Assessment -2

Advertisement analysis

Central Idea of Advertising:

“Say no to SMOKE” is the main purpose of this advertising as Smoking is injurious to health
and that’s the message given by the advertisement in addition to their campaign for the
betterment of the society stated as “a beautiful life awaits for you”. Because making everyone
feel good is the reason of this advertising by leaving bad habits behind and that’s why I presume
good life demands healthy routine and smoking spoils it. This advertisement is the ambiance of a
good character that quitting smoking is the decision to enjoy the best life every you have. We all
know there is a perfect world after this life that is above the clouds and that’s the main motive of
this advertising covered in the theme of white and beautiful clouds that has a wonderful
mountain at the back showing a happy man standing over a dead half unsmoked cigarette
showing us the theme of the ambitious advertising towards better life.

Target Audience:
The advertising is all about No Smoking and this target the audience of 1 Billion people around
the world that do smoking. This advertising shows us the clear red color in the word NO that
says No Smoking and that’s make me comfortable in saying that the smokers everywhere in the
world is being targeted that is about 20% of the Worlds Population.

Color Effects:

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White is the color of Peace, Unity, Safety, Faith and Spirituality etc. and the advertising covers
White color the most that shows everyone a peaceful message to the community. Red is the
Color of danger and in No the color red is used that attracts the sight and places on the No by
itself. Green color is also used and it’s also a positivity sign that states for better life in the future.

Elements of Advertising:
The advertising has the perfect balance in the Image and it does follows axial balance form in
placing the objects in the advertising. The color of white and green, the symbol of positivity has
shown mostly with a dead smoking cigarette on which a happy man is standing and clearing the
strong impact on the mind of the observer. A clear and big NO in the color of Red that identifies
the danger and states Smoking ahead from which a light smoke is uplifting that makes it even a
clearer to the person in No Smoking context. The picture is placed in the quietly heavenly
looking place in the cloud’s whit a big mountain on the back. This signifies the nobility and pure
spirituality if we don’t Smoke. The dead smoke on the white cloud looking theme is placed
wonderfully showing the ashes out of it and making it look more vulnerable in a peaceful
environment. [ CITATION Sán21 \l 2057 ]

Design and Layout:

Advertising concepts must be real looking and their mode should also state its nature. This
advertising according to its mode is perfectly spaced. A complete white and attractive peaceful
color with some elements placed has a great layout. Although it can be more conceptual but the
idea would be the same as well. That’s why a skillful mindset in delivering the message have
been followed that showing the precise context with different color schemes makes it look more
attractive than if it was a full graphical or written element made advertising.

Typography & Copywriting:

The style of presenting the text is really appraisable as the words No Smoking is stated in the
capital letters and No in the color of red with right beneath it a livelihood message to save life
and progress more by quitting smoking. Moreover, the happy man standing on the bottom of the
dead cigarette also shows a great emotional response from observer to be kind and generous and
leave bad habits for healthy & happy life. The technique of Stereotyping is being used in this
advertising by favorable belief of a healthy & happy life by No Smoking towards the 1 Billion
people that smoke a lot. [ CITATION Ibr21 \l 2057 ]

Advertisements Opinions:
 The relation between the elements and context is very clear as the words on which the
effect is strong like No SMOKING has capitalized in the advertisement showing that this
is an advertisement of cigarettes and also placing a big cigarette on the center make it
even more clear about the fact that what this advertising is all about. Second the word No
has a color of Red that means Stops. So, tis tells us in one sight about the No Smoking
relationship. [ CITATION Don20 \l 2057 ]

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 The item that is being advertised in the picture is a Cigarette and the role of these
cigarettes in Omani Culture is very least. As Oman is a standing nation in control of these
Smoking. So, they also want to spread the positivity that if they can decrease and
ultimately finish this habit from people and become a welfare country then how much is
it difficult to eliminate this from the whole world. Omani society do not promote
Smoking at all and that’s why a positive message is being spread by the advertisement in
a beautiful context.
 The advertising is fully related with many factors like sociologically person who are
health conscious can stop smoking because people need somethings to motivate them.
Political attitude is shown in the picture by showing white background and beautiful
scenery to show the world without smoking. The economical attitude that a person is
spending on a thing that is directly making him closer to death and unhealthy lifestyle
that makes a person less involving to his economy an =d remain stressful. As the picture
show happy man on dead cigarettes that shows the usefulness of a person if he quit
smoking. Lastly the cultural attitudes show us the trends adapted by the society and
culture in smoking cigarettes even in chain smoking. This advertising shows us the
picture of our norms that associated with us to our ethics in No Smoking and live healthy
life. So, all these aspects are showing us the attitudes that directly steps in our minds and
make us believe in the advertising more deeply.
[ CITATION Ahm19 \l 2057 ]

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References
Ahmad Tajuddin, S. N. A. &. Z. N., 2019. An investigation of the use of language.. social identity and
multicultural values for nation-building in Malaysian outdoor advertising., Issue 8(1),, p. 18..

Dono, J. M. C. E. K. &. W. C. .., 2020. The role of social norms in the relationship between anti-smoking
advertising campaigns and smoking cessation: a scoping review... Health education research,, Issue
35(3), pp. 179-194..

Ibrahim, W., 2021. Persuasion in Anti-Smoking Advertisements.. A Multimodal Approach., Issue 2020(1),,
pp. 42-66..

Sánchez-Fernández, J. C.-A. L. A. &. B.-M. A. B., 2021. Consumer neuroscience techniques in advertising
research. A bibliometric citation analysis. , Issue 13(3), , p. 1589..