Some top market brands of apparels in

Ahmedabad

1. Zara

Zara is one of the largest international fashion

companies. It was founded by Amancio Ortega and
Rosalia Mera in 1975 in downtown Galicia in the
northern part of Spain.it aspires to create responsible
passion for fashion amongst a broad spectrum of
consumers ,spread across different cultures and age
group s. The company products include clothing,
accessories, shoes, swimwear, beauty and perfumes. It
is largest company in Inditex group, the world’s largest
apparel distributors. Starting from Spain now its stores
are established in more than 90 countries all over the
world. Zara's success is based on its ability to adapt
quickly and also due to its internal factors. Unlike many
clothing brands, whose designs are stagnant for the
season, Zara is constantly assessing and reacting to the
environment in a matter of weeks. The brand designs
new styles and pushes them into stores while the trend
is still at its peak.It's competitive advantage is pursuing
lower prices than its competitors with better speed and
flexibility in getting the product to market. This is
an advantage  gained over competitors by offering
consumers greater value, by means of lower prices and
cutting age fashion.Today zara has 6200 stores spread
in 70 different countries.

2. Levi’s

Levi’s is an American clothing brand known for its

Denim jeans. It was founded by Levi Strauss in 1853,
San Francisco, California, United States. Today it is one
of the largest brand-name apparels and a global leader
in Jeanswear. Its products are sold in more than 110
countries all over the world through a combination of
chain retailers, department stores, online sites, retail
stores and shop-in-shops. In Morning Consult's recent
list of America's best-loved brands, based on a survey of
more than 250,000 adults, Levi's ranked in the top 25,
the only clothing company to do so.The main and first
products are jeans,they are trousers made from
denims.Levi's traditional target market included males
between the ages of 15 and 25, but the "It's Wide Open"
campaign was designed to attract men up to 34 years of
age. Levi's initial Wide Leg jeans campaign, "Make
Room," targeted the youth market in an attempt to gain
popularity and loyalty.The secret to the longevity of
Levi’s actually isn’t a secret at all. The company uses
classic brand-building principles to maintain and grow
its brand equity. These are fundamental ideals that
remain the keys to building a brand with staying
power. The Levi's range in India included the iconic
Levi’s 501 Jeans, Levi’s Red Tab, and Levi’s Diva,
amongst others. Levi’s was considered as the most
trusted, stylish and iconic brand in the Indian denim
wear segment among the Indian youth. Across India,
Levi's had around 250 exclusive stores in almost 200
towns. The three branding pillars of Levi’s were -
aspiration, innovation and pricing. In India, Levi’s entered
into premium segment with the Signature brand on the
basis of price and positioning differentiation. Later on,
the company had decided to replace the signature brand
with a new brand named 'Denizen' in order to capture the
middle segment of the Indian market. The new denim
brand targeted Indian youth aged between 18 to 28
years with a view to satisfy them with the best fitting
and quality jeans wear at affordable prices. With the
strong presence of private label brands and other
international players, it remained to be seen whether the
company would be able to create its own space in the
Indian middle segment with its new brand.

3. BIBA

BIBA is an Indian fashion brand for women and

girls. It was founded by Meena Bindra in 1988,
New Delhi. It was started from wholesaling the
brand to traditional retailers, it launched its first
exclusive store at Inorbit Mall in Mumbai in the
early nineties. Today it has presence across 76
Indian cities. In 2012 it also won the Images Award
for Most Admired Women’s Indian wear Brand of
the Year.BIBA Apparels Private Limited ("BIBA"),
the Indian fashion giant, stands true to its name.
The brand has been dressing and embellishing
demure maidens from every corner of India since
1986. Contemporary ethnic fashion at an
affordable price is BIBA's commitment to fashion
enthusiasts, offering ladies' churidars and dupatta
sets in cotton, in shades of every color, and with
irresistible color combinations and patterns. Mix-
and-match kurta pieces from BIBA are available in
different lengths, so you can experience the joys of
traditional Indian wear regardless of your body
type.

The word "BIBA" is a Punjabi endearment for a

young and pretty girl. It implies sublime qualities,
compelling Mrs. Meena Bindra, the founder of
BIBA, to use the name for the line of salwar
kameez, and dupattas that she launched in 1986.
What began as a fashionable and affordable line
remains the brand's ethos today: fashion at an
affordable price. In time, new range collections
were introduced. Today, the mix-and-match range
has a very contemporary sensibility, and the salwar
-kameez range is very ethnic, defined by an Indian
crafted look, hand-block prints, and vegetable dyes.
Indian handlooms with traditional embroideries
and other techniques are applied in producing the
garments. Unstitched suits and a festive collection
for two-to-12-year-old girls cater to the full
demands of a woman.

4. U.S. Polo Assn.

U.S. Polo Assn. brand products are authentic and

officially sanctioned by the United States Polo
Association, the governing body for the sport of
the United States since 1890. Its products include
clothing for men, women and children, as well as
accessories, luggage, watches, shoes, home
furnishings and more. Today its products are sold
in 135 countries all over the world at independent
retail stores, department stores and U.S. Polo
Assn. brand stores.U.S. Polo Assn. is the official
brand of the United States Polo Association
(USPA), the nonprofit governing body for the sport
of polo in the United States. With worldwide
distribution through over 1,030 mono-branded
stores, boutiques, department stores and e-
commerce, U.S. Polo Assn. offers apparel for the
whole family as well as accessories, footwear,
travel and home goods in more than 160 countries.

5. Raymond

Raymond is one of the leading brands in fabric and

readymade garments all over the world. It is
diversified group with majority business interest in
Textile and Apparel sectors as well as FMCG,
Engineering and Prophylactics in national and
international market. It was incorporated in 1925.
It is also owning other reputed brands such as
Park Avenue, ColorPlus and Parx. It sold its
product in more than 55 countries.

6. Peter England

Peter England was founded in 1889, Londonderry,

Ireland to provide British soldiers with fine Khaki
trousers during the Boer War. More than a century
later, Peter England made its foray into the Indian
market in 1997. The brand was acquired by Aditya
Birla Group in 2000 and quickly went on to become
India’s Leading Menswear Brand. Today it has
presence in 150 cities all over the India. With a
great belief in authenticity, Peter England has
become one of the most trusted and responsible
international brands, providing unmatched value to
young Indian men.

7. Tommy Hilfiger

Tommy Hilfiger is one of the world’s leading

designer lifestyle brands. It is known worldwide for
its classic American cool style, featuring preppy
with a twist design. It was founded by Tommy
Hilfiger in 1985. It has more than 15000
associates worldwide. With the support of strong
global consumer recognition, it has built an
extensive distribution network in over 100
countries worldwide.it created the publicity tour
"Prep World” in 2011, which featured specialty pop
-up shops in Paris, New York, London, Stockholm,
Los Angeles, Madrid, Milan, the German island Sylt,
and the Belgian town of Knokke.