BOUNCE FITNESS

Business plan
Date: 27/11/2022
Key details (10 marks)
Registration details
[Find out about business registrations and choosing a business structure if using Bounce Fitness as
organisation.] (Go to this link MyFiji@Gov (digital.gov.fj) if using organisation in Fiji’s context)

Business name:
[Enter your business name as
registered in your state/territory.
If you have not registered your
business name, add your
proposed business name.]
Business structure:
[Sole trader, partnership, trust,
company.]
Business premises:
[Is this space owner occupied or
leased? Describe the location and
space occupied/required. What is
the size of the space you
occupy/require? Which city or
town? Where in relation to
landmarks/main areas? If you
have a retail business, where are
you in relation to other shops?
What is the retail traffic like?]

Date established:
[The date you will start trading, or
the date you started trading.]
Business owner(s):
[List all of the business owners.]
Relevant owner experience:
[Briefly outline your experience
and/or years in the industry and
any major achievements/awards.]

Licences, permits, qualifications:

[List all the licences, permits
and/or qualifications you will
need to have)

2
Contact details
Name

Phone

Mobile

Email

Address

Online and social media details

Address/details

Website

Select type

Select type

Select type

3
Contents
Key details.............................................................................................................................................2
Registration details............................................................................................................................2
Contact details...................................................................................................................................2
Online and social media details.........................................................................................................2
The business..........................................................................................................................................4
Plan summary....................................................................................................................................4
Our why.............................................................................................................................................5
Our vision..........................................................................................................................................5
Our mission........................................................................................................................................5
Operations.........................................................................................................................................5
Key people.........................................................................................................................................8
The market............................................................................................................................................9
The problem......................................................................................................................................9
Our solution.......................................................................................................................................9
Our target market..............................................................................................................................9
Advertising and promotion..............................................................................................................10
The competition..............................................................................................................................10
Pricing strategy................................................................................................................................11
SWOT analysis.................................................................................................................................11
Risk management................................................................................................................................13
Risk assessment...............................................................................................................................13
Insurance.........................................................................................................................................13
Laws we’ll need to comply with.......................................................................................................14
Goals and actions................................................................................................................................14
Goals for the next 3 years................................................................................................................14
The finances........................................................................................................................................16
Finance needed...............................................................................................................................16
Sources of funding...........................................................................................................................16
Balance forecast..............................................................................................................................16
Profit and loss forecast....................................................................................................................17
Cash flow forecast...........................................................................................................................18
Supporting document checklist...........................................................................................................19

4
The business (35 marks)
Plan summary (5 marks)
[Complete this section last so you can summarise information from the rest of your plan.]

What our business does

The products or
services we sell.

Our target market

Our business goals

Performance Objectives
& Measures

Our why (1 mark)

[Consider why you started this business. Why are you personally invested in this business idea?]
The inspiration behind the business.

[Example: To be the go-to supplier of high quality, sustainable coffee in Australia.]

5
Our vision (1 mark)
[Consider what you want your business to accomplish in the long term. What are your ultimate
goals? Be passionate, powerful and inspiring.]
Our hopes, dreams and where we aim to go.

[Example: To be the go-to supplier of high quality, sustainable coffee in Australia and reduce
environmental impacts through promoting sustainable shopping practices.]

Our mission (1 mark)

[Consider the purpose of your business and define what it does for your customers. What do you do,
how do you do it and why do you do it?]

Who we are and why we exist.

[Example: We supply high quality, sustainably produced coffee for all coffee lovers to enjoy while
minimising their environmental impact.]

Values (1 mark)

[Outline value statements which represent the core beliefs, priorities and culture of the
organisation/company]

6
Operations
Products and services (3 marks)
What we’re selling. (You can add lines depending on the number of goods and services)

Product/service Description Unit price (incl. GST)

$     

$     

$     

Production (1 mark)
How we produce our products or services and where we get our main supplies from. [What is the
process involved in producing your products or services. This process will vary depending on your
product or service. Here are some examples of questions you may consider: Is there a manufacturing
process? Who is involved in the process? Are there any third parties involved? What is involved in
delivering the service to your customers?]

[Example: Intrinsic Coffee sources premium beans from Bean There Growers. Our packaging is
printed by an external provider. We process and package beans on site with strict quality controls in
place.]

Trading hours (1 mark)

[What are your trading hours? What are your expected peak trading times? Which times do you
expect to be more profitable? How will this change over different seasons? How do your trading
hours accommodate these changes?]

7
Payment types accepted (1 mark)
[What payment types will you accept. cash, credit, cheque, EFTPOS]

Warranties & refunds (1 mark)

[If you manufacture certain goods, what are the warranty terms? What is your business
refund/exchange policy?]

Sales and distribution channels (2 marks)

The channels we’ll use to distribute our product or service to customers.

Channel Used for Details

Select a channel [Example: Selling our [Example: Beans Online account for 20% of
coffee beans sales.]
internationally online.]

Select a channel

Select a channel

Digital technology (1 mark)

[What technology do you require? For example: website, point of sale software or accounting
package? What will be the main purpose for each? What is the estimated cost of each technology
solution?]

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 [Examples: online sales, accounting software, customer database]

Assets (5 marks)

Premises
[Describe your business premises, the location, facilities and whether you own or lease them.

[Example: We own a café shopfront in the Sydney CBD. The location has significant foot traffic and
visibility.]

Stock and inventory

[What stock do you have? Describe how you store and manage stock. [List your current inventory
items in the table below. If you have a substantial inventory, you may prefer to attach a full inventory
list to the back of this business plan.]

[Example: We have 300 kg of coffee beans. We store stock onsite and it is replaced every 2
months.]

Equipment
[List your current plant and equipment purchases. These can include vehicles, computer equipment,
phones and fax machines.]

Equipment Date bought or leased Cost ($)

[Examples: computers, Select date

machinery, vehicles]

Select date

Select date

Select date

9
Key people
Our staff (3 marks)
[List your existing staff and any staff required for your business. Include yourself and list any major
achievements and relevant business experience.]

Role Name Skills and experience

If role is filled.

[Examples: owner,
manager, casual
employee]

Skill and staff retention strategies (3 marks)

[Read about developing and maintaining staff skills.]
How we keep our staff working for us and maintain their skills.

[Example: The manager regularly checks in with staff, all staff attend monthly team meetings, we
offer free courses to maintain staff skills and involve staff in our professional development planning
process.]

Training programs (5 marks)

[Are there any training programs you will be organising in the event you cannot find the required
skills? Are these in-house or external providers? What training will you as the business
owner/manager undertake to keep your skills current?]

Position Required Skills Training options

10
The market (15 marks)
The problem (2 marks)
[What issues do your potential customers face in the market? Is there a lack of your service type in a
particular suburb? Is the product supplied by other businesses expensive?]
The market problem/s that we aim to solve for customers.

[Example: There’s an overwhelming choice of coffee blends in the market. It’s hard for customers
to know what they’re buying.]

Our solution (2 marks)

How our business solves the problem – our unique selling point. This is how we’ll succeed in the
market.

[Example: Intrinsic Coffee sells a small range of high-quality coffee. We don’t use fancy names for
our blends, so people know what they’re buying.]

Our target market (2 marks)

[Not everyone will want your product or service, so make sure you research the market and have a
clear picture of who you’re targeting. This helps focus your marketing efforts and improve your
chances of success. Describe your targeted customers for example by gender, age, income, location
or education.]
The group of customers that we aim to sell our products or services to.

[Example: Our products are targeted at adults over 30 with a medium to high disposable income.]

11
Advertising and promotion (2 marks)
[Choose channels that suit your target market. For example, social media use varies across different
age groups. Learn about choosing the best channels to communicate with your customers.]
The channels we’ll use to communicate with our target customers.

Channel Used for Details

Select a channel [Example: Promotion [Example: We’ll use regular Facebook posts
prior to launch.] to promote the product and offer discounts
to our first 20 customers.]

Select a channel

Select a channel

Select a channel

The competition (2 marks)

Any businesses we’re competing against, what they do well and not so well. What we’ll do
differently to succeed in the market.

Competitor name [Example: Sludge International Coffee.]

Strengths [Example: Low product prices.]

Weaknesses [Example: Low quality product, unsustainable

production.]

What we’ll do differently [Example: We only sell high quality, sustainably

produced beans.]

12
Pricing strategy (1 mark)
[Explain your pricing strategy and why you chose it.]
How we set prices for our products/services.

[Example: Our coffee beans are sold at cost of production and distribution plus a mark-up of 50%.
This ensures we remain competitive and make a profit.]

SWOT analysis (4 marks)

[Learn how to complete a SWOT analysis for your business.]
Our business strengths, weaknesses, opportunities and threats.

Strengths [Example: Premises are in a high traffic area with good visibility.]
What’s good
about our
business.

Weaknesses [Example: The business has no business website and there are high rental
What’s not so costs.]
good about our
business.

Opportunities [Example: The market is growing rapidly.]

External factors
we could take
advantage of.

Threats [Example: A new competitor could target the same market.]

External factors
that could cause
problems for us.

13
Risk management (10 marks)
Risk assessment (6 marks)
[Learn about types of risk that could affect your business and how to assess and manage risks to your
business.]
Risks that could impact our business and what we’ll do to protect it.

Risk/impact description Likelihood What we’ll do to reduce this risk

[Example: Pandemic causes Select level [Example: Strengthen online sales/e-

closure of our retail outlet.] commerce.]

[Example: Computer theft Select level [Example: Use cloud storage for business
results in loss of financial records.]
records.]

Select level

Select level

Select level

14
Insurance (2 marks)
[If you’re not sure what you need, visit our Business insurance page for more information.]
The insurance we have or need.

Insurance type Details

Select type

Select type

Select type

Select type

Select type

Laws we’ll need to comply with (2 marks)

[List the laws that impact on your business including laws specific to your industry.]

 Compliance with Work Health and Safety Act 2011 and Work Health Safety
Regulations 2011 launching the web-based training to provide all staff easy access
to simple templates and resources to apply to Gym club environment.

 The Australian Consumer Law: unfair contract terms misleading communication

sales tactics.

 Privacy Act 1988: privacy and confidentiality of client information.

 AS/NZS ISO 31000:2009 Risk management

 Australian Taxation Office regulations

 Certified and workplace agreements

Goals and actions (5 marks)

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[Learn how to set goals that will help your business grow.]

Goals for next 3 years

[Enter a goal] [Enter a goal] [Enter a goal]

Actions to achieve  [Action]  [Action]  [Action]

goal
 [Action]  [Action]  [Action]
 [Action]  [Action]  [Action]

Due date Select date Select date Select date

Who’s responsible

16
The finances (15 marks)
You need to allocate the costs for implement your business plan].
Finance needed
[Delete this section if you aren’t seeking finance.]
How much money we need and what it’s for.

[Example: We are seeking a loan of $30,000 to purchase and install an automated coffee
packaging machine.]

Sources of funding
[Describe sources and amounts of funding that your business has received. Include your own
investment in your business.]

[Example: We have received a $X loan from Business Bank. There is also $X of self-investment.]

Balance forecast
[You can use our balance sheet template, your own accounting tools or ask your accountant for help]

A summary of our forecast balance for the next 3 years.

[Year 1] [Year 2] [Year 3]

Total assets $      $      $     

Total liabilities $      $      $     

Net assets $      $      $     

17
Profit and loss forecast
[You can use our profit and loss template, your own accounting tools or ask your accountant for
help.]

Our forecast profit/loss for the next 3 years. Once you obtain the first year Profit & Loss Statement,
using the total figure (from the 12 months) you are required to forecast for year 2 & 3 for the
following information given below only: Note you have to list assumptions for the below 3
transactions.

[Year 1] [Year 2] [Year 3]

Gross profit/net sales $      $      $     

Total expenses $      $      $     

Net profit/loss $      $      $     

18
Cash flow forecast
[You can use our cash flow statement template, your own accounting tools or ask your accountant for help.]
Our forecast cash flow for the next year.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly $   $   $   $   $   $   $   $   $   $   $   $  
cash
balance

Closing $   $   $   $   $   $   $   $   $   $   $   $  
balance

Role play scenarios (10 marks)

To complete this part of the assessment, you will participate in a role play/scenario to demonstrate your ability to complete skills-based tasks for this unit.
The role play will be observed by your Teacher/Assessor or can be digitally recorded and submitted as evidence. Please refer to recording instructions
provided earlier in this document.

Your demonstration will be used as part of the overall evidence requirements of the unit.

You should refer to the list of criteria provided in the observation checklist to understand what skills you need to demonstrate in this section of the
assessment. This checklist outlines the assessment criteria your Teacher/Assessor will be marking you on.

Role play scenario

The scenario

Your manager has requested you to prepare for and deliver presentation in consultation with stakeholders.

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The purpose of the presentation is to implement and communicate the business plan you developed in your earlier project assessment to
stakeholders and consult on elements of the business plan.
The presentation can be conducted in your workplace, suitable venue (for example, a classroom) or in an online environment such as MS Teams or another
medium.

Role of the student being assessed

During your role play you must demonstrate the following skills:

1. Communicate and report on your business plan to stakeholders.

2. Consultation

a. Seek input on performance objectives and measures in the plan

b. Confirm the skills required of managers to implement the plan and identify areas where managers are underperforming or
require additional skills.

c. Confirm skilled labour is available to implement the plan.

3. Demonstrate the following:

a. presenting information and seeking advice using language and features appropriate to the audience

b. participating in discussions using listening and questioning to elicit the views of others and to clarify or confirm understanding

c. collaborating with others to achieve joint outcomes, playing an active role in facilitating effective group interaction, influencing
direction, and taking a leadership role.

4. Also in the role play, add how you train the staffs by addressing the identified gap or an aspect of the identified gap in staff
performance. (Hint: Training need analysis - TNA)

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Role/s of the person/s in supporting roles

You will need to arrange for a minimum of two participants and no more than 5. Your participants will represent relevant stakeholders such as
managers and human resources personnel.
Ask colleagues and/or other students to act in the supporting roles. Make sure each role has a copy of the scenario and any instructions specific to their
role. Ensure there is enough information so that they can effectively contribute to the demonstration.

This role play will require the following roles:

Time allowed

15-20 minutes

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Supporting document checklist
Attached documents (where relevant):

☐ Balance sheet for last financial year

☐ Cash flow statement for last financial year
☐ Profit and loss for last financial year