Since the business is focused on utilizing social media as a way of strategizing

their market, I would suggest that they should also post social proofs such as
feedback, ratings and even pictures to let their potential customers see. Building up
their customers’ trust in their product will determine if the customers will buy it, and
even manage their expectations when they eventually receive it.

In addition to their current marketing strategies, I suggest to have a mascot,

or a unique character that will represent the company. The mascot can go around
to promote the products of the company attracting more people especially
children, who are part of the target market of the company. Also, having a unique
mascot will help build the company’s brand identity.