Apps. Discovered.

Apple Search Ads is an efficient and easy way to

help people discover your app on the App Store
for iPhone and iPad.

70%
App Store customers using
search to discover apps1

65%
Downloads that come directly
from a search on the App Store1

50%
Apple Search Ads’ average
conversion rate2

Improve App Store visibility Reach engaged users Promote in a safe environment
Put your ad at the top of relevant App Store With average conversion rates over 50%, Strong ad results don’t have to
search results and better control visibility Apple Search Ads reaches engaged users come at the expense of users’
of your app to drive more downloads or at the exact moment they’re looking for an privacy. Benefit from a safe user
redownloads. app to download.2 environment on a platform that
won’t put your brand at risk.

1
App Store data from all available countries and regions (excluding China), 2018. 2
Apple Search Ads data from all available countries and regions, 2018

Copyright © 2019 Apple Inc. All rights reserved.

Proven
results

“Apple Search Ads has

given us a huge increase
in engaged users in
multiple regions.”
Stephen Homer,
Postsnap

Apple Search Ads Advanced

”The quality of downloads
is so good that the numbers
upgrading from free to
subscription is double that of
any other paid channel.”
Yuval Kaminka, 
JoyTunes
Control Your Campaigns
Choose relevant keywords and further refine your audience
by customer type or demographics.
Flexible Costs
Pricing is a cost-per-tap second price auction and there’s no minimum
spend to advertise. Start, stop, or adjust your campaigns whenever you like.

Insights For Action

Gain actionable insights using metrics that come directly from the definitive
source, the App Store. View detailed, transparent reporting at the keyword,
device type, and audience level.

Available Countries and Regions

”The increased visibility with To see a list of the countries and regions where Apple Search Ads
Apple Search Ads is helping is available, visit searchads.apple.com/countries-and-regions.
to drive conversions with
long-term value.”
Contact Us
Matt Hrushka, 
Learn more: searchads-sales@apple.com
Rosetta Stone
Visit: searchads.apple.com

Copyright © 2019 Apple Inc. All rights reserved.