Inviting exterior and display window design

First impression are critical to any retail

establishment. Exterior design, Logo should
appeal to ypur target consumer.
It can be used to convey stow branding, highlight
manufacturer/designer names or alertpotential
customets to special pricing or promotions.
Cramped , crowded dusplays and dirty winfowsa are
an immediate customer turnoff. Inventory
A systmto keep careful track of which brands
and styles of shoes seLL best is essential. Take
advantage of stock keeping units (SKUs), stock
aging codes to get a grasp of inventory levels and
when to reorder. Items fiat do not move weLL can
be reduced in inventory or eliminated altogether.
Quality staff/ Customer sewiw
Staffers who know footwear, your store stock
and understand your core consumer are invaluable
to the success ofyour establishment. Look
for experienced shoe sellers.
IwStore Displays

In-store displays can be as important as attractive

window displays. Highlight the newest designs and
special pricing by uvating the display or placing
then near the store entrance. Even the clearance
area should be tidy and weLL sorted by size
hopefully, style.

Seatmg

Once a customer expresses interest in a style, she

wiLL want to try some on. If the shopper cannot
find a comfortable place to sit to fit the shoe, she
may give up and leave the store in fntstmtion. In
addition, comfortable seating helps customers feel
welcome and wiLL always be appreciated by the
shopper's disinterested spouse.