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FOOT WEAR SHOP

DESIGN AND LAYOUT


INVITING EXTERIOR
First impression are critical to any retail establishment. Exterior
design, Logo should appeal to your target consumer. It can be
used to convey stow branding, highlight manufacturer/designer
names special pricing or promotions Cramped , crowded displays
and dirty windows are an immediate customer turnoff .
INVENTORY
A system keep careful track of which
brands and styles of shoes sell best is
essential. Take advantage of stock
keeping units (SKUs), stock aging
codes to get a grasp of inventory levels
and when to reorder. Items that do not
move well can be reduced in inventory
or eliminated altogether
Quality staff/ Customer
service
Staffers who know footwear, your store
stock and understand your core
consumer are invaluable to the success
of your establishment. Look
for experienced shoe sellers
IN STORE DISPLAY
In-store displays can be as important as
attractive window displays. Highlight
the newest designs and special pricing
by elevating the display or placing then
near the store entrance. Even the
clearance area should be tidy and well
sorted by size hopefully, style.
AMPLE SITTING
Once a customer expresses interest in a
style, she will want to try some on. If
the shopper cannot find a comfortable
place to sit to fit the shoe, she may give
up and leave the store in frustration. In
addition, comfortable seating helps
customers feel welcome and will
always be appreciated by the shopper's
disinterested spouse.

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