Target Market:

When it comes to the target market for Freshious, it would mostly be aimed
towards Millennials (Gen Y), Gen X, teenagers, and children because they are
currently and always will be the ones who are more interested in fast food. By
providing them with the fresh fast food of their choice, such as the best pizzas,
wraps, burritos, tacos, coleslaw, and many more, as well as some new varieties
of drinks like coffee, cold drinks, juices, and so on, as well as for kids some
special kiddy packages, to also attract this market.
Market Segmentation:
The practice of market segmentation is crucial for understanding the target
market. Targeting is the technique of marketing products to certain groups that
segmentation has shown. Segmentation is the process of dividing a population
into groups based on specific attributes. The process of choosing the marketing
mix that is best suited to the target clientele is referred to as
"positioning." Freshious uses flexible product positioning, which requires the
company to periodically redefine its goods and services in response to market
changes.
The Freshious segmentation, targeting, and placement table is
provided below to know it in action and better comprehend it. In order
to have a better growth rate and keep up with trends, Freshious will
work with market trends, deliver what is most desired, and
consistently update its segmentation, targeting, and positioning
tactics.
 Freshious target
Type of segmentation Segmentation criteria
segment
Placement/Geographic Region National
Urban areas especially
Place
the Capital cities
Demographic Age 6 – 50
Gender Males & Females
Married couples,
Life-cycle stage single people, friends,
old age
Middle Class, Upper
Income
middle Class
Students, employees,
Occupation
teachers, regulars
Behavioral loyalty Loyal customers
Cost benefits and time
Benefits
efficiency
calm and carefree
Personality
demeanour
User status Fast food eaters
working, and middle
Psychographic Social class
classes
Mainstream
Lifestyle
individuals

Geographic Segmentation:
Depending on a group's consumption patterns, Freshious may promote various
products to that group. Generally speaking, a sector is a collection of individuals
who share characteristics. They include things like gender, geography, age, way
of life, economic status, and a host of other things.
Demographic Segmentation:
In its primary segment, Freshious seeks to focus on demographic segmentation.
Parents, kids, and students make up this group. For students to interact with
their friends, Freshious will offer a warm environment. Freshious will target the
children with their happy meal and the kiddy packages.
Behavioral Segmentation:
Celebrations of special occasions, like children's birthdays, are connected to
behavioral segmentation. Freshious will draw neighborhood youth clubs and
sports teams because to its affordable prices as well as its convenient location.
Freshious will attract a younger audience and may hold a huge number of
people. Our marketing and meals are geared mostly toward keeping a young
customer base.
Psychographic Segmentation
To stay ahead of the competition, Freshious will need to develop and market
new items as well as modified ones that are low in fat and cholesterol and
freshest of all. Everyone is thinking about eating healthy because this is the
current trend. Freshious' name suggests that it will offer only fresh food, and
since we will be aware of all the aspects that will influence the price, we can
develop an effective pricing strategy. This would make it possible for our
company to introduce new, enhanced products at a lower price than our rivals.
This will increase the market share of our business and support its advertising
objectives. The goal is to boost sales in order to boost overall revenue.