Group Activity 2

Written Works 1

Customer Profile Demographics

Demographics Segment 1 Current Segment 2 Prospective

Customer Group Customer Group
Age 12-19 years old 20 years old above

Gender Male and Female Male and Female

Race/Ethnicity Filipino Filipino

Income Poor, Low income to Lower Middles Class to Upper Middle

Middle Class Income
Education Uneducated to High School College/ Bachelor’s Degree
Level

Family Status Normal/ Estranged Normal/ Estranged Relationship

Relationship with Family with Family

GEOGRAPHY

Residence Location Calabarzon Nationwide

Work Location Metro Manila/ Calabarzon Nationwide

Place of Origin Cavite Philippines

Choice of Recreation Area Cavite Luzon, Visayas, Mindanao

 Add SubTitle
USAGE/ BEHAVIOR

Frequent/Infrequent Infrequent Frequent

Subscriber/ Single Ticker Single Ticker Subscriber

Plan-ahead/ Impulsive Plan-ahead Plan-ahead

Stated Intentions Reach out to depressed people Reach out to depressed people
to give hope of healing to give hope of healing

Plan to come more/ Plan to come Plan to come

less the same
Will/ will not renew Will renew Will renew

ATTITUDE/ BELIEF OPINION

Likes/ Dislikes To gain support and easily To gain support and easily
spread awareness spread awareness

Preferences Loner/ Introvert Loner/ Introvert

Values Empower awareness Empower awareness

 Written Works 2

Customer Profile Psychographics

Psychographics Segment 1 Current Segment2

Customer Group Prospective
Customer Group
Interests Help Group/ Help Group/
Support Group Support Group
Depressed/
Related Behavior Depressed/ Low Self Esteem/
Low Self Esteem Mentally Ill

Personal Values Negative/ Pessimist Negative / pessimist /

insecure

Psychological Secretive / Quiet / Shy / Secretive / Quiet / Shy /

Characteristics Reserved / Passive Reserved / Passive

Life Stage Adolescence Adulthood / Old

THANK
YOU!!!
Pearl Irene Joy G. Nilo
Princes Asilo
Krizia Barcial
Althea Shane Paulene Gopo
Thelma Ara Joy Mahinay

GROUP 5