutions and are highly interactive.
(Guru99, 2019)

LO3) Demonstrate the use of business intelligence tools and technologies.

Determine, with examples, what business intelligence is and the tools and techniques
associated with it.

Introduction to BI Tools
BI tools are software types used to generate, process, analyze, and visualize large amounts of past,
present, and future data to generate active business understanding, create interactive reports, and
simplify decision-making processes.
(www.datapine.com, n.d.)

They have been instrumental in digitizing businesses with innovative solutions customized to meet
unique needs. Our extensive service offering is designed to meet the ever-changing needs of a
growing business. Dialog Enterprise Tools is specifically designed to provide strategic support and
empower the customer. Allows you to manage your business dynamics easily, efficiently and
quickly.
Dialog BI tool
Dialog Enterprises, the Corporate Solutions Division of Dialog Axiata PLC, says that Sri Lankan
enterprises provide solutions to the SAS (Software as a Platform) platform, which can save
significant costs for companies seeking to use licensed business application software.

The SaaS (as a software service) platform allows users to remotely access software and its activities
as a web-based service, and allows organizations to access business operations at a lower cost than
licensed applications.

Unlike traditional solutions that require a license fee, SaaS solution platform users only need a
monthly subscription fee to use the software. Users no longer have to bear the cost of daily
maintenance, upkeep or installation. The web-based tool is priced based on parameters such as the
number of employees using the application.

Dialog HRPal is the first SaaS Active Business Tool offered by Dialog Enterprises for small and
medium enterprises in Sri Lanka. Together with Microimage, the creator and developer of Dialog
HRPal, a leading specialist in human resource products in Sri Lanka, we make it truly a Sri Lankan
product. An Internet-based management tool helps organizations manage and plan their human
resource (HR) functions at minimal cost.The use of Dialog HRPL offers significant advantages to
clients as it requires shorter deployment time, lower cost, painless upgrades, higher economy and
hassle-free maintenance. It manages the employee profile; Monitoring employee professional
progress; Formalizing time and attendance with joint pay administration; Full-time employee self-
service skills, training management; Provide business acumen for performance management and
management at all levels to make people-centered decisions based on performance.

(www.dialog.lk, n.d.)

Datathon for Big Data Analytics Community

Dialog Axiata PLC, IdeaMart & Axiata Analytics Center, Sri Lanka's leading liaison provider, hosts
the largest data science hackton ever in Sri Lanka, where it specializes in analyzing large data,
analytics and machines to feed a pool of specialized specialists to solve real data problems. Will be
done. Develop the skills needed in this fast-growing specialty and increasingly connected and data-
based world.
Sri Lanka's first data science hackton festival on smart city planning. With the ultimate goal of
developing a machine learning algorithm based on the provided datasets, data enthusiasts in Sri
Lanka and the wider region will have the opportunity to connect with like-minded professionals.
Considered a data-centric hackathon, Datathon will challenge participants to develop weekend
models and insights that provide sophisticated pseudo-datasets and practical solutions for businesses
and societies.

“A successful company in the future will be data based and analytics first. As Dialogs, we are our
customer partners in embracing the power of innovation and digital evolution, which requires more
data retrieval skills than we have today. Our Dataton, our partners Microsoft, Huawei, provide a
platform for top-notch and international data science skills in Sri Lanka. And serve as viable business
solutions. "Dialog is proud to host Sri Lanka's first data science hackathon on smart city design,
particularly relevant to an increasingly urbanized world."

Introduction to BI technologies

More people than ever before have recognized the importance of various business intelligence
technologies and business intelligence tools, which can be defined as the ability to capture value
from big data - the discovery, collection and analysis of digital data by tools and techniques. For
decision makers who want to improve their business acumen, the business acumen technologies you
should consider in developing an active business acumen

(www.dialog.lk, n.d.)
Data warehouse

Figure 8 Data warehouse

Source: (Team, T. 2018)

You can use a database to consolidate data from one or more of the unequal sources, creating a
centralized database of data. Basically, it maintains a copy of the information from the original
transaction systems, so you only need a single query engine to view the data you need. A database is
useful if you want to keep a big picture of your organization / business, historical data, improve the
quality of your data (more stable, less bad data, etc.) or combine all the data from different sources.
A single data formats.
Dashboard

Figure 9 Dashboard

Source: (Anon, 2021)

The dashboard is a real-time user interface that displays information, usually readable, on a single
page, visualizing data using charts and charts. In real time, we mean that most dashboards can be
dragged to a web page that is linked to a database so that the data displayed is constantly updated and
refreshed. Dashboards show summaries, major trends, comparisons, and exceptions of both current
and historical data. This allows you to simultaneously view the performance and status of different
parts of an organization and make informed business decisions.
Ad Hoc Reporting

Figure 10 AD Hoc Reporting

Source: (www.scnsoft.com,

n.d.)
A general business term that refers to a report or format produced to answer a business question. The
main reason for provisional reporting may be to fill in a blank on a need that did not have a regular
report. Or you can use it to help you make an important business decision

Data Discovery

Figure 11 Data discovery

Source: (FineReport, 2020)
Data retrieval, sometimes referred to as knowledge retrieval, is essentially a pattern search tool. It is
usually difficult to find an understandable structure among dozens of fields in large contact
databases. Data retrieval software can analyze large amounts of data to extract information from that
set, and can extract previously unconfirmed patterns, outsiders, associations, and affiliates. Data
retrieval applications are so widespread that they are often used as applications for passwords or
marketing purposes, as they are often used in applications for large-scale data processing and
computer decision-making systems.

Cloud data service

Figure 12 Cloud data

service Source: (Kopanev.I,

2019)

An increasing number of businesses are coming because of the new efficiency and capabilities that
cloud data service providers can offer. Using cloud data services means you can access IT resources,
data storage, customer relationship management, enterprise resource planning and marketing
automation from anywhere. Data integration, conversion, management, and security activities are no
longer associated with physical bodies. This means you can access information at anytime from
anywhere that offers unprecedented speed, speed, reliability and security
(myuancao, 2014)
Important features about tools and technologies associated with BI functions

BI Tools
They allow users to work with dynamic
real-time data and represent a wide range of
information.
The BI tools have been redesigned to ensure
that large volumes of information are
viewed without error.
BI technologies
Reporting using simplified options is
simple.
A portion of these technologies execute
interfaces that are completely user-friendly
like dashboards.

Allow clients to plan high-level financial BI technologies do not produce significant

relationships and operations based on past experience.
shows and future goals.
Production, trading and distribution of It allows the association to focus more and
public assistance clients to identify. more on honorable work
Simple to use and does not require any IT The company is able to bring information
specialist. sources together, enhance investigations and
receive error warnings.
Table 2 Important features about tools and technologies

Source: Author developed

Design a business intelligence tool, application or interface that can perform a specific
task to support problem-solving or decision-making at an advanced level.
HR Management through dash board

Figure 13 HR Management through dash board

Source: Author developed

Statement of Financial Position of Sri Lanka dialog axiata PLC through Descriptive Analysis

Figure 14 Statement of Financial position

Source: (Introduction to the Company, n.d.)
Figure 15 Statement of Financial position.
Source: (Introduction to the Company, n.d.)
Customize the design to ensure that it is user friendly and has a functional interface.

Figure 16 functional interface.

Source: Author developed

The user must log in to their account to get their information as soon as possible, or they will be able
to create a new account.
The system can be accessed, creating a simple user-friendly interface as described above, allowing
the user to add new employee information to the HR dashboard or view any existing employee in the
relevant company. As the HR dashboard contains graphical representations of existing employees,
the dashboard can be configured as an interface for brief search of employee information.

Provide a critical review of the design in terms of how it meets a specific user or
business requirement and identify what customization has been integrated into the
design.

Author discussed the types of support available in making business decisions as needed. Includes key
elements of BI activation and some of the technologies mentioned that can support our organization
at various levels.
Author here to discuss what business intelligence is and the tools and techniques involved. After
discussing business intelligence, a company should design a business intelligence tool or application
or interface for better performance. After designing a design, the design should be customized to
ensure that it is user-friendly. Part 1 provides a critical overview of how it meets a specific user or
business need and identifies the author with the customization integrated into the design.
Example 01
The store owner uses BI analytics applications to gather statistical information about the average
wholesale store sales rate. It helps to find the total income earned in one day. Data is collected from
each store survey and consumer survey to determine the competitive status of different markets. By
analyzing these trends from year to year, it helps management to offer month-to-month and day-to-
day discounts on sales.

Tools and techniques of BI

Initially, BI tools were primarily used by data analysts, economy scientists, and other IT
professionals. BI platforms are used by business executives and workers themselves, however,
thanks to the development of self-service BI and database tools and dashboards.
Some of the tools and techniques involved are as follows:
Data collection
The first step in gaining business intelligence is data collection. There are various methods of data
collection that can provide reliable information for statistical analysis and help an organization make
a data-based decision.

Surveys

Web surveys or Internet surveys are defined as the collection of data and the sending of a survey or
questionnaire to a sample of respondents over the Internet and thereby the response to the survey
through the World Wide Web. Respondents can send web surveys through various media such as
embedded emails and social media. A web browser that uses a web survey, response questionnaire is
stored in a database based on survey response websites.

An example of an online web survey is when a retailer wants to do a market research study on the
buying habits of their sellers and customers. In this case, customers can receive an email from the
retail organization asking them to complete the survey. Other survey distribution methods may
include SMS surveys, website embedding, and social media.

In-person surveys (interviews)

Personal Interviews - In this method, if the respondent finds it difficult to answer certain questions,
they will not be interested in the topic and it will be easier to identify the wrong feedback using
observational methods such as body language, expression and tone of voice. This is a cheap way,
For example - if our organization conducts interviews to evaluate immediate supervisors of
employees. In such a case, supervised evaluation survey questions can be used to conduct the
interview to gather accurate information to promote a better work culture within the organization.

Email survey
One of the most commonly used methods for distributing a web survey is to send the survey by
email. This email can be sent as an email to existing customers as well as prospective clients and
clients. This method is the most effective way to collect survey responses. An example of
distributing a web survey via email is a survey of customer satisfaction, which allows an
organization to send in-depth feedback on satisfaction levels with the brand to its past and present
customers.
SMS survey

SMS surveying is another way of distributing web surveys. This distribution method is useful for a
very large group of contacts in one geographical location. This method can also be used when it is
necessary to collect location-based surveys that help the telephone number to classify respondents.
An example of a text message survey is that a chat company needs to understand the overall client's
satisfaction and respondents need to apply a Network Promotion (NPS) query that can be accessed
by clicking on a text message URL. Online Response Platform.
(QuestionPro, 2019)

Task 04

LO4) Discuss the impact of business intelligence tools and technologies for
effective decision-making purposes and the legal/regulatory context in which they
are used
Discuss how business intelligence tools can contribute to effective decision-
making.

Introduction to BI tools and Decision-making

Business Intelligence (BI) software tools are essential for enterprises to gain insight, stay competitive
and maximize their growth. BI refers to the process of analyzing raw data and raw data to ensure
better business decisions. For example industry patterns, client behavior, profitability, stock and
itemized financial analysis Companies at all levels need to be able to effectively decompose,
monitor, manage and visualize their data effectively.

Evolution of BI Tools
BI Tools began to urge business users to respond to changing markets and technologies. Eventually,
companies began to look for sales and independent BI tools to fit the complex and fragmented
enterprise landscape.

Traditionally, BI has always been used for group applications using SQL. Over time, business users
migrated to streaming and real-time applications. These support real-time query mechanisms and
streaming dashboard capabilities. Today, the latest BI toolkit supports both streaming applications
and natural language processing (NLP).
Benefits of Business Intelligence

BI tools use OLAP (Online Analysis Settings) to assist entrepreneurs to perform data analysis,
monitor KPIs, and generate all types of reports. As a result, companies can identify business
tendencies (negative and positive), communicate findings to their stakeholders, and gain an active
understanding of informed decisions. When needed to stay ahead of the competition, companies can
be given a leg up by providing data on forecasting market trends, finding new opportunities and
developing rapid strategies.
Among the advantages of BI tools are:
1. Actionable business insights
2. Fast reporting and analytics
3. Increased customer and stakeholder satisfaction
4. Past, present, and future market trends
5. Increased operational efficiency
6. Increased revenue
7. Competitive analysis
8. Better, informed decisions
(PeerNova, 2020)
Explore the legal issues involved in the secure exploitation of business intelligence tools.
Introduction to Business Intelligence and Security
Intelligence is the ability to gain an understanding of their business in the hope that it can be used for
BI security. Business intelligence can be used to analyze data that can identify network
incompatibilities, network errors, technical and other issues. This can be used as a real-time
troubleshooting machine, and you can monitor it as it enters the database and exits your organization.
Therefore, any suspicious activity can be identified and corrected. To quote, Equifax found no
violation of the principles of lending and indebtedness, and its policies were ultimately ignored, and
millions of customers' data and personal information were compiled as a result.

Once you have achieved the primary goal of gaining business intelligence and starting to show
results in it, never go for it to match your old pre-BI strategies. You do not want to be frustrated if
you cannot get the right pitch so invest in a good capo. At the end of the day, companies are
sustainable and successful and hold a strong shield between business intelligence and security.
(Anon, n.d.)
Following are some of the legal and regulatory issues faced by dialog axiata PLC.

Dialog -DAP related data (including finance, operations, supply chain)Customer, employee, and all
other related data) or any This Agreement includes the Terms of Service Agreement and any data
generated by any DAP supplier assigned to any other supply group company or another local
supplier. For clarity, Dialog data is included

Personal data- Any information that Dialog provides to or from the Supplier Being directly or
indirectly identifiable in relation to an identifiable or identifiable natural person ("data subject").
Cultural or social identity or otherwise defined Data protection legislation.

Security Incident - Dialog data happens where it happens intentionally or unknowingly It has been
exposed to an unauthorized environment or recipient Is unauthorized access to Dialog data and / or
Dialog systems

Dialog Network - All Dialog-owned or licensed IT equipment, Desktop and laptop computers,
phones, including mobile Telephones, networks, software, email, data and the Internet;

Dialog Systems - Software and other electronics, computers and information

Communication Technology Tools and Equipment, Provide, activate and / or develop for Dialog or
its affiliates and / or various, updated and updated from its subcontractors
From time to time all networks, including servers and hosts Applications or data centers and their
devices.

I. Dialog’s Threat & Vulnerability Standard - Controls related to threat and risk
management Dialog has the potential to disrupt IT systems and businesses Processes;
Confidentiality, honesty and Dialog data available.

II. Data protection - The provider must collect, store, access, process and transmit personal data
in Dialog. If such personal data is required for the performance of the Services and is not
explicitly required for the performance of the Services then it is subject to further Dialog
approval;
 III. The provider must collect, store, access, process and transmit personal data. It is essential
for the functionality of services;

IV. The source and integrity of personal data will be maintained by the Provider

V. Depending on the nature of the services requested or requested by Dialog, other

requirements may be required;

VI. As long as the supplier collects, stores, accesses, transmits or transmits data for Dialog as a
processor, the Provider will always act in accordance with the Supplier's applicable laws,
regulations, regulations and written instructions of Dialog. Dialog communicates to the
supplier with such written instructions, which usually require more effort / expense than
the amount invested by the supplier.

VII. Dialog is subject to parties who initially agree to a request to change its service delivery.
Provides regular reports to Dialog at Dialog's reasonable request Compliance with the
provisions of this Agreement (the content of such report shall be agreed upon by the
parties, or subject to a request for modification);

VIII. The Provider shall immediately notify Dialog of any notice, inquiry, enforcement process
or other correspondence with any Government Officer involved in the Service;

IX. The Dialog's personal data must be integrated with the Provider's or its customer's or
Provider's information. Supplier for such purposesDialog may store personal data in its
own or client's separate files / directories, or accept the provider's data.

Information System Acquisition, Development and Maintenance - Use an application-friendly

application management system that incorporates information, technical and corporate security
measures into the software development process, and ensures that information, technical and
corporate security measures are implemented in a timely manner.

Follow standard development procedures, including separating access and code between product and
non-product environments, and separating duties between such environments.Regularly evaluate
internal information security controls for software development and reflect the best practices in the
industry and ensure that these controls are revised and implemented in a timely manner.Ensuring
security and security coding practices in the development process Appropriate cryptographic
controls, including security, are enforced and followed
Against malicious code and the peer review process

Infrastructure Security & Assurance - The provider should continue to assess the security risks of
the services and report anything Changes in such risk status recommended with a detailed assessment
Minimization controls and actions without undue delay to the Dialog security team. Any Emergency
risks for Dialog data and / or Dialog systems should be highlighted by the provider Information
Security Agent to Dialog as soon as detected.

The supplier should obtain that the products have been tested as follows :

I. IT and IT related product components are tested according to industry and

standards ISO / IEC 15408, etc.); and

II. Products are tested according to the telecommunications infrastructure

industry Parameters (3GPP (or 3GPP2), etc.).

Vulnerability scanning:

I. Dialog Scanner The provider must authorize all scans beginning with the IP address And / or
submit their own insecurity scan reports to Dialog upon request

II. After identifying the risks in the IT systems maintained by the Provider, the Provider will
address such risks according to a mutually agreed treatment schedule. The decision not to
take any risks must be in mutual agreement with Dialog

(Dialog Axiata PLC Information Security Clauses, n.d.)

Conduct research to identify specific examples of organizations that have used business
intelligence tools to enhance or improve operations.

Introduction to Business Intelligence in organizations

Coca-Cola Coca-Cola 'uses business intelligence to transform its business' is basically a discussion
of how Coca-Cola, the world's largest beverage company, used various business intelligence (BI)
tools throughout its organization to enhance its various businesses. The case of 'Coca-Cola uses
business intelligence to transform its business' basically discusses how Coca-Cola, the world's largest
beverage company, used various business intelligence (BI) tools throughout its organization to
enhance its various businesses. Processes. The company's most successful use of BI technology took
place at its largest independent bottling partner, the Coca - Cola Bottle Corporation (CCBC), where
manual reporting procedures caused various problems for the company. This case discusses in detail
the use of Tableau Mobile Dashboards, a group of BI tools that cater to the needs of CCBC's various
audiences and roles. Coca-Cola used a variety of other technologies closely related to BI, such as
business analysis (BA), artificial intelligence (AI) and personalized data analysis.
(Thecasecentre.org, n.d.)

Apple - Technology is not static, it is changing. Every second day we are introduced to a new
technology. Artificial intelligence, machine learning and big data are among the technologies that
have become popular over the past few decades. These technological innovations are equally
beneficial to consumers and businesses. It has narrowed the gap between the two ends of the market.
Later, when we did not have a chatbot, we were unable to answer our basic queries. But today we
can talk to chatbots and solve our problem without human intervention. Apple stimulates these
innovative technologies.

(Pathak.R, n.d.)

Toyota company - Santa Clara, CA October 3, 2003 Toyota Motor Sales, USA, Inc. (TMS)
announced that it has made an additional commitment to use Brio Software, a business intelligence
provider, for its employees and merchants across the United States.
Brio is currently the standard business intelligence solution for Toyota Motor Sales, providing
strategic and operational decisions to more than 2,000 employees with dashboards, reports and
analysis. Toyota Logistics Services, one of the largest TMS divisions, currently uses Brio solutions.
From ports to distributors, suppliers, freight forwarders and domestic Toyota operations are involved
in handling about 1.7 million vehicles annually. The Division reports that supply chain transactions
and accounting have been streamlined with vehicle identification numbers as well as Brio reports and
analyzes, and that suspensions have been streamlined and participants have been better informed and
appropriate action has been taken.

(Supply and Demand Chain Executive, 2003)

BI trends and technologies that can further enhance the operational activities at Sri
Lanka dialog axiata

Artificial intelligence

Dialog AI based voice assistant-To further enhance mobile phone troubleshooting, Dialog has
introduced an AI-only voice assistant for its mobile customers. The app can be accessed through any
Amazon Alexa active devices, Google Home devices or mobile devices that support Google Support.

(www.dialog.lk, n.d.)

Data discover

Data retrieval is an application related to business intelligence technology. It is the process of

gathering data from your various databases and silos and integrating it into a single source that can
be easily and quickly evaluated.

Identifying trends in business activity that the user is unaware of or prone to take prompt action in
the event of a business malfunction has become an important tool for monitoring through
organizations including dialog axiata.
Mobile bi

Mobile BI is the recent trend of business users accessing data and dashboards on mobile and tablet
devices. This change forces designers to reevaluate the user experience (UX) and emulate relevant
content that is usually found only on mobile desktop devices.

(Logi Analytics, n.d.)

Predictive analytics

Forecasting analysis uses data historical data to analyze current data and facts to better understand
customers, products and partners. It is also used to identify potential risks and opportunities.

data science academy

The primary objective is to assist in the development of data science and analytics skills in
organizations with in-depth and interactive training programs using industry specificity.
Organizations can benefit from data-based decision making and performance improvement
(Dialog Enterprise, n.d.)

Evaluate how organizations could use business intelligence to extend their

target audience and make them more competitive within the market, taking
security legislation into

Business Intelligence or BI is software that can harness the power of data within an organization.
Used for a variety of purposes, including data sorting, comparison and review for companies to make
good decisions, measurement of performance progress towards business objectives, quantitative
analysis, reporting and data exchange, and customer understanding. It provides a better method.

Companies that adopt business intelligence solutions can make business data more efficient and take
acceptable action. This understanding enables companies to make strategic business decisions that
enhance intelligence, revenue generation and growth. BB tools help companies better understand the
core value of their business and predict future performance.

Here are some ways in which having a business intelligence can help improve our organization and
help decision makers make informed, effective decisions.
(Tang.j, n.d.)

Determine the ROI of your marketing strategy

In a market saturated with applications, social media platforms, analytics tools and businesses for
click-payments, business intelligence is crucial for small businesses to find out whether they are
generating ROI (return on investment) from the marketing strategy they have invested in.
Intelligence can be transformed into analytical reports and businesses can make decisions based on
intuition, assumptions, data and facts.

Derive knowledge from a sea of data.

It is the art of acquiring knowledge from all business processes to get entrepreneurs to get a better
understanding of customer needs and market dynamics. Improving performance, fulfilling customer
promises and building long-term customer relationships are some of the advantages of BI

Improved decision making

Helps BI tool managers view detailed data and make well-informed and intelligent business
decisions quickly and efficiently. This allows them to view the granular data
Bringing together different pieces of data and smoothly feeding on an important decision to make.

Understand what drives revenue for your business.

The ideal consumer consumes their information, implements a plan to motivate them to buy and
subscribe and take advantage of it.

Increase employee productivity

With BI tools, we are able to monitor tasks and perform the overall functionality of our team. This
allows us to identify where we can streamline work processes and make our operations more
efficient, thereby increasing the productivity of our workforce.
Personalize your sales strategy and anticipate objections
It is especially useful to know if the company you are trying to sell is cutting budgets, increasing
turnover, reducing sales numbers, getting closer to merging, or buying at lower prices with
competitors.
(Schmidt.S, 2016)
 Conclusion
This full report summarizes the importance of using a business's BI Tools and Decision Assistance
Systems (DSS) to streamline the business and online processes selected by the author. This report
outlines research conducted under the Selected Business Organization and its activities and results. It
also talks about the latest trends and technologies in the smart business and explains how a good BI
tool can help decision-makers to make the right decisions and gain a competitive advantage over
their chosen company (dialog axiata PLC). It also shows some of the slides presented during the final
stages of the report on the launch of the artificial intelligence business. Its separate description and
facts about a BI tool include its positive features, negative features, and recommendations for the
business to compete in the market. The convenience of the current life through the use of
cybersecurity and the latest software is fully covered throughout the report. all data Dialogs Assume
Axiata's Sustainability Report.
Gantt chart
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