McDonald's Business Report

by Priscilla Cheung

Submission date: 03-Jul-2020 11:57PM (UTC+0100)

Submission ID: 131311378
File name: 100302_Priscilla_Cheung_McDonalds_Business_Report_1157255_597728843.pdf (2.42M)
Word count: 7840
Character count: 47001
McDonald's Business Report
GRADEMARK REPORT

FINAL GRADE GENERAL COMMENTS

Instructor

83
Excellent Assignment. Well done!

You have worked well as a group to construct a deep

/100
analysis of McDonalds. The frameworks have been
well researched and delivered.

Your references are up-to-date.

Good evaluation and conclusion.

You could have spent more time on presenting your

work more clearly and efficiently.

83%

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RUBRIC: B-ENVIRONMENTGROUPASSIG2019

INTRO30% 70-100%
A clear rational for the chosen industry's mission, objectives and history 30%

70-100% Outstanding research, discussion and analysis of the company mission, objectives and
history

60-69% Thorough research, discussion and analysis of the company mission, objectives and
history

50-59% Evidence of some research, discussion and analysis of the company mission, objectives
and history

40-49% Adequate research, discussion and analysis, of the company mission, objectives and
history

39% AND BELOW Inadequate research, discussion and analysis, of the industry's mission, company and
history

ANSFMATRX 12% 70-100%

12%

70-100% Excellent and well-informed research, understanding and analysis of the company
contributions. Good effort to back arguments using theoretical concepts.

60-69% Good understanding of research, understanding and analysis of the company products
and market position. Some arguments using theoretical concepts.

50-59% Evidence of some research, understanding and analysis of the company product /market
position. Little argument using theoretical concepts.

40-49% Adequate understanding of research, understanding and analysis of the company

products and market. No arguments using theoretical concepts.

39% AND BELOW Inadequate understanding of research, understanding and analysis of the product and
market. No attempt in using theoretical concepts.

PESTEL 12% 70-100%

12%

70-100% Excellent and well-informed research, understanding and analysis of the company
P.E.S.T.E.L analysis.

60-69% Good research, understanding and analysis of the company P.E.S.T.E.L analysis.

50-59% Demonstrates satisfactory research, understanding and analysis of the company

P.E.S.T.E.L analysis.

40-49% Adequate, some research, understanding and analysis of the company P.E.S.T.E.L
 analysis.

39% AND BELOW Inadequate understanding and analysis of the company P.E.S.T.E.L analysis.

P5F 12% 70-100%

12%

70-100% Excellent and well-informed research, understanding and analysis of the industry's Porters
Five Forces analysis. Finding/analysis backed up using theoretical concepts

60-69% Good research, understanding and analysis of the industry's Porters Five Forces analysis.
Some finding/analysis backed up using theoretical concepts

50-59% Demonstrates satisfactory research, understanding and analysis of the industry's Porters
Five Forces analysis. Some finding/analysis backed up using theoretical concepts

40-49% Adequate and well-informed research, understanding and analysis of the industry's
Porters Five Forces analysis. Little finding/analysis backed up using theoretical concepts

39% AND BELOW Inadequate research, understanding and analysis of the industry's Porters Five Forces
analysis. No finding/analysis of theoretical concepts

YIPSMODEL 12% 70-100%

12%

70-100% Excellent and well-informed research, understanding and analysis of the company Yips
Model. Findings and analysis is consistently backed up using theoretical concepts

60-69% Good research, understanding and analysis of the company Yips Model. A good amount
of analysis backed up using theoretical concepts

50-59% Demonstrates satisfactory research, understanding and analysis of the company Yips
Model. Little understanding of theoretical concepts.

40-49% Adequate and well-informed research, understanding and analysis of the company Yips
Model Little to non understanding of theoretical concepts.

39% AND BELOW Inadequate research, understanding and analysis of the company's Yips Model No
understanding of theoretical concepts.

E&C 12% 70-100%

Evaluation and Conclusion 12%

70-100% Excellent Evaluation and Conclusion. Excellent understanding of the main factors affected
and reasons provided for the change.

60-69% Very good evaluation and conclusion. Detailed understanding of the main factors affected
and reasons provided for the change.

50-59% Good evaluation and conclusion. Some understanding of the main factors affected and
 some reasons provided for the change.

40-49% Adequate evaluation and conclusion. very little understanding of the main factors affected
and no or little reasons provided for the change.

39% AND BELOW inadequate or no evaluation and conclusion. no mention of factors affecting the company
and no conclusion.

PRESN&REF 10% 60-69%

10%

70-100% Excellent presentation and excellent standard of academic referencing. Excellent

standard of spelling and grammar

60-69% Very good presentation and good standard of academic referencing. Good standard of
spelling and grammar

50-59% Good presentation and good standard of academic referencing. Some spelling and
grammatical mistakes .

40-49% Adequate presentation and adequate standard of academic referencing. Consistent

spelling and grammatical mistakes.

39% AND BELOW Inadequate presentation and standard of academic referencing. Many spelling and
grammatical mistakes .