Miguel Etayo Ochoa-Lácar

C/ Juan Montalvo, 17-1ºB

28015 Madrid
Phone. 654.68.59.45
metayo14@gmail.com

Profile
Versatile and international candidate seeking a position in a Marketing Department. Currently working as responsible of
Marketing and Design with Conservas Islas Cíes. My professional experience and education gives me an overview of the
sector that has made me develop great communication skills and an organized way of proceed.
Pursuing an international role, in order to improve and execute my whole potential.

Education
Master in AD Creativity, major in Graphic and Web Design. Trazos School of Arts (August 2009)
Bachelor in Communication, AD and Public Relations degree. University of Navarra. (February 2008)
Winner of the national college contest “Mccann Erickson-Opel”. By developping a 360 campaign to launch the
new "Opel Antara" and presenting both the client and the agency. (Madrid, December 2006)
Sport Journalism Specialization Course. University of Navarra (Pamplona, May 2003)

Professional Experience
2010 Conservas Islas Cíes, Marketing and Design Responsible
Areas of work: Development of the packaging design for new products. Redesign of the website. Edition of
press realeases for different publications. Negotiations with suppliers and transaction monitoring. Coordination of
the social media development. Constant contact with the product and sales department.
2009 VODAFONE UNE, Intership Marketing Services Department
Areas of work: Cross functional contact between the agency and product departments. Development of the internal
publications. Edition of the draft publications and print monitoring. Analysis of the new products, joint team with
product departments.
2008 Zenithmedia, Copywriter, Trainee
Areas of work: Assistant Planner at Central Lechera Asturiana account. Copywriter in BTL proposals for several
accounts: Jazztel, Media Markt, Maltesers, Iberdrola, etc. Copywriter for TV commercial scripts and production
monitoring.
ADEMNA-COCEMFE, Graphic Designer
(Multiple Sclerosis Association of Navarra). Areas of work: Redesign the corporate image and the graphic for
the awareness campaign 08-09’. Volunteer work during the weekends.
2007 Mccann Erickson, Creative Designer, Trainee
TDH (Design department of Mccann Erickson) Areas of work: Development, from a briefing, of the graphic design
of: logos, corporate design from future projects, real estate’s promotional book, etc.
2004 Universidad de Navarra, Layout Designer
During freshman year, design of the layout of my School’s Magazine (FCOM).

Aditional Experience
MOMA, (Madrid, August 2009) Graphic and Web Designer, Trainee.
Universal Mccann (Madrid, December 2007) Planner, Trainee.
Management assistant in Ochoa-Lácar Hnos . During holiday periods, all sectors help needed: stocktaking, web design,
graphic design, accounting, etc. (Pamplona, 2001-2006)

Acquired Skills
IT SKILLS
High Knowledge of Graphic Design Tools (Photoshop, Illustrator, Freehand, InDesign, QuarkXpress)
High Knowledge of Microsoft Office (Word, Excel, Powerpoint)
High Knowledge of Web Design Tools (Dreamweaver, HTML, Css, Flash with Actionscript)
Operating Systems´user: Mac OS y Pc.
LANGUAGES
:
Spanish: native. English: fluent level. French: basic level.

Aditional Info
Former EBA Basketball player (semipro league) and former coach in High School. Currently amateur player (1st Nacional)
in Arcangel (Madrid).
Winner of II Rowing Regatta Amstel. University of Navarra Campus.