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com
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Why Fear is the Key

to a Successful
Copywriting Business
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www.getwsodo.com

Why Fear is the Key to a

Successful Copywriting Business
By Guillermo Rubio
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Who I Am
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• Guillermo, “G”, Geronimo, Gorillamo,

Googliermo, Gulermo, “G-mo”, William

• Freelance Copywriter for 5 Years

• HUGE Fear of Public Speaking

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Follow Your Fear
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• Fear can be your ally

• Or, it can be what imprisons you

• You choose
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Fear: Key to Your Dream Life
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• Fear is what stands between you and your goals.

• “Healthy” fear is like a guidepost along the path

to your dreams.

• You have all the tips and strategies you need for
success. Will you use them?
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My Story With Fear
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• Working 3 jobs

• Studying Copywriting

• Afraid to move forward with it

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3 Steps for Following Fear
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1. Get honest with yourself

2. Do it

3. Work on the “inner game” of success

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Step 1 — Get Honest
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• Drop excuses

• Identify fear stopping you

• Accept it — No shame in admitting it

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Step 2 — DO It!
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• Prepare and Visualize

• Baby Steps, if necessary

• Act FAST before you talk yourself out of it

 Step 3 — Work on the “Inner Game”
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of Copywriting Success

• Be willing to question your thoughts, beliefs,

emotions

• Realize they’re not the truth

• Let them go and embrace new, more useful

ones
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YOUR 5-Step Action Plan
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Cliché time: “If I can do it, you can too!” 

1. Write down three things that could greatly impact your

copywriting business and grow it to where you want it to be.
2. Pick the scariest one.
3. Do it.
4. Can’t do it? Identify the thoughts, beliefs, and feelings you
have around that.
5. What kind of person gets rejected? What does it mean about
you? Question these beliefs and realize they’re not the truth.
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IMPORTANT!
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• You bring who YOU are to whatever it is you’re

doing (or, how you do one thing is how you do
everything).

• Techniques and strategies only work if YOU do.

• Practice becoming someone who follows their

fear, no matter how uncomfortable.
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BONUS TIPS for Following Fear
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• Treat this stuff like “play.”

• Don’t take yourself too seriously.

• Realize it’s a process. Rome wasn’t built in a

day.
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What’s YOUR True Potential?
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“Only Those Who Will Risk Going Too Far

Can Possibly Find Out How Far
They Can Go.”
~ T.S. Eliot