NESTLE SHAN FOOD Olpers

Strengths • Strong • SHAN FOOD • Olperss

geographic has its own products
presence outlets in enjoy strong
Karachi in the brand image
• Unrivaled name of and market
product and Mabrook milk pull
brand to control
portfolio loose milk • Focus on
segment. research and
• Environmental development.
sustainability • SHAN FOOD
efforts has heavy
marketing
campaign

• SHAN FOOD
has its own
outlets in
Karachi in the
name of
Mabrook milk
to control
loose milk
segment.

Weakness • Criticism over • SHAN FOOD • Comparatively

high water has few weak
usage, selling products as distribution
contaminated compared by system.
food, Nestle
antiunionism, • Low
forced child • SHAN FOOD promotional
labor and products are activities
using other price sensitive
unethical
• SHAN FOOD is
practices
Tetra-Pak
• Contaminated dependent in
packaging
 food recalls

Opportunity • Clear and • Pakistan is the • Entering in to

accurate world’s 4th the market of
labelling largest milk baby cereals,
indicating of producer. which will
any harmful help them in
products • Life-style has increasing
changed their revenue
• Transparency positively
in material toward
sourcing modernism.

• Growing • Heath
number of awareness
small Silicon and
Valley based consciousness
food startups has distinctly
improved the
perception of
clean packed
products.

Threat • Poor quality • Tough • Competition

water and its competitive with Nestle.
scarcity rivalry Engro Foods.
And Olpers
• Increased • Politics and
competition in political • . Milk man
the beverage factors can (Gavalas)
and food harm any providing non
industries business in branded milk
Pakistan in homes