Professional Documents
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Entrepreneur - Anthony Robbins - Dave O'Brian
Entrepreneur - Anthony Robbins - Dave O'Brian
Anthony Robbins:
Introduction
Conclusion
Introduction
Thank you for purchasing Entrepreneur: Anthony Robbins: 7 Life
Changing Lessons. This book was created with the intention of
assisting you in becoming the best at everything you do. Whether
you have the intention of improving a certain area of your life, or
you are looking for a total makeover, you can be confident that you
will find the tools in this book.
The most important thing you need to consider while reading this
book is that: here you can find the tools, but you must apply them
to help you succeed. Knowledge without action is arrogance. Once
you have the tools you need to change your life, it is up to you to
change it. If you are ready to make the ultimate shift once and for
all, then you are ready to take on this book and make all the
changes necessary to live a great life.
Chapter 1: 7 Life Changing Lessons
Throughout all his speeches, Anthony Robbins teaches us many
different valuable life-changing lessons. When we listen, we can
notice that there are seven main lessons he encourages for people
to learn. By learning and implementing these lessons and habits
into your everyday life, you can increase your likelihood of
achieving your goals and manifesting your dreams into reality.
These habits work in both your personal life, as well as your career
life, and will assist you in making the most of any opportunity. It
is important to realize that you must work simultaneously on your
personal and business lives to achieve success in either, because as
Anthony says: “Success without fulfillment is failure.” You cannot
truly succeed in one, if you are unhappy and failing within’ the
other.
1. Read
Anthony Robbins is a firm believer in the way that reading can
enhance your ability to achieve success in your goals. He states
that everyone should commit to reading for a minimum of 30
minutes every single day. Reading materials that offer substance
and value to your daily life is an essential part of Anthony’s day,
and he insists you make it an important part of your day as well.
While you can read anything that interests you, you should focus
on choosing pieces that offer knowledge towards helping you reach
your goals. Whether you are reading about business investments,
management, your craft or trade, or anything else that may offer
you valuable information, you should always incorporate it into
every single day. Also, while reading before bed is a good way to
wind down, we suggest reserving time earlier in the day for
beneficial material as it will allow you the time to digest and
process all of the new information you have learned.
When you read, you expand your mind to things you may have
never learned otherwise. Reading is a way of studying, if you will,
all of the different ways you can become the best at what you do.
When you read, you bring yourself closer to copious amounts of
knowledge that can teach you things you may have never thought
about before. Even if the material itself doesn’t end up directly
teaching you anything new, it is likely that your mind will carry on
with the momentum and bring about thoughts you may have never
reached on your own. This habit is an excellent way of encouraging
your mind to think, process and develop new information in order
to expand your horizons and increase your awareness of the
opportunities available to you.
Every single day, you should set aside time for at least 30 minutes
of reading. Never allow yourself to miss your reading time, as this
is one of the most critical investments you can make in yourself,
and in your success. Anthony Robbins even suggests that you
should allow yourself to miss a meal before you ever consider
missing your reading, that’s how important it is. Although we
don’t recommend you miss either.
2. Have Certainty
Uncertainty is a fact of life: it exists in every single thing that you
do. However, when you view uncertainty the wrong way, it can
have a profound effect on your financial habits. Anthony Robbins
believes that you should view uncertainty as a certain thing, and
then allow yourself to take action anyway.
When you face fear and uncertainty with a goal of viewing them as
an opportunity instead of as an excuse, you then open yourself up
to the ability to grow and succeed. The simple truth is: you cannot
succeed if you don’t make decisions. There will be a degree of
uncertainty in every single thing that you do. If you use it as a
reason to deny any decisions in your life, then you will never open
yourself up to the opportunity for a decision to bring you success.
You will always deny yourself the right to the success you
deserve. Financial health is achieved by making a myriad of small
decisions that quickly add up. While you don’t want to go making
choices that you know will fail you, you shouldn’t shy away from
choices that have odds that are stacked in your favor.
When it comes to your finances, you can create healthy rituals that
assist you in making smart financial decisions and effectively
increasing your wealth. Anthony suggests doing things such as:
paying yourself first, creating and following a strict spending plan,
getting professional assistance, and making investments that will
provide enough growth to make them worthwhile. He also suggests
doing other things that may help put you in the right frame of mind
to make money. Something Anthony does himself is keep three
$100 bills in his wallet to assist him in keeping himself in an
abundant frame of mind. You can do similar things to help you
achieve this healthy mindset as well.
If you are ready to make your own financial rituals, you need to
start by assessing what isn’t working. From there, you should
create new rituals that will assist you in what will work. To
understand what needs to change, you first need to understand
what a healthy view on money is. All too often, people associate
money as something that is bad, lacking, and contributes to a great
deal of negative situations. When people view money this way,
they subconsciously teach themselves that money is bad, and make
decisions that keep them from gaining it. So, to start creating your
own healthy rituals, you first need to realize where you are failing
yourself.
When you are visualizing, make sure you are visualizing all
aspects: What does your success look like? What does it involve?
How does it feel? Who is around you? Where are you standing?
What is around you? Is there a certain smell? What is the
temperature of your whereabouts? Ideally, you should make your
visualization appear as more of a memory instead of a constructed
visualization. Of course, you don’t want to lose touch on the
reality that it isn’t yet a memory, but the idea is to teach your
mind to believe it to be true. That way, you will make actions that
help bring it to your reality.
5. Giving Back
Anthony Robbins is a firm believer in the effect that giving back
can have on your success. When you are giving back, no matter
how you are doing it, it comes from a place of abundance. If you
have the ability to share with others, whether it be time, energy,
efforts, money, or anything else, you are affirming that you have an
abundance of this to give, and that it is not scarce in your life.
Giving back goes hand in hand with the ritual of having certainty
and visualization. When you give back, you should give back
knowing that the universe will align to return to you what you are
giving out. One of the analogies he frequently uses on this subject
is that: you don’t breathe out and wonder if there will be enough
air for you to breathe in another lung full, you just know there is
another lung full available. The same goes for finances, the very
day you realize you know the money will just be there, is the day
you become wealthy.
6. Asking Better Questions
When you ask questions, you expand yourself to the ability to
learn more information. Information is vital in your climb to
success, as it is important in helping you make rational, calculated
decisions along the way. Asking effective questions is a skill that
many people fail to learn in their lives.
When you’re asking, it’s also important to make sure you don’t
tailor the question so that the answer suits your opinion. This is
called bias, and does not benefit your gain of knowledge. It is
important to work towards developing well-rounded knowledge
that comes from all backgrounds and ideals. You do this in order to
make sure that you have as much information as possible –
whether you like the information or not is irrelevant, as all
information is important.
When you surround yourself with positive people who are going in
the same direct as you, you set yourself up to be motivated to
succeed. Do not judge yourself based off of other people: just
because someone is more successful than you are in some ways
does not mean that you cannot be friends with them. Instead, it
means that you should be friends with them, as they can teach you
what you need to know to advance and progress towards success
yourself. When you are surrounded by the type of people who
you aspire to be, you will inevitably learn things and develop
habits that will assist you in achieving your dreams. As well, you
will have people to work together with to achieve greatness. It is
truly a win-win situation.
Bonus Habits
The above lessons and habits are incredibly important to your
success. They should be the first things you focus on when you
are paving your own way to reach your goals. However, there are
additional things you can do to help you achieve success in your
life. The following “bonus habits” are just as important as the
previous seven we discussed. When you are making life changes,
these simple steps will help you achieve success in your goals.
Each one of these habits can be done in combination with the
previous habits we’ve discussed, and can enhance their ability to
serve you. M ake sure you take the time to practice these habits in
your daily life, if you want to achieve ultimate greatness.
Focus
Whenever you are doing something in your life, be sure to give it
your total focus. There is nothing more important to your ability
to succeed than your skill to be focused at any given time. There
are many ways to exercise your focus and enhance your skill to
ensure that it can serve you to its maximum ability.
As you are going about your daily activities, try and be mindful of
your focus. If you notice you are not focused on the task at hand,
take a moment to regain control of your mind and pay attention to
what you are doing. You will notice that the more you do this, the
easier it will become. That is because your mind is a muscle and
you must exercise it to make it good at what you want it to do.
Additionally, it could be because you aren’t worried that you have
not given your all in other areas of your life, therefore your stress
of what you “need to be doing” disappears because you are
confident that you are doing everything you can.
One of the biggest lessons you can learn is that your destiny is the
result of your choices. It is not about what happens to you, but
instead about what you do about those things. While you cannot
control external influences, you can control how they will influence
you. When you respond instead of react to these situations, you
give yourself the control to make decisions that will lead you to the
future you desire, instead of the future that merely happens as a
result of life passing you by.
The only problem is, most people would prefer to make excuses
and shy away from putting in the time and effort to succeed.
Obviously, this isn’t you, or you wouldn’t be here right now
learning about how to do better. You are going to succeed by
putting these steps into action and taking advantage of what is
offered to you. You realize there is a path, and you are ready to
walk it: this is what sets you apart from many.
The truth is, anyone who is willing to put in the time and effort to
walk the path is going to achieve success. You cannot merely sit
back and wait for success to come to you: it will never happen.
Success is not a lottery or a result of luck or chance. Success is
solely based on the amount of effort and determination someone
puts into succeeding.
Raise Your Standards
You will live the life you believe is acceptable. If you feel your life
is comfortable, you will never feel motivated to make any changes.
This is the simple truth. People are not motivated to change what
they do like, instead they are motivated to change what they don’t
like. If you want change, you need to become uncomfortable with
the situation you are in. You need to raise your standards.
You will live the life you believe is acceptable to live. Raise your
standards, and you will raise your ability to achieve success.
After you’ve done the initial step of taking massive action to start
the momentum, you need to make a plan to continue taking action.
Each and every single day you should do something towards your
goal to help bring it to life. Set aside at least a half an hour every
single day to work towards your goal and make sure you use it to
do things that are significant and meaningful in helping you achieve
your goal.
Don’t shy away from doing something because you don’t know
how every step will work. That can be detrimental to your
success. Instead, start with something that you know will get the
ball rolling, and then each progressive step you need to take will
become clearer to you. If it doesn’t, talk to people, ask questions,
and discover what the best choice is to keep working towards your
success. Regardless of what you do, you need to do something
every single day: read a biography, hire a coach, join a group,
organize your finances, do anything that will bring you closer to
your success.
Instead, take the opportunity to discard any belief that you are a
victim, a bad person, or negative in any other way. Remove the
power your flaws have over you, and promote a sense of
confidence in yourself. Share with people the parts of you that
have the ability to enhance your image and prove that you are
successful and worthy. Your history can either be a benefit or a
hindrance to you. The truth is, it already happened so there is no
sense living in contempt of your past. Instead, let it fuel you to
create a more positive future. According to Anthony, “The past
does not equal the future. Unless you live there.”
Don’t bully yourself like that. Don’t take away your ability to
succeed by emphasizing your flaws and promoting yourself in a
negative light. Instead, highlight what an amazing person you are
and build up your confidence while simultaneously building up
others’ confidence in you. Then, you will see much more success in
positive relationships in your life.
When you focus on what you could achieve, instead of what you
could lose, this is called “Neuro-Associative Conditioning.” You
are literally conditioning your mind to view fear as a tool instead of
an excuse. To start viewing your fear as an opportunity, you need
to change the way you see it. Are you afraid of failing? We all are.
Imagine yourself in 5 years, how are you going to feel if you let
your fear of failure keep you from making any changes in your life?
Probably unhappy because you never gave yourself the chance to
succeed, either. However, if you take calculated risks, how are you
going to feel in 5 years from now? You will likely be very happy
with yourself, even if you ended up enduring the risks and failing.
This is because you have given yourself the opportunity to
succeed, and you have learned lessons that will help you succeed in
your next venture.
Success is based on your time, effort and work put into it. When
you walk on the path of success, there will be several factors that
arise that could create problems or hurdles for you to face. Even
once you achieve success, these blocks will still exist. It is
important to realize that as long as you continue to work
effectively and efficiently, you will succeed. The path you take to
get there is an important learning tool, but the exact path is not
important.
Every now and again, make sure you take the time to assess your
goals. Take an honest account of where you are, and what needs to
be done in order to succeed. From there, adjust your course and
make new decisions that will have a powerful impact on your
climb towards success. There is a good chance that many things
will change several times over. It is totally fine, and natural, for the
path to change as new knowledge and challenges arise. Anthony
Robbins once said “The results you get in life aren’t from one
single decision, but from what you do after you make the
decision.” You should always monitor your progress, and when
you need to, make changes to help you progress more efficiently.
Just because you made a plan doesn’t mean it’s the only one, or
that you have to strictly stick to that plan.
Also, if you face any setbacks or failures, don’t feel like you have
to take the next step in the plan to succeed. Even if you revert back
three steps, you can still continue to move forward. M any
extremely successful business people have failed several businesses
before ever reaching a truly successful state. Use your new
knowledge and experience to help you repeat these steps more
effectively and do better next time. Regardless of what you face,
what route you take, or how long it takes you to get there, always
press on. Your success is worth you showing up for it.
If you have idle time where you are not doing something that
benefits your wellbeing or your goals, you are wasting time. It is
important to recognize what your priorities are, and take care of
them effectively. If you find yourself sitting around a lot, without
putting any effort in to your success, then it is likely that you are
not scheduling your priorities efficiently. M ake sure that all of
your priorities are accounted for, and that you are always working
towards satisfying their needs. Remember, priorities aren’t always
work related. Priorities in any area of your life are important, as
they all contribute to your overall wellbeing which is a mandatory
component of your success.
If you are succeeding in all areas of life, but failing to give yourself
enough personal time to unwind and relax, you need to schedule
this as a priority and make it happen. Alternatively, if you are
doing too much sitting around and not enough work, then you need
to pick a few things each day that you must do in order to succeed,
and then make sure you get them done. Prioritizing is one of the
most critical elements of successful time management, and time
management is mandatory for succeeding at your goals. Always
prioritize.
Always Be Grateful
There is an immeasurable amount of benefit that gratitude can have
on your life. Expressing gratitude is one of the most powerful
things you can do, and you should do it every single day. Any
successful person will tell you that having and expressing gratitude
is mandatory in your ability to truly succeed. If you aren’t
grateful, you will never succeed because you will never feel happy
with where you are at. Success is more than a title, or an
achievement. It is a state of mind. If you don’t express gratitude,
you will continually be in a toxic frame of mind that can be
detrimental to your success.
Learning to express gratitude can be difficult: many people think
there are too many bad things going on in their lives for them to be
grateful for anything. One of the most important things Anthony
has said on this subject is to the effect of: “if you absolutely hate
something [or someone] then you must express gratitude and love
for it [or them] because this has driven you to succeed in your life.
It has given you the motivation to do better to make sure that you
never settle for whatever it is that you absolutely hate.” And this
is the truth. Even things that you resent or make you unhappy,
you should express gratitude for. Without them, you wouldn’t
learn about what you don’t like or don’t want to be like, which is
equally as important as knowing what you do like and what you
do want to be like.
Always celebrate things in your life, even the small things. Is the
sun shining today? Celebrate. Is the rain quenching the Earth’s
thirst? Celebrate. Did you wake up? Celebrate. Always find a
reason to celebrate every single day. Gratitude has a significant
impact on your ability to maintain a positive mood, experience joy
and happiness, and put yourself in the state of energy that is
required for you to succeed.
Chapter 3: Become Outcome Oriented
Too many people become caught up in minor details and forget the
purpose of their mission. To achieve success, you need to stay
focused on the outcome. “Keep your eye on the prize” as they
say, and they would be right. In order to succeed, you need to keep
focus on what the outcome is going to be, and what the bigger
picture is. This also means that you need to care what the outcome
is, so you will have to start by having a compelling reason why that
is the outcome you are aiming for. Once you have a strong reason
why, then you can focus on the how. Anthony Robbins uses a
method he calls RPM which has two meanings: the first is “Rapid
Planning M ethod”. The second meaning is “Results oriented,
Purpose driven, and M assive action plan.”
Once you honestly answer these questions, you have all you need
to move forward in creating a strong schedule to help you take
massive steps towards accomplishing your goals.
Health
Wealth
Family and Friends
Playtime, Hobbies and Fun
Relationships
Career
Personal Space
Contribution/Spirituality
You will find that the more you give plenty of care to each area in
your wheel of life, and the more you effectively manage your time,
the easier it will become to give focus to the task at hand. This is
because you won’t have other radicals that are floating about in
your mind. You know what you have to do, and you do it.
Whether you are focusing on giving an important presentation at
work, focusing on having a project handed in on time, or focusing
on spending quality time with people you care about, you need to
make sure that you stay in the moment at all times. Of course,
your mind will wander, but you need to be proactive and stop it
from straying every time you notice it. The more you practice this,
the easier it will become. The easier it becomes, the more you will
reap success from any time you allot towards getting your projects
done.
If you are having a hard time making a decision on what you need
to do, then you need to sit down and take a moment to think about
what you want. Are you under a tight deadline? Then you likely
want to complete your project. What do you have to do in order to
complete it? Do that. Are you suffering from health ailments that
you are ignoring, such as pain? What do you need to do to change
this? Book a doctor appointment, schedule time to go to the gym,
go for a walk, or do something that will help you satisfy the need
you have been ignoring. When you find that you are having a hard
time moving forward, it is likely because you don’t know what
you should be doing. Change this by discovering what it is you
need to do, and then taking immediate action towards doing it.
Chapter 4: 10 Minute Morning Ritual
Anthony Robbins has a 10-minute morning ritual that is perhaps
one of the most important rituals of his entire day. This ritual is
responsible for helping him wake up each morning and get in the
frame of mind that sets him up for success. By following this
routine, or making your own similar routine, you too can help
yourself get in the mindset of success. If you are going to tweak
any of the areas of this ritual, it is important that you replace it
with activities that can achieve the same purpose as each of these
ones do. That way you can succeed in the same ways Anthony
does. Your morning ritual is what sets the tone for your entire day,
so it is critical that you set a ritual that helps you feel like you are
alive and thriving, and like you have the ability to succeed every
single day.
Overview
Anthony’s ritual is incredibly simple, and only takes about 10
minutes to complete. Every single element of his ritual has an
important purpose as to why it exists, and this should be taken
into consideration when you are doing your own morning ritual.
Each task contributes to engaging part of his mind or body in the
overall positive energy that he wants to be in so that he can
succeed. These are the things that Anthony does every morning to
set himself up for success:
Wake Up
Do a Cold P lunge
P rime for The day
Breathe
Express Gratitude
P ray
Meditate
Fuel Up
The ritual seems simple because it truly is. That is why it is called
the 10-minute morning ritual. By giving yourself the first ten
minutes of your day to focus solely on getting yourself into a
positive and successful frame of mind, you will set yourself up to
succeed at anything you aim to do that day, every day. In the next
sections of this chapter, we are going to take a deeper look at how
each of these tasks are completed, and why they are important.
Wake Up, Cold Plunge
The very first part of Anthony’s ritual is obvious: wake up.
Anthony doesn’t prefer to stick to any specific time to wake up
on a day-to-day basis, so that aspect is constantly fluctuating.
However, every morning when he wakes up, he always devotes the
first ten minutes to focusing on himself and getting into the proper
frame of mind. After waking up, he quickly wakes up his entire
body with a cold plunge in a small temperature controlled pool.
While you may not have access to one of your own cold plunge
pools, you can still do this part of the ritual at home. To achieve a
similar result, you can instead hop in your shower and switch it to
a cold temperature. Ideally, it should be as cold as you can handle.
Then, stand in it for an entire minute before continuing on to have
your regular shower. While you are doing this, take notice as to
how the water wakes up every muscle and never in your body. The
change of sensation will likely make you extremely aware of your
body and the current moment, and this is a good thing. It helps you
bring your focus onto yourself and your body, and keep your mind
present.
Breathe
Although it seems straight forward, breathing is an important part
of priming. All too often, people forget to breathe deeply and
completely fill their lungs with air. We become preoccupied with
life and only subconsciously take small, shallow breaths
throughout the day. While this is enough to survive, it is not
always enough to assist our mind in achieving its peak state.
The morning is one of the most important times to fuel your lungs
and brain with oxygen. To do this, you should spend a few minutes
focused on taking proper, deep breaths. To practice breathing
exactly as Anthony does it, you should practice a technique that is
called Kapalbhati Pranayama breaths.
Express Gratitude
Gratitude is one of the most important elements of success. Any
person who has achieved success will tell you that you must
experience gratitude in order to truly succeed. Anthony’s 10-
minute ritual involves expressing gratitude over at least three things
every single morning. He always makes sure that one of the things
is seemingly small, to remind him that everything is worth being
grateful for. Some small things he has noted expressing gratitude
include: “the wind on my face or the smile of my son.” Anthony
states that “The reason I picked gratitude is because when you’re
grateful you can’t be angry, and when you’re grateful you can’t be
fearful.”
M ake sure that every single morning you take the time to express
gratitude for at least three things in your life. Also, by choosing
things that are seemingly small, you too can ensure that you
always realize that everything counts – even the little things.
Pray
While you may not identify as a religious individual, it is important
that you practice prayer every day. This spiritual practice is
important to anyone, regardless of whether or not you identify in
the spiritual or religious worlds. Praying is an important part of
setting your mind in a positive way. It assists you in putting focus
on the things that matter to you, and in wishing goodwill onto
those around you and those who you care about.
Meditate
Fuel Up
As you may have suspected, it is vital that you fuel your body
with a nutritious breakfast before you face the day ahead of you.
This is an important part of preparing for your day because it
provides your body and brain with the energy it needs to operate
at its peak performance. If you want to succeed, you need your
body to operate at its best, so you should never skip breakfast.
I hope that you learned a lot while reading this book, and that you
now understand how you can take the necessary steps to make
massive changes in your life.
The next step is to review each of the lessons, habits and rituals
that we have discussed in this book and then put them to work in
your own life. By doing this, you will unleash your power to
achieve phenomenal levels of success in all areas of your life.