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  • Written Work 1-Customer Profile Demographics

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    Eilinre Olin
    35 views2 pages
    The document profiles current and prospective customer groups across various demographic, geographic, usage/behavior, and psychographic categories to better understand customer attributes. Demographic categories include age, gender, income, education, and family status. Geographic categories cover residence, work locations, and place of origin. Usage/behavior examines frequent/infrequent usage, subscriber type, planning habits, renewal intentions. Psychographics assess interests, related behaviors, values, psychological characteristics, and life stage.

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    Original Title

    EMTECH Activity 2

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    The document profiles current and prospective customer groups across various demographic, geographic, usage/behavior, and psychographic categories to better understand customer attributes. Demographic categories include age, gender, income, education, and family status. Geographic categories cover residence, work locations, and place of origin. Usage/behavior examines frequent/infrequent usage, subscriber type, planning habits, renewal intentions. Psychographics assess interests, related behaviors, values, psychological characteristics, and life stage.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    35 views2 pages

    Written Work 1-Customer Profile Demographics

    Uploaded by

    Eilinre Olin
    The document profiles current and prospective customer groups across various demographic, geographic, usage/behavior, and psychographic categories to better understand customer attributes. Demographic categories include age, gender, income, education, and family status. Geographic categories cover residence, work locations, and place of origin. Usage/behavior examines frequent/infrequent usage, subscriber type, planning habits, renewal intentions. Psychographics assess interests, related behaviors, values, psychological characteristics, and life stage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Written Work 1-Customer Profile Demographics

    Members: Grade and Section:

    Demographics Segment 1 Current Segment 2 Prospective


    Customer Group Customer Group

    Age

    Gender

    Race/ Ethnicity

    Income

    Education

    Family Status

    GEOGRAPHY

    Residence Location

    Work Location

    Place of Origin

    Choice of Recreation Area

    USAGE/ BEHAVIOR

    Frequent/ Infrequent

    Subscriber/ Single Ticker

    Plan-ahead/Impulse

    Stated Intentions

    Plan to come More/Less/The


    same

    Will/ will not renew

    ATTITUDE/ BELIEF OPINION

    Likes/ Dislikes

    Preferences

    Values
    Written Work 2: Customer Profile Psychographics

    Psychographics Segment 1 Current Segment 2 Prospective


    Customer Group Customer Group

    Interests

    Related Behavior

    Personal Values

    Psychological Characteristics

    Life Stage

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