x1 x2 x3 x4 x5

7 26 6 60 41
1 29 15 52 30
11 56 8 20 78 SUMMARY OUTPUT
11 31 8 47 53
7 52 6 33 66 Regression Statistics
11 55 9 22 77 Multiple R 0.9994300578
3 71 17 6 77 R Square 0.9988604405
1 31 22 44 33 Adjusted R Square 0.9987179955
2 54 18 22 58 Standard Error 0.1677400543
21 47 4 26 89 Observations 37
1 40 23 34 42
11 66 9 12 88 ANOVA
10 68 8 12 88 df
10 65 10 11 85 Regression 4
9 57 11 20 75 Residual 32
1 54 23 24 56 Total 36
2 45 19 34 49
3 46 18 32 52 Coefficients
4 26 17 54 34 Intercept 3.539608314
5 35 16 45 46 x2 -0.5210580316
6 34 15 46 46 x3 -0.0273966748
12 25 7 56 49 x4 -0.036251399
14 45 5 34 73 x5 0.4827683987
13 44 6 35 70
7 43 13 36 57
8 35 12 45 51
11 54 8 23 76 RESIDUAL OUTPUT
11 37 9 42 59
7 35 14 44 49 Observation Predicted x1
8 40 12 39 56 1 7.4461398478
10 39 10 40 59 2 0.6159544864
11 41 9 38 63 3 11.072092263
11 43 8 36 65 4 11.050545312
2 45 20 33 49 5 6.9466287677
2 48 19 30 52 6 11.010482423
1 38 21 41 40 7 3.0344029038
6 34 15 46 45 8 1.1203780876
9 2.1123708064
10 20.964145238
11 1.110888707
12 10.951810452
13 9.9370910633
14 10.033418011
15 9.020539011
16 0.9373478367
17 1.9945640392
18 3.0217106766
19 3.982906028
20 5.440263794
21 5.9524671014
22 11.94695399
23 13.964559055
24 12.973663817
25 6.9907045427
26 7.9636924868
27 11.039917332
28 10.974667835
29 6.9796137388
30 7.9897527165
31 9.9776578947
32 10.966514899
33 10.989835106
34 2.0034187634
35 2.0247007366
36 0.9885015292
37 5.4696987027
 Variable Inflation Factor
VIF
877.53203886

SS MS F Significance F
789.2077328818 197.30193322 7012.2563109 1.3733308E-46
0.900375226341 0.0281367258
790.1081081081

Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
2.083301387074 1.6990380441 0.0990155979 -0.7039377458 7.7831543738 -0.7039377458 7.7831543738
0.015451220295 -33.722775394 1.404968E-26 -0.5525311374 -0.4895849257 -0.5525311374 -0.4895849257
0.020434186845 -1.3407274318 0.1894496656 -0.0690197514 0.0142264017 -0.0690197514 0.0142264017
0.02110663089 -1.7175360302 0.0955458862 -0.0792441993 0.0067414012 -0.0792441993 0.0067414012
0.011476625047 42.065363004 1.386454E-29 0.45939127844 0.5061455189 0.4593912784 0.5061455189

Residuals
-0.44613984779
0.384045513609
-0.0720922631
-0.05054531166
0.053371232338
-0.01048242309
-0.03440290381
-0.12037808757
-0.11237080637
0.035854762323
-0.11088870696
0.04818954846
0.062908936732
-0.03341801129
-0.020539011
0.062652163269
0.005435960788
-0.02171067656
0.017093972025
-0.44026379403
0.047532898587
0.053046010058
0.035440944938
0.026336183253
0.009295457313
0.036307513244
-0.0399173318
0.025332165405
0.020386261242
0.010247283538
0.022342105315
0.033485100865
0.010164893746
-0.00341876339
-0.02470073665
0.011498470762
0.530301297252
 x2 Residual Plot
1
x3 Residual Plot
Residuals

0.5
1
0 x4 Residual Plot
Residuals

20 0.5
30 40 1 50 60 70 80
-0.5
0 x5 Residual Plot
Residuals

0 0.5 5 x2 10 15 20 25
-0.5 1
0 Residuals
0 0.5 x320
10 30 40 50 60 70
-0.5
0
20 30 x4
40 50 60 70 80 90 100
-0.5
x5
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.9998002592 Variable Inflation Factor
R Square 0.9996005583 VIF
Adjusted R Square 0.9995506281 2503.4944442
Standard Error 0.3443547549
Observations 37

ANOVA
df SS MS F Significance F
Regression 4 9495.881109365 2373.9702773 20019.955554 7.1373913E-54
Residual 32 3.794566310188 0.1185801972
Total 36 9499.675675676

Coefficients Standard Error t Stat P-value Lower 95%

Intercept -4.4529008565 4.39563967756 -1.0130268136 0.318646148 -13.406525882
x1 2.0345925205 0.048367406704 42.065363004 1.386454E-29 1.9360713371
x2 1.0505056365 0.047716003927 22.015792398 6.755632E-21 0.9533113171
x3 0.0252143089 0.042880575427 0.5880123737 0.560651249 -0.0621305649
x4 0.0478852617 0.044484887067 1.0764388721 0.2897798495 -0.0427274881

RESIDUAL OUTPUT

Observation Predicted x5 Residuals

1 40.12679489 0.873205109989
2 30.914603363 -0.91460336345
3 77.915352219 0.084647780953
4 52.945613371 0.054386628946
5 66.147039375 -0.14703937452
6 76.985831415 0.014168585204
7 76.95273172 0.047268280415
8 32.809032706 0.190967294233
9 57.850921874 0.149078126177
10 88.99318103 0.006818969902
11 41.809945127 0.19005487328
12 88.0625408 -0.06254079984
13 88.103745243 -0.10374524338
14 84.95477169 0.045228309946
15 74.972315741 0.027684258712
16 56.038171421 -0.0381714213
17 48.996208594 0.003791405927
18 51.960321919 0.039678081129
19 34.013063157 -0.01306315675
20 45.046024742 0.953975257972
21 46.052782579 -0.05278257878
22 49.082925119 -0.08292511853
23 73.058318515 -0.05831851547
24 70.046319929 -0.04631992901
25 57.012644593 -0.01264459346
26 51.048945068 -0.04894506791
27 75.957996731 0.042003268997
28 59.034435191 -0.03443519077
29 49.016895904 -0.01689590358
30 56.014161681 -0.01416168051
31 59.030297729 -0.03029772887
32 63.04491669 -0.04491669018
33 65.024943131 -0.02494313095
34 48.973537641 0.026462358647
35 51.956184457 0.04381554303
36 39.993702067 0.006297932561
37 46.052782579 -1.05278257878
 x1 Residual Plot
2
x2 Residual Plot

Residuals
1
2
0
-1 0 15 10
x3
15
Residual
20
Plot
25

Residuals
2
-2 0
-1 20 30 40 50
x460Residua
70

Residuals
1 x1
-2 0 2
-1 0 1 5 x2 10 15

Residuals
-2 0
-1 0 10 20
x3 30
Upper 95% Lower 95.0% Upper 95.0% -2
4.5007241686 -13.406525882 4.5007241686 x4
2.133113704 1.9360713371 2.133113704
1.1476999559 0.9533113171 1.1476999559
0.1125591828 -0.0621305649 0.1125591828
0.1384980114 -0.0427274881 0.1384980114
 ot
dual Plot
3 Residual
5 20
Plot
25

50
x460Residual
70
Plot
80

5 x2 10 15 20 25

0 10 20
x3 30 40 50 60 70

x4
y x1 x2 x3 x4 x5
78.5 7 26 6 60 41 SUMMARY OUTPUT
74.3 1 29 15 52 30
104.3 11 56 8 20 78 Regression Statistics
87.6 11 31 8 47 53 Multiple R 0.9947934163
95.9 7 52 6 33 66 R Square 0.9896139411
109.2 11 55 9 22 77 Adjusted R Square 0.9879387703
102.7 3 71 17 6 77 Standard Error 1.2348788256
72.5 1 31 22 44 33 Observations 37
93.1 2 54 18 22 58
115.9 21 47 4 26 89 ANOVA
83.8 1 40 23 34 42 df SS
113.3 11 66 9 12 88 Regression 5 4504.28027584
109.4 10 68 8 12 88 Residual 31 47.27269713339
110.5 10 65 10 11 85 Total 36 4551.552972973
103.7 9 57 11 20 75
90.4 1 54 23 24 56 Coefficients Standard Error
85.5 2 45 19 34 49 Intercept 60.372154582 16.01381519073
87.7 3 46 18 32 52 x1 2.3678951499 1.30140531295
75.8 4 26 17 54 34 x2 0.9331481243 0.687582023943
83.2 5 35 16 45 46 x3 0.1142699063 0.154601087828
84 6 34 15 46 46 x4 -0.1223980585 0.162388266581
86.4 12 25 7 56 49 x5 -0.4001861534 0.633932869537
102.7 14 45 5 34 73
100.6 13 44 6 35 70
91.3 7 43 13 36 57
87.4 8 35 12 45 51 RESIDUAL OUTPUT
104.5 11 54 8 23 76
93.2 11 37 9 42 59 Observation Predicted y Residuals
86.2 7 35 14 44 49 1 78.143375503 0.35662449734
90.8 8 40 12 39 56 2 73.145110289 1.15488971143
93.1 10 39 10 40 59 3 105.92697431 -1.62697431053
95.8 11 41 9 38 63 4 89.298177457 -1.69817745682
97 11 43 8 36 65 5 95.705320481 0.194679519312
85.7 2 45 20 33 49 6 105.26348613 3.936513871117
87.6 2 48 19 30 52 7 104.12322311 -1.42322310587
79.6 1 38 21 41 40 8 75.58992189 -3.08992188965
84 6 34 15 46 45 9 91.651247727 1.448752273357
10 115.61407703 0.285922972956
11 81.72483012 2.075169880293
12 112.35004839 0.949951605503
13 111.73417959 -2.3341795869
14 110.48623155 0.013768454741
15 103.66770031 0.032299685804
16 90.410278298 -0.01027829816
17 85.500083192 -8.3192226E-05
18 87.731094217 -0.03109421702
19 75.832350447 -0.03235044746
20 82.783657496 0.416342503903
21 83.981736557 0.018263443186
22 86.452076041 -0.05207604127
23 102.71057862 -0.01057862127
24 100.60196565 -0.00196565499
25 91.341357911 -0.041357911
26 87.429332554 -0.02933255356
27 104.49385619 0.006143806926
28 93.222209481 -0.02220948144
29 86.212747582 -0.01274758161
30 90.828530759 -0.02853075941
31 93.079676604 0.020323396434
32 95.843649599 -0.04364959931
33 97.040099752 -0.0400997519
34 85.736751157 -0.03675115709
35 87.588561339 0.011438660854
36 79.573579955 0.026420044509
37 84.38192271 -0.38192271019
 MS F Significance F
900.85605517 590.75405897 0%
1.524925714
x1 Re
5
t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%

Residuals
3.7700044532 0% 27.7117631729 93.032545992 27.711763173 93.032545992 0
1.8194909198 8% -0.2863384851 5.0221287849 -0.2863384851 5.0221287849 0 5
1.3571444451 18% -0.469184659 2.3354809077 -0.469184659 2.3354809077 -5
0.7391274405 47% -0.2010410911 0.4295809038 -0.2010410911 0.4295809038
-0.7537370839 46% -0.4535911117 0.2087949947 -0.4535911117 0.2087949947
-0.6312752858 53% -1.6931007649 0.8927284582 -1.6931007649 0.8927284582
 x2 Residual Plot
6
4 x3 Residual Plot
Residuals

2 6
0 Residuals
4 x4 Residual Plot
-2 20 30
2 40 50 60 70 80
6
-4 0 4 x5 Residual Plot
Residuals 2 5 x2
-2 0 10 15 20 25
-4 6
0 4

Residuals
-2 0 102 x3
20 30 40 50 60 70
-4 0
-2 20 30 x4
40 50 60 70 80 90 100
x1 Residual Plot -4
5 x5
Residuals

0
0 5 10 15 20 25
-5
x1
 y x1 x2 x3
y 1
x1 0.6977940618 1
x2 0.7945975456 0.1343624755 1
x3 -0.5956148126 -0.9036884655 -0.099829304 1
x4 -0.7948075785 -0.1392135645 -0.9847853319 0.0432574394
x5 0.9924124295 0.6782834654 0.8189916645 -0.5977570048
 x4 x5

1
-0.8098787152 1
City Sales TV Ad Newspaper Ad Social Media Ad var4
3 875 25 25 33 28 SUMMARY OUTPUT
4 625 25 25 32 33
5 910 30 30 30 32 Regression Statistics
6 971 30 30 35 33 Multiple R
7 931 35 35 31 34 R Square
8 1177 35 35 41 40 Adjusted R Square
9 882 40 25 37 37 Standard Error
10 982 40 25 40 22 Observations
11 1628 45 45 55 34
12 1577 45 45 50 30 ANOVA
15 1329 55 25 42 22
16 1330 55 25 42 33 Regression
17 1405 60 30 45 26 Residual
18 1436 60 30 45 37 Total
19 1521 65 35 48 32
20 1741 65 35 52 31
21 1866 70 40 58 40 Intercept
22 1717 70 40 57 33 TV Ad
Newspaper Ad
Social Media Ad
var4

RESIDUAL OUTPUT

Observation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Regression Statistics
0.978855891559
0.958158856439
0.945284658421
85.34667403257
18

df SS MS F Significance F
4 2168455.565788 542113.89145 74.424741258 7.933104E-09
13 94692.71198949 7284.0547684
17 2263148.277778

Coefficients Standard Error t Stat P-value
-243.1416885902 150.6777521649 -1.6136535427 0.1306024517
8.676639297911 3.220986233726 2.6937834155 0.0184108838
11.42588182814 5.1149534922 2.2338192997 0.0436923846
20.26474405043 7.021450250467 2.8861194379 0.0127428955
-4.316910705071 3.919443818366 -1.1014090022 0.2906938516
Lower 95% Upper 95% Lower 95.0%
-568.66118159 82.377804413 -568.66118159
1.71812159567 15.635157 1.7181215957
0.37569662433 22.476067032 0.3756966243
5.09582300641 35.433665094 5.0958230064
-12.784354281 4.1505328709 -12.784354281

Predicted Sales Residuals

833.1858577137 41.81414228631
748.1674530872 -123.167453087
847.0027669623 62.99723303774
918.1081122789 52.8918877211
963.4632059379 -32.4632059379
1127.258450097 49.74154990348
1040.077512679 -158.077512679
1049.068816369 -67.0688163694
1633.574631588 -5.57463158841
1545.201643451 31.79835654852
1232.698626054 96.30137394583
1267.233911695 62.76608830526
1406.956195951 -1.95619595094
1372.42091031 63.57908968963
1568.263033733 -47.2630337325
1601.835992178 139.1640078216
1888.690722687 -22.6907226873
1803.672318061 -86.6723180608
 TV Ad Residual Plot
200
Newspaper Ad Residual Plot
Residuals
100
200
0
-100 20 30
Social50 Media
40 60
Ad
70
Residual
80
Plot

Residuals
100
200
-200 0
20 25 30
var440 Residual
35 45
Plot
50

Residuals
-100 100 TV Ad
-200 0 200
25 30 35 Ad 40 45 50 55 60

Residuals
-100 100
Newspaper
-200 0
-100 20 Social25
Media Ad30 35 40 45
-200
Upper 95.0% var4
82.377804413
15.635157
22.476067032
35.433665094
4.1505328709
40 45
City Sales TV Ad Newspaper Ad Social Media Ad
3 875 25 25 33 SUMMARY OUTPUT
4 625 25 25 32
5 910 30 30 30 Regression Statistics
6 971 30 30 35 Multiple R
7 931 35 35 31 R Square
8 1177 35 35 41 Adjusted R Square
9 882 40 25 37 Standard Error
10 982 40 25 40 Observations
11 1628 45 45 55
12 1577 45 45 50 ANOVA
15 1329 55 25 42
16 1330 55 25 42 Regression
17 1405 60 30 45 Residual
18 1436 60 30 45 Total
19 1521 65 35 48
20 1741 65 35 52
21 1866 70 40 58 Intercept
22 1717 70 40 57 TV Ad
Newspaper Ad
Social Media Ad

RESIDUAL OUTPUT

Observation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Regression Statistics
0.976859472122
0.954254428274
0.944451805761
85.99377546745
18

df SS MS F Significance F
3 2159619.26591 719873.08864 97.346850502 0%
14 103529.0118681 7394.9294191
17 2263148.277778

Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

-357.7175346186 109.8322151666 -3.2569454606 0.57% -593.28420761 -122.15086162
10.43648418022 2.817943800156 3.7035813772 0.24% 4.39259583034 16.48037253
12.87563132821 4.980165968931 2.5853819749 2.16% 2.19423765442 23.557025002
16.82152380284 6.334771953765 2.6554268923 1.88% 3.23478924541 30.40825836

Predicted Sales Residuals

780.1956385855 94.80436141447
763.3741147827 -138.374114783
846.2916447191 63.70835528087
930.3992637333 40.60073626669
979.6737460641 -48.6737460641
1147.888984092 29.11101590757
1004.0289965 -122.0289965
1054.493567909 -72.4935679086
1616.511472416 11.48852758366
1532.403853402 44.59614659784
1244.683878218 84.31612178249
1244.683878218 85.31612178249
1411.709027168 -6.70902716812
1411.709027168 24.29097283188
1578.734176119 -57.7341761187
1646.02027133 94.97972866992
1863.509991689 2.4900083108
1846.688467886 -129.688467886
 TV Ad Residual Plot
200

Residuals
100
0
-100 20 30 40 50 60 70 80
-200
TV Ad

Lower 95.0% Upper 95.0%

-593.28420761 -122.15086162
4.3925958303 16.48037253 Social Media Ad Residual Plot
2.1942376544 23.557025002
3.2347892454 30.40825836 200
Residuals

100
0
-100 25 30 35 40 45 50 55 60
-200
Social Media Ad

Newspaper Ad Residual Plot

200
Residuals

100
0
-100 20 25 30 35 40 45 50
-200
Newspaper Ad
ot

45 50