Humber the School of Business
Course Title: Product Development (MKTG 4008)
Dr. Nabeel Mandahawi
Case Study Details
Excellent (16-20)
Project Report Excellent and Inspiring amount of in-
depth knowledge are used to provide
full and comprehensive understating
(3%) of the case study.
A comprehension analysis of the
solutions is provided that show the
student in-depth knowledge of the
problem, tools and proposed
solutions.
Project report is well organized and
easy to follow. The report is well
structured; Table and figures format
according to the IERC standard or
other stander.
The references are written within the
paper content in a proper way and
according to the IERC format or
other stander.
There are no spelling, grammar, or
punctuation errors and the Length of
the report is appropriate.
Grades Range (3-2)
Good (10-15)
Sufficient amount of knowledge are
used to provide full and
comprehensive understating of the
case study.
Analysis of the solutions is provided
that show the student knowledge of
the problem, tools and proposed
solutions, but some errors are
present or details analysis omitted.
Project report is well organized and
easy to follow but have minor errors
in formatting. Table and figures
format are according to the IERC
standard, or other stander, but may
have minor inaccuracy.
The references are written within the
paper content according to the IERC
format, but some of them may be
omitted.
There are some spelling, grammar,
or punctuation errors and the Length
of the report is appropriate.
Grades Range (2-1)
Fair (0-9)
Inadequate amount of knowledge
are used to provide clear
understating of the case study.
The analysis of the solutions is vague
and indirectly addresses the problem
statement.
Project report is not well organized
and easy to follow. Table and figures
format are not according to the IERC
standard. Furthermore, No
references within the paper content.
The report is difficult to read and
there are many spelling, grammar,
or punctuation errors and the Length
of the report is not appropriate.
Grades Range (1-0.5)
Presentation and Questions Student speaks clearly with precise
pronunciation for all the Engineering
terms, students capture the case
(2%) study and the proposed solutions
and he/she seldom returning to the
notes.
Students presents information in a
proper and very interesting and
logical way and audience is excited
and understood the case and the
solutions.
Student speaks clearly with precise
pronunciation for most of the
Engineering terms, students capture
the case study and the proposed
solutions and he/she seldom
returning to the notes, with minor
comments.
Students presents information in a
proper way and most of the audience
is excited and understood the case
and the solutions.
Student incorrectly pronounces
Engineering terms, students is not
able to capture the case and the
solutions and there is no proper
sequence of the information to
attract the audience attention.
Grades Range (1-0.5)

Grades Range (2-1.5) Grades Range (1.5-1)