Demo

graphics Segment 1 Current Customer Segment 2 Prospective

Group Customer Group

Age 13-18 19-30+

Gender Any Gender Any Gender

Race/Ethnicity Asian Asian

Income Php 10.000 Php 30.000

Education Senior High School Graduate High School/College Graduate

Family Status Single or In a Relationship Single or Married

GEOGRAPHY
Residence Location Imus,Cavite Kawit,Cavite

Work Location Manila Tanza,Cavite

Place of Origin Imus Kawit

Choice of recreation area Cavite,Philippines Tagaytay

USAGE/BEHAVIOR
Frequent/Infrequent Frequent Infrequent

Subscriber/single ticker Subscriber Single Ticker

Plan-ahead/impulse Plan-Ahead Impulse

Stated Intentions To Have More Experienced To Gain A Success

Plan to come More/Less/The Plan to come more Plan to come more

same
Will/ will not renew Will not renew Will renew

ATTITUDE/BELIEF OPINION
Likes/Dislikes Likes:Video Games,Social Media
Dislikes:Crowd/Noisy
Place,Reading Books
Preferences More on in outdoor or indoor
activities
Values Loyalty,Positivity,Honesty
Written Work 1-Customer Profile Demographics
Likes:Reading Books,Silence,Watching
Television
Dislikes,Social Media,Sports,Travelling
More on indoor activities
Good Humor,Open
Minded,Generous,Genuine

Written Work 2: Customer Profile Psychographics

 Psychographics Segment 1 Current Segment 2 Prospective
Customer Group Customer Group

Interests Playing Online or Listening to the music

Offline Video Games Reading a Books
More on Socializing in Exercise in their house
the Social Media

Related Behavior Straight Forward Accurate

Honest Open Minded
Loyal

Personal Values Curious Shy

Players Serious
Easy to affect Silent
Sociopath

Psychological Characteristics Immature Mentally Independent

Mentally Dependent Stress
Depressed

Life Stage Teenager Middle Aged

Adult

Members: Grade and Section: STEM1

Galang,Kirk Symon E.
Satander,Renz Jophiel
Espera,Novie
Vinluan,Lealyn
Villaranda,Ouen
Espenilla,Christine
Pineda,Jethro
Recente,Clyde