FM 202 Group

Assignment
Business
Plan
Name: Student ID:

Aaliyah Buksh S11186342

Shakira Keni S11185972

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Sharon Levula S11176791

Ashleen

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The Business
Business name: [Enter your business name as registered. If you have not registered your business name,
add your proposed business name.]

Business structure: [Sole trader, partnership, trust, company.]

TIN: [Registered TIN number, if applicable.]

Business location: [Main business location]

Date established: [The date you started trading]

Business owner(s): [List all of the business owners]

Relevant owner experience: [Briefly outline your experience and/or years in the industry and any major
achievements/awards.]

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The Market
Marketing strategy:

[How do you plan to enter the market? How do you intend to attract
customers? How and why will this work?]

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Target Market
[Who are you selling to? Why would they buy your products/services over
others?]

Market Position

: [Where do your products/services fit in the market? Are they high-

end, competitive or budget? How does this compare to your
competitors?]

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Unique Selling Position

[How will your products/services succeed in the market where

others may have failed? What gives your products/services the
edge?]

Anticipated Demand

[What is the anticipated quantity of products/services your

customers are likely to purchase? For example, how much will an
individual customer buy in 6 months or 12 months?]

Pricing Strategy

[Do you have a particular pricing strategy? Why have you chosen
this strategy?]

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Products/Service

Product Description Price (Including GST)

Vegetable Seedlings

Flower Seedlings

Fruit Seedling

Fertilizers

Ornaments

Lightings

Automated sprinklers

Recycled garden decorations

Recycled plant
beds/pots/containers

Woodchips

Colored Clay pots

Pebbles

Services Description Rate (Direct Labor Hour Basis)

Gardening Consultancy

Planting/Seeding

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Watering plants

Nurturing plants

Fertilizing plants

Harvesting produce

Trimming bushes

Grass cutting

Weeding garden

Raking grass

Laying down mulch

Water blasting

Landscaping

Repair works on garden

facilities

Construct garden entrances

Construct greenhouses/
nurseries

Backyard cleanup

Making recycled products Service associated with

found from cleanup and backyard cleaning
planting in them

Restructuring of garden

Themed gardens

Beehive extractions

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Garden Pest control

Recycle metal Melt aluminum cans,

example coke cans to make
garden plant beds or
containers or pots

Recycle plastic Recycle plastic materials

example, plastic bottles,
wrappers to make
decorations.

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The Future
Vision statement:

[The vision statement briefly outlines your future plan for the business.
It should state clearly what your overall goals for the business are.]

Goals/objectives:

[What are your short & long term goals? What activities will you
undertake to meet them?]

Organizational Chart
[Outline your business structure in an organisation chart.]

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The Finances
[Briefly outline how much profit you intend on making in a particular timeframe. How much money will you need
up-front? Where will you obtain these funds? What portion will you be seeking from other sources? How much of
your own money are you contributing towards the business?]

Pecking order framework!! And examples

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Operations
Production process

[What is the process involved in producing your products or services. This process will vary depending on your
product or service. Here are some examples of questions you may consider. Is there a manufacturing process?
Who is involved in the process? Are there any third parties involved? What is involved in delivering the service to
your customers?]

Suppliers

[Who are your main suppliers? What do they supply to your business? How will you maintain a good relationship
with them?]

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Risk Management
Risk Likelihood Impact Strategy

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S.W.O.T Analysis
· Strengths: What will be your company’s strengths when you launch? How do you see this changing in
the future?

· Weaknesses: If you were the competition, what would you say to prospective customers about where
your company’s products or services are weak or deficient? What are the most important weaknesses to
overcome first?

· Opportunities: With product improvements or new partnerships, where could your business grow?
What new segments could you enter in the future?

· Threats: What external factors could put pressure on your business growth or cash flow? Which of these
threats can you control? Which ones can’t you control?

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Expected Cash Flows

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