A STUDY ON CUSTOMER PREFERENCE

TOWARDS NEWSPAPERS
1. Name:

2. Age :

(A) 18-25 (B) 26-35 (C) 36-50 (D) Above 51

FACTORS NO. OF RESPONDENTS PERCENTAGE

18-25
26-35
36-50
Above 51
Total

4. Gender:

(A) Male
(B) Female

3. Profession:

(A) Student (B) Self Employee (C) Public Employee (D) Private Employee

FACTOR NO. OF RESPONDENTS PERCENTAGE

Student
Employee
Business Person
Others
Total

4. Income:

(A) 40000-50000 (B) 60000-70000 (C) 80000-90000 (D) Above 1Lak

FACTOR NO. OF RESPONDENTS PERCENTAGE

40000-50000
60000-70000
80000-90000
Above 1Lak
Total
5. How did you come to know about this Newspaper?

(A) Friends (B) Online (C) Relatives (D) Social Media

FACTOR NO. OF RESPONDENTS PERCENTAGE

Friends
Online
Relatives
Social Media
Total

6. Do you think it is important to follow the News?

(A) Yes
(B) No

7. What is the Maintenance of this Newspaper?

(A) Low (B) Moderate (C) High

FACTOR NO.OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI NEWS PAPER EENADU
NEWSPAPER
Low
Moderate
High
Total

8. What is your opinion about the Newspaper S?

(A) Low (B) Average (C) Good (D) Excellent

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
NEWSPAPER NEWSPAPER
Low
Average
Good
Excellent
Total
9. How often do you read the Newspaper?

(A) Daily (B) Weekly (C) Once in 2 Weeks (D) Monthly

FACTOR NO. OF NO.RESPONDENTS PERCENTAGE

RESPONDENTS FOR FOR EENADU
SAKSHI NEWSPAPER
NEWSPAPER
Daily
Weekly
Once in 2 Weeks
Monthly
Total

10. Daily how many members follow the News in your Country?

(A) 10% (B) 30% (C) 50% (D) 70% (E) Above 80%

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
NEWSPAPER NEWSPAPER
10%
30%
50%
70%
Above 80%
Total

11. Which Newspaper do you prefer to read?

(A) Sakshi (B) Eenadu (C) Andhrajyoti (D) Andhra pragathi (E) The Hindu (F) The Times
New Roman

FACTOR NO. OF RESPONDENTS PERCENTAGE

Sakshi
Eenadu
Andhra Jyothi
Andhra Pragathi
The Hindu
The Times New Roman
Total
12. What type of News do you prefer to read?

(A) Politics (B) Business (C) Sports (D) Entertainment

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS
SAKSHI NEWSPAPER FOR EENADU
NEWSPAPER
Politics
Business
Sports
Entertainment
Total

13. The Quality of Information of the Newspaper While Comparing to the Other Newspapers

1. Very Poor 2. Poor 3. Neutral 4. Good 5.Excelent

NAME OF THE NO. OF NO. OF PERCENTAGE

FACTOR RESPONDENTS RESPONDENTS
FOR SAKSHI FOR EENADU
Very Poor
Poor
Neutral
Good
Excellent
Total

14. Reliability of the Information of the Newspapers

(A) Not at all (B) Not much (C) Neutral (D) Very much Reliable (E) Extremely Reliable

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
NEWSPAPER NEWSPAPER
Not at all
Not Much
Neutral
Very Much Reliable
Extremely Reliable
Total

15. The Newspapers having the relevant information for all age groups
 (A) Strongly Disagree (B) Disagree (C) Uncertain (D) Agree (E) Strongly Agree

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Strongly Disagree
Disagree
Uncertain
Agree
Strongly agree
Total

16. The Newspaper at free of cost then what will be your Frequency of Reading

(A) Some times (B) Often (C) Very Often (D) All the Time

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Some Times
Often
Very Often
All the Time
Total

17. The Newspaper ADDS Value your Knowledge

(A) Bad (B) Fair (C) Moderate (D) Good (E) Excellent

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Bad
Fair
Moderate
Good
Excellent
Total

18. The Newspaper Lacks

(A) Coverage of Local area news

(B) No proper up Gradation of news
(C) Commercial and Advertisement coverage is more
(D) Others

FACTORS NO. OF NO. OF PERCENTAGE

 RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Coverage of local area
news
No proper up
Graduation
Commercial and adverts
Coverage is more
Others

Total

19. Anything you dislike in the Newspaper

(A) Nothing (B) More advertisement (C) Waste images (D) Others

FACTOR NO. OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Nothing
More Advertisement
Waste Images
Others
Total

20. The Language of the Newspaper is easy to understand?

(A) Strongly Disagree (B) Disagree (C) Uncertain (D) Agree (E) Strongly Agree

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Strongly Disagree
Disagree
Uncertain
Agree
Strongly Agree
Total

21. Showing the Effectiveness of information by the Newspaper

 (A) Strongly Disagree (B) Disagree (C) Neutral (D) Agree (E) Strongly Agree

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Strongly Disagree
Disagree
Uncertain
Agree
Strongly Agree
Total

22. The Design of the Newspaper

(A) Very Poor (B) Poor (C) Moderate (D) Good (E) Excellent

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Very Poor
Poor
Moderate
Good
Excellent
Total

23. How much do you Spent Monthly on Newspaper

(A) 50Rs-100Rs (B) 100Rs-150Rs (C) 150Rs-200RS (D) Above 200Rs

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
50Rs-100Rs
100Rs-150Rs
150Rs-200Rs
Above 200Rs
Total

24. How much are you satisfied of this newspaper?

 (A) Very poor (B) Poor (C) Neutral (D) Good (E) Excellent

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Very Poor
Poor
Neutral
Good
Excellent
Total

25. Which of these factors motivate you to read this Newspaper?

(A) Headlines (B) Layout (C) Picture (D) Well written Stories (E) Others

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Headlines
Layout
Pictures
Well Written Stories
Others
Total

26. If that Newspaper is Available at any time

(A) Not at all (B) Not Daily (C) Weekly (D) Monthly

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Not at all
Not Daily
Weekly
Monthly
Total

27. Do you think everything we read in the Newspaper is true?

 (A) Strongly Disagree (B) Disagree (C) Neutral (D) Agree (E) Strongly Agree

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total

28. Do you prefer a Digital Copy of your Newspaper?

(A) Yes
(B) No

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Yes
No
Total

29. If the ads are given in the Newspaper increase the add value?

(A) Strongly disagree (B) Disagree (C) Neutral (D) Agree (E) Strongly agree

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total

30. What is yours opinion is the most eye-catching factor in the newspaper
 (A) The Image (B) The Logo (C) The Text (D) The Color

FACTOR NO.OF NO OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
The Image
The Logo
The Text
The Color
Total

31. The newspaper will cover all the National and International news

(A) Strongly Disagree (B) Disagree (C) Neutral (D) Agree (E) Strongly Agree

FACTOR NO.OF NO. OF PERCENTAGE

RESPONDENTS FOR RESPONDENTS FOR
SAKSHI EENADU
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total