Name: CHRIS DAVIS

Roll No.: 13

Std: S.Y. B. B. A

Subject: Retail
Marketing
A PROJECT REPORT
ON
“A DETAIL STUDY OF
RETAIL OUTLETS”
 INTRODUCTION

Retail is a business deal in which the seller sells small quantities of goods to the customers as
per their needs.
A retail store is a retail business enterprise which primarily deals with sales volume in retailing.
The retail industry secures the fifth position as an industry and is the second largest employer
after agriculture, providing bright and exciting job opportunities in India.
Retailing involves all activities required to market consumer goods and services to ultimate
consumers who are purchasing for individual or family needs. By definition, B2B purchases
are not included in the retail channel since they are not made for individual or family needs.
__________________________________________________________

1.
ANDY’S JUMBO
XEROX
MORE THAN INK ON PAPER
__________________________________________________________
 INTRODUCTION
Shop No. 01, “Renvilla House”, Opp. Dena Bank, Circuit House Road, Silvassa,
U.T of DNH & DD-396230
982534210/ 8320415599| emerico007@gmail.com
Andy's Jumbo Xerox is a printing and designing center, which also deals with filling up of online
forms. Which is situated in the center of the city, which provides with the best services to the
customers in the town.

LOGISTICS
Andy’s Jumbo Xerox has a simple chain of supply, where they buy the papers from the whole
sellers, then they print on it according to the customers needs.

LAYOUT
They have a simple layout, where the machines are kept on both the sides of the walls,
which is more convenient to the consumers as well as the person working there.
 SWOC ANALYSIS

STRENGTH
-The shop is located the center of the city, due to which more customers are attracted.
-Fast services.
-Better and convenient personals

WEAKNESS
-quality pretending the rate.
-week communication gap.
-site issues

CHALLENGES
-Competitions from stores who try to offer the same quality of work in less prices and
better printing software's and network issues.

OPPORTUNITIES
-good printing machines.
- Good quality computers.
- Good internet connections
- Better storage facilities.
_____________________________________________________________________________

.2
PRATAP INFOTECH
WE DON’T GIVE THE CHEAPEST,
WE GIVE THE BEST
____________________________________
 INTRODUCTION

Shop No. 107, First Floor, J.C. Shelter, opp. Kutty's The VEG, near Amli, Fuvara,
Silvassa, Dadra and Nagar Haveli and Daman and Diu 396230.
Pratap infotech is a computer shop, which provides with best computer parts and
accessories in the city. The Pratap infotech provides with kind of computer
accessories in best prices. They deal with computers, laptops, CPU parts, and other
accessories. They have the best services in the town.

LAYOUT
. They have a simple layout, where it is walk in out layout, where they build
the pc Infront of the customers according to their needs.
 LOGIGISTS

Pratap infotech deals with one and two channels of distribution system.
They buy parts from the manufactures like amd, nivida, Samsung, lg,
and they assemble at their store and sell it to the customers according to
their needs.
 SWOC ANANLYSIS

STRENGTHS
-On time and better services.
-best parts available, in the city.
-brand name.

CHALLENGES
-competition from various brands and co-dealers who provide discounts.

OPPORTUNITIES
-expanding of business online, or opening a branch in the city.

WEEKNESS
-Partnership Restrictions.
__________________________
.3
ODHAVRAM KIRANA
STORE
_________________________
 INTRODUCTION

ODHAVARAM KIRANA STORE, BASERA ROAD, NEAR BALAJI MANDIR,

AMLI ROAD, SILVASSA 396230

It is a Kirana store which was started on 19th July 2005, the store has all the basics
needs of a customer, what he wants and with a better quality of the products.

. They have a simple layout, where it is walk in out layout, where they have the
goods displayed on the side walls of the stores, where they have kept the food
items for children's down and remaining up.

LOGIGISTS

ODHAVARAM KIRANA deals with one, two, and three channels of distribution
system. They buy goods from the dealers, manufactures and the wholesalers, and
sell the goods to the consumers. It basically takes 2-3 working days for them get
their goods from the dealers.
 SWOC ANANLYSIS

STRENGTHS
-good quality of products available.
-better communications with the customers.

CHALLENGES
-many stores nearby.

OPPORTUNITIES
-expanding of business online, or opening a branch in the city.

WEEKNESS
-lack of space
-lack of inventory.
__________________________________________________________

.4
LIFE CARE MEDICO &
GENERAL STORE
__________________________
 INTRODUCTION

LIFE CARE MEDICO & GENERAL STORE, SHOP NO.15, BASERA ROAD,
OPP, BALAJI MANDIR, AMLI ROAD, SILVASSA 396230

It is a retail store which provides pharmaceutical drugs, among other products.

At the pharmacy, a pharmacist oversees the fulfillment of medical prescriptions
and is available to counsel patients about prescription and over-the counter drugs
or about healthcare and wellness issues.

LOGIGISTS
LIFE CARE MEDICO & GENERAL STORE buys the medicines accordingly to
the seasons, dieses and according to the trend. They also have a 1 and 2 levels of
distribution channel system. They order their medicines which they get delivered
within 2-3 days.
 SWOC ANANLYSIS

STRENGTHS
-single medical shop in the area.
-all kind of medicines are available.

CHALLENGES
-sometimes the medicines are not available with the dealers.

OPPORTUNITIES
-expanding of business online, or opening a branch in the city.
-searching up of new dealers, who has all the medicines.

WEEKNESS
week communication gap.
-lack of inventory.
____________________________________
.5
THE CREATOR STUDIO’S
____________________________________
 INTRODUCTION

5, lotus tower, Veera Desai Rd, Andheri West, Mumbai, Maharashtra 400053

The creator is an Indian film production and distribution company working in

Hindi, English, and Punjabi cinema and 2D, 3D animation and VFX works which
was founded by Earl Quintall, PIYUSH Vishwakarma, Chris Davis, devanshi
Prajapati and Terrence kahadne.

LOGIGISTS
The creators is a postproduction and pre-production office which has its own
inventory system. It has one level channel distribution system, which provide
services like shooting, editing, directing and designing works.

SWOC ANANLYSIS

STRENGTHS
-they work with the best editing software’s in the markets.
-adobe premiere pro, after effects, maya and 8k rendering.

CHALLENGES
-have to upgrade with the trends.

OPPORTUNITIES
-expanding of business online,
-working with the big studios,
 WEEKNESS
-more time consuming due to rendering of heavy files.