Name of Activity: Identifying Target Customer Persona

Instructions:
1. Identify a specific imaginary target market/customer for the product
given below.
2. Fill-in the necessary description of that specific customer using the table
provided.
3. Although the products are assigned by group, each member of the group
must submit an individual output.
4. There should be no duplication of names and profiles within your group.
5. Outputs can be printed or handwritten if you don’t have a printer.
6. Use 1 whole short size bond paper. Submit your output next meeting.
SAMPLE

Geographic Demographic
Country Philippines Age group/s 25 yrs old
Province Cebu Gender male
Name of Target Customer: ___ALFRED__ Mandaue
City Income P25,000/mo
Barangay Basak Family size 2 siblings
Vicinity near hilly area, subdivision Occupation Software engineer
Others hot climate Others Native Mandauehanon
Psychographic Behavioral

Traits active, trendy, sporty Purchasing behavior yearly

Beliefs no religion specified Occasion/Timing Wears the watch always

Values Healthy living Usage Rate everyday

Attitudes Active, positive thinker Benefits Sought time accuracy, stopwatch

Interests Sports, physical activities Loyalty Same brand ever since

Lifestyles Maintains healthy body User Status single
Others Loves to hang-out with friends Other traits always punctual

Sports Watch
 Blake Gabuya
For Groups 1 and 2 Your Name: _____________ Block: ABM
____11-D

Name of Target Customer: ____________ Geographic Demographic

Regina
Country Phillippines Age group/s 25-34
Province Cebu Gender female
P150k/mo
City Cebu City Income
Barangay Lahug Family size 2 siblings
Vicinity near hilly area, subdivision Occupation influencer
Others Others
Psychographic Behavioral
Purchasing
Traits Feminine, Luxury, behavior semi-annual
Fashionable
Beliefs no religion specified Occasion/Timing outside and special events

Values expressive of status or feminine fashion

Usage Rate once in a week
Attitudes status driven, confident, luxurious Benefits Sought stylish appearance, handbag

Interests beauty, social status, fashion Loyalty same brand ever since
Lifestyles positive, prideful User Status married
Others likes to travel across country Others
For Groups 3 and 4 Your Name: _____________ Block: ____

Geographic Demographic
Country Age group/s
Province Gender
Name of Target Customer: ____________ City Income
Barangay Family size
Vicinity Occupation
Others Others
Psychographic Behavioral
Purchasing
Traits behavior

Beliefs Occasion/Timing
Values Usage Rate
Attitudes Benefits Sought
Interests Loyalty
Lifestyles User Status
Others Others
For Groups 5 and 6 Your Name: _____________ Block: ____

Geographic Demographic
Country Age group/s
Province Gender
Name of Target Customer: ____________ City Income
Barangay Family size
Vicinity Occupation
Others Others
Psychographic Behavioral
Purchasing
Traits behavior

Beliefs Occasion/Timing
Values Usage Rate
Attitudes Benefits Sought
Interests Loyalty
Lifestyles User Status
Others Others
For Groups 7 and 8 Your Name: _____________ Block: ____

Geographic Demographic
Country Age group/s
Province Gender
Name of Target Customer: ____________
City Income
Barangay Family size
Vicinity Occupation
Others Others
Psychographic Behavioral
Purchasing
Traits behavior

Beliefs Occasion/Timing
Values Usage Rate
Attitudes Benefits Sought
Interests Loyalty
Lifestyles User Status
Others Others