RESEARCH PLAN:

Now that we have the concept for our food product, the following step is to take
it. We need sales and clients as soon as possible, especially when we launch this
new food business, therefore we don't want to act hastily. Conducting market
research for our food goods is the greatest method to overcome these concerns
(Freshious).

Information on the market environment and the type of food business we are in
is gathered through market research in the food sector. We'll need to
comprehend the outside influences on your company.

a) Data Source:
i) Secondary Data:
We would use secondary data for Freshious' research strategy. We
initially examine well-known companies' market research and
business methods (such as McDonald's, KFC, and Cheezious) to
obtain useful data and determine whether we want original data.
ii) Primary Data:
After acquiring secondary data, we go on to look for primary data in
the event that we are starting a new project or finding a solution to
an existing issue. which refers to the most recent data based on
current trends or the most recently collected data.
b) Research Approach:
For our research approach, we will be gathering data specifically from
focus groups and surveys.
i) Focus Groups:
For food firms, focus group research serves a variety of purposes.
Food firms can use this kind of research to pinpoint the
characteristics of our ideal customers and then modify our marketing
 plans accordingly, here our focus groups are the ones defined above
in the target market. Food businesses profit from learning what
consumers think about issues including packaging, reasonable price
points, and anticipated points of sale.
ii) Survey:
Surveys are another tool we employ in our market research to get
primary data. We'll conduct several surveys to learn more about our
target audience, what they expect from the new food brand
(Freshious), what they enjoy, and what other issues they currently
have so we can address them for the benefit of Freshious.
c) Research Instrument:

It's time to consider the research instruments best suited for gathering the data
we need after deciding on our research strategy and how we will collect the
data.

i) Questionnaires:
To analyze how Freshious can target its target market, we will offer
various questionnaires.
ii) Forms:
To collect as much data as possible, the form incorporates a Google
form that can be distributed to many individuals like an online
survey.
d) Contact Method:
These strategies involve how we'll engage the audience
i) In person:
In order to learn more about the individuals, our research team will
make personal contact with them. This is advantageous in that
speaking with them in person can provide us with more information
from their body language and speech.
ii) Online:
There will be some forms and questionnaires available online as
well, which is advantageous because it allows us to reach more
people than if we had to personally approach each one.
Since each of these approaches has advantages of its own, our research
team will use both because we need as much information as feasible for the
analysis.